In the first part of this article, we mentioned the 5 basic and important factors based on which Google shows your site in its primary results, or in other words, helps your website‘s SEO. These included external links, topic freshness, Topical Authority, search intent and content depth. In the second part of this article, which is in front of you, we will review 5 other factors and with a good summary, we will make it easier for you to understand it. So stay with us.

6) Site speed

Since 2010, site speed has been one of the most important factors in Google ranking, and since 2018, this factor has been extended to mobile phones in addition to desktop.
In the tight competition that takes place on the first page of Google, the discussion is about loading the site environment a few milliseconds earlier so that the user feels more comfortable.

How fast should our site load?

According to the statistics announced by Google in 2018, the site pages on the mobile platform should display the entire site to the audience in less than 3 seconds. Also, TTFB, which stands for time to first byte, should be less than 1.3 seconds.
In addition, the total size of a web page on a mobile screen should be less than 500 KB.
Note: You can use Google Search Console to analyze and check the speed of your site and load it on different platforms.


HTTPS ensures the security of user and site information by encrypting data between the browser and the server.
In 2014, Google announced HTTPS as one of the factors affecting 1% of searches, and since then it has been more aggressive and displays sites that use HTTP with an unsafe site warning.
However, HTTPS is one of the influential and very important factors from 2019, which must be followed in the structure of your site.
Note: You can get an SSL license for this. LetsEncrypt does this for you for free.

8) Compatibility with mobile phones or (mobile friendship)

Today, almost two-thirds of searches are done by smartphones, so in 2015, Google announced this factor as one of the most important elements of its ranking.
At the same time, remember that your website page is first checked for compatibility with mobile phones, then desktop is taken into account.
You can also use Google Search Console to check this factor.

9) User experience

It is very important that your site gives a positive feeling and experience to the user. For example, the use of various and annoying pop-ups may drive the user away from your site (even if it satisfies the customer’s needs and services).

Be sure Google will understand this.

Now the question arises, what works create a good user experience?

  1. Content readability from the audience and Google’s point of view
  2. Interesting, comprehensive and useful content
  3. Creative design
  4. Absence of annoying advertisements
  5. Website design based on the needs of the audience

Of course, some also talk about the analysis of criteria such as click rate, the time the audience stays on the site, and the bounce rate. Of course, these criteria are considered as side factors due to their complexity and dependence on many other factors.

Conclusion: No one can say for sure how Google monitors and measures career satisfaction and how it affects it. So try to design the site so that you and your team enjoy using it. Be sure that Google also enjoys it.

10) Content accuracy

Google likes you to show him exactly what the audience wants, in this case it is very important to introduce the right keywords to Google.
For example, in the SEO classes where I worked as a teaching assistant, some students used keywords very easily for their landing page, while they had no intention of putting content in this field on their site.

This is completely wrong and Google fortunately understands this issue. So introduce something to Google that you intend to produce content and work on! At the same time, expressing the correct information is very important. To check the accuracy of your content, be sure to use reference sites.

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