What is AMP? AMP, or Accelerated Moblie Pages, has been part of Google’s ranking results since February 2016. In this SEO tutorial, we are going to explain what AMP is, how it affects Google results, and what we need to do to use this technology. So stay tuned to Orangency.

What is AMP?

AMP is a Google-sponsored project that aims to speed up the delivery of content using simple code such as AMP HTML on small gadgets such as mobile. Simply put, AMP is a way to create web pages for static, HTML content (pages that do not change depending on user behavior and operations) that allows them to load quickly.

One of the places that AMP is used in the project of rapid production of Facebook articles is that with this technology, Facebook can send the content of its authors directly through the newsletter. This way, the content is displayed faster than loading a page on the mobile.

AMP uses an open source framework, which is why other companies can easily use this framework to generate their own HTML content and pages.

What is the advantage of AMP?

Using AMP, Google has increased the speed of content delivery on mobile devices without forcing the user to view the entire content of the site. In fact, pages that use AMP technology in mobile will rank one notch above the rest.

What is an example of using AMP?

Authors and people who use the AMP version to publish their content on mobile should also include it in their desktop version; For example, if you use the AMP version for your specific page on your mobile, you should write its introduction link as a rel AMP HTML link in the HTML code of your desktop page.

The Guardian uses the AMP version for each of its news pages on the site. For example, you can view the AMP mode of a news story with no AMP and normally on the Guardian site, and you can see the difference in how they are displayed. For example, just enter this page of the Guardian website. As we mentioned, AMP speeds up the loading of content, because this version caches the gstatic server and therefore does not need to refer to the main server of Google site for each load.

What are the limitations of AMP?

AMP HTML is designed to improve page speed and content readability, which means that the usage codes are extremely simple and optimized. However, there are many limitations to using this technology that we should be aware of:

  • No JavaScript is allowed to be used.
  • Photos are uploaded when you scroll through them.
  • Your simple CSS version is also required to keep working.


If you are a content creator and use CMS like WordPress for your business web design, you will definitely need AMP technology in the future, especially to be able to increase the readability of your content in the mobile version. Interestingly, in WordPress, there is a plugin called AMP that allows you to create content based on this technology. If you use other CMS, it is better that if there is no plugin in this regard, be sure to try to use this technology by a programmer.

Why should we use AMP?

If your website is a news site, it is very important that you be able to rank high in Google mobile search results. Using this technology, as mentioned above, will increase the loading speed of the site, and the higher the loading speed of the site, the higher your SEO ranking in Google.

Leave a Reply

Your email address will not be published. Required fields are marked *