In the previous part of this article, where we talked about the importance of getting the user right, we talked about what gets the user on the right track from your website, and we talked about the conversion point.
Table of Contents
Call To Action (CTA)
A CTA is a line of writing that causes a visitor or customer to perform an operation on the site. It can be said that a CTA is a request that the site makes to its viewer or customer to perform certain operations on that website. Written examples of Call to Actions can include the following:
- Buy goods, download files, get discounts, register, subscribe to newsletters, comment and more
A good CTA should create a sense of urgency in the viewer (timed discount offers) and thus persuade people to take the action you intend. Having the right CTAs in web design allows users to be easily and directly directed to purchase or registration pages.
Menu structure
The menu structure of a website is a tool that has two general and important purposes. One is to lead people to what they are looking for, and the second is to lead people to what you want. In site design, menus are usually placed at the top or left of the page along with the logo.
How the site menu is arranged is very important in the design so that it depends on the type of use and usage of the website. Some websites need a nested structure consisting of many submenus, and many sites, on the contrary, will need a simple structure in menu design. In general, the text of each menu should be as short as possible and more important pages are available and the submenus should be relevant and not confuse the user.
Website content
The text of web pages is different from other texts. You need to write the texts in such a way that the keywords (phrases that your text is about and that the audience is looking for on the Internet) are properly placed in the text and on the pages of your site. It is also important to use the main titles and several subheadings on each page; This is because website visitors and audiences are usually looking for specific information and will not read the contents of the site pages like a book and line by line.
Use clear, simple, and concise written language. Choose the words carefully and finally do not forget the need to quickly browse the content and minimize the use of links and irrelevant content.
The rule of 3 seconds!
3 seconds! This is the average time a viewer spends figuring out what your site page is about and what you expect them to do. If you miss this test, the viewer will leave your page and may never return.
These are just a few of the thousands of tips that will get viewers’ attention to your site
- Proper use of space between posts, larger text, lists, etc., helps the viewer to get a better picture of the topic of your site page; This makes it easier for him to decide whether the content he is looking for can be found on this page.
- Use inspiring and relevant images to better understand the text.
- Use graphic effects to make the site page design more professional.