You will never go for a walk in a forest or mountaineering without a compass or a detailed guide. You know that if you walk for hours in the mountains or among the trees without knowing where you are and where you are going, you will cause yourself a big problem.
When it comes to web design, the navigation system in website design acts as a roadmap for all pages and internal content of the website.
If this system is accurate and clear, the user will stay on the site and will remember a good experience of visiting your site, which will ultimately lead to the development of your business.
What makes a user navigate the site properly?
We must first say that the methods available for proper navigation in site design are not the same for all sites. Our website design team should always consider the following factors:
- The subject of your business and commerce
- Your goals
- Your audience
All of this will affect how you influence your audience. A good example of this is social media. If your audience is middle-aged and relatively old, social networks such as Twitter or Instagram are unlikely to be the best way to influence them.
Ask yourself this question: What kind of experience and memory would you like your users to have from your site ?! Then use this information to design your site navigation system. In other words, you do not need much complexity; The best guidance systems are the simplest. For example, less clutter in the menu structure, design of available contact information, etc. allows the visitor to quickly access the content he needs.
Coherence in navigation is another important principle of site design. By following the principles of continuity, the user who visits the site always easily finds the path he/she wants and if he wants, he/she can easily return to his/her previous place. It is very important that the navigation system of a site is designed in such a way that the user feels comfortable rather than confused.
Conversion point
The main and ultimate goal of designing your web page is: conversion! It means turning visitors and users into customers!
The heels of success rotate on the hinge of the same principle, ie conversion!
Predictions made in the design of a professional site should be such that people in the Internet world quickly become visitors and site visitors quickly become a customer, applicant, helper, volunteer or follower (depending on The main purpose of the website).
When and how to get to the conversion point is different in each organization and business. Menu structure and CTAs are among the ways to reach the conversion point.