In an article entitled “10 important factors in Google ranking that should not be ignored“, which will be published in the future, we will talk about factors that help SEO and improve your website‘s ranking in Google results.
One of the most important topics that we will mention in the above article, and which has recently received a lot of attention from Google, is improving the UX or user experience of the site.
In this article, I will specifically examine the impact of user experience and user interface on site SEO and finally answer all your questions and doubts in this regard.
Before that, I recommend that if you are interested in the topics of interface design and user experience, put the following article in your study list, you will not regret this choice for sure.
Reading the following articles in the field of design is recommended to you:
Table of Contents
1) Designing a light and fast site
If we pay attention to our daily life, we will find that we naturally seek to improve and speed up our work (while maintaining efficiency). This issue has become more important with the increasing concerns and complications of today’s life.
In this regard, Google has been raising the issue of site loading speed as one of the most important factors for improving site ranking and SEO for several years.
What is the reason for that?
Faster speed = better user experience
In web browsing, we all want the topic we are looking for to be available to us quickly, to load quickly and convey the desired concept quickly and concisely.
It’s time for businesses to face some reality. Top app development companies always remind their clients of the importance of speed, in other words, a site or app should load quickly and the user can easily navigate between pages while working with it.
If a site or application does not load quickly, it will not rank well in search engines. In fact, heavy and slow sites may never be able to compensate for this failure.
According to the studies that have been conducted, companies that allocate a part of their budget to hire and collaborate with UI/UX specialists in addition to SEO experts are ahead of their competitors in their industry (holding the rest of the variables constant).
Designing the style of the site in accordance with the principles of user interface and visual aesthetics, with sufficient knowledge of the target community of a business, is one of the very important tasks that a UI/UX specialist must carry out.
2) Improving the time spent by the user on the art site of UI/UX and SEO experts
What exactly does the Google search engine do?
Let’s examine this issue with an example: basically, Google stands outside a store like a detective, monitors it and notes the entrances and exits.
What impression can be made if people who enter a store quickly leave it at first glance? That store did not have the product we needed.
Well, if this issue is repeated several times, you can argue this issue with more confidence. This is exactly the point where reducing the bounce rate and exit rate will help improve your site’s SEO.
(Of course, it should be noted that this issue completely depends on your business. For example, the site of gold shops and exchanges often has a high exit rate and bounce rate, because their business often does not have a high potential to maintain the audience. In this model Businesses, other factors should be taken into consideration by the SEO expert.)
Websites and web applications are abandoned by users for various reasons. Fortunately, those who pay special attention to user interface design and user experience design will be able to avoid all these common problems.
Now the question arises, what can we do?
Presenting attractive offers, encouraging the user to read more articles, watch videos, download, etc. is one of the things that should be summarized and implemented under the supervision of UI/UX, SEO and digital marketing experts.
Note: Use Google Analytics to monitor statistics and obtain detailed information on bounce rate, exit rate, and user movement on your various pages.
3) Take headings seriously
Maybe this is not directly related to a UI/UX designer because writing articles is usually the responsibility of the content team and SEO is the responsibility of the SEO team, but a user experience designer together with the SEO project manager should review and develop a strategy for writing headlines and Optimize titles.
Titles are a very good and useful guide not only for users but also for search engines. Note that not designing the headings in a proper way and following the SEO tips can harm the ranking of your content in search engines.
Tip: Do not use titles with repeated keywords in the content, this will seriously affect your user experience.
Reading the article “How to improve your site’s SEO by writing titles” is recommended to you dear ones.
4) Designing and optimizing the menu and navigation on the site
One of the most important aspects of user interface design and user experience that greatly affects your site’s SEO is optimizing and designing a suitable navigation for your site and web apps.
In this way, you should remember the following steps well:
- Avoid loading extra information in one tab.
- Make the information necessary for navigation available to users.
- Make things available that improve your CTR rate.
Using the smart search bar is one of the things that many sites do not use or do not convey a good user experience to the user. Autocorrection, audience suggestions, etc. are some of the things that can help improve your user experience in the search bar.
Having an easy and comprehensible menu and standard navigation along with following design tips will help you a lot in increasing the conversion rate and thus improving your site’s SEO.