The use of empty spaces in web design is one of the main points that should be considered when designing and producing the website. Note that empty spaces do not always mean lost spaces. The use of empty spaces in the design of various sites, especially sites that are modern, has a very significant effect on attracting visitors and conveying a message to them.
As you know, today, users of different sites exhibit different behaviors. This group of users always seek to check the page as soon as possible and leave it if they are not satisfied. Often users who enter a website, in the first step, scroll to the bottom of the page and analyze different parts of it. Remember that if the pages of the site are crowded and the texts inserted in it are not spaced enough, the user will not be able to understand the content on the site and will quickly leave it and refer to another site.
Using empty spaces in site design is one of the main ways to attract users. Therefore, its proper use is very important. Now, the question may be on the minds of many of you: “What is the meaning of empty spaces in site design, which is one of the site design trends in 2021?” In the following, we will answer this question.
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Empty spaces in web design
You might think that empty space means white background. But you need to know that this is not necessarily the case and empty spaces can be implemented using any design and color on the site. It is interesting to know that using empty spaces in site design means creating a proper distance between the elements on the page. This way, the user will be able to easily recognize the content of the page and quickly achieve the desired content!
It is worth mentioning that a lot of research has been done on the use of empty spaces in site design. It is interesting to know that the result of all this research is similar and indicates that in the absence of empty space between the elements on different pages of the site, the user’s mind becomes anxious and he himself becomes confused. Undoubtedly, this confusion will lead to his early departure from the site.
The crowded pages of the site and the lack of proper spacing between the elements cause the mind to subconsciously absorb a negative sensation and fail to analyze the content. This will eventually cause the user to leave the site.
Reasons for the need to use empty spaces in site design
Undoubtedly, you belong to those people who have often come across pocket dictionaries or large telephone books or even newspaper advertisement pages. As you know, in such spaces, the inserted contents are often small and compressed. As a result, finding them requires a device such as an automaton to track the path traveled by the eye and mark it. These tools are not a problem, as they are designed to be able to provide the most information in the least amount of space available. However, the purpose of designing websites is to convey important messages to the visitors of the website in the shortest possible time.
Ability to display topics on website pages
As mentioned earlier, one of the most important goals of website design is to speed up the delivery of messages to your audience. One of the most important elements in this field is the title or headings used in the web pages. Therefore, the use of empty spaces in the design of the site around the new titles used in the background provides the visitors with the ability to recognize the content while fast scrolling the page and stay on the site if needed.
Quick access to site contact information
Application site information such as contact number or email to communicate are placed in parts of the site so that users can access them. The use of empty spaces in the design of the site and also in the location of this information can provide a context in which users can quickly access this information and significantly increase the readability of content and access to it.
Help buttons or promotional messages
Research has shown that the correct way to use empty spaces in site design and the proper placement of help buttons such as the purchase button or the consultation button increases the chances of users clicking on these buttons by up to 20%. Using empty spaces around these buttons can induce a certain message to him and encourage him to click. Also, being empty around these buttons prevents users from accidentally clicking on other elements while touching these buttons. It is interesting to know that in designing standard websites that can be displayed on mobile phones, the distance between the two buttons should be at least 1.5 times the width of the index finger so that the content is understandable to users and the help buttons Recognize quickly.
As an important point, remember that the use of empty spaces in the design of the site and also around the elements on the page will significantly increase the page scrolling rate and provide a context in which part of the content goes to the bottom. Do not transfer. Do not worry; This issue in modern site design does not interfere with site design standards. Because today, users and visitors have learned how to use long content and pages, so it is not necessary to provide all the content on the site at the first glance.
A good sample
The use of empty spaces in site design can be clearly seen in different sites. One of these sites is apple.com. This site has one of the most famous designs used and has a very good user experience. The technique of using empty spaces in site design is one of the most prominent features of this popular website. Therefore, the use of empty spaces in site design can be introduced as an important and practical step in site construction.