We are all familiar with the definition of links on the Internet, link building is a set of activities that have caused your site (landing page, blog, etc.) to receive links from other sites.
Note: In the world of SEO, the term link building is usually referred to as external link building, not internal link building. It is recommended that you read the Orangency internal link building article to get acquainted with internal link building in a principled and fully practical way.
Note: From now on, we will use the term link building as an equivalent for external linking.
Most SEO experts consider external linking to be the most technical and difficult part of their job. They spend most of their time searching for resources, reading articles, and testing the latest link building techniques; Because it can be said that links are probably the most important factor in evaluating the position of sites in the head.
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What is the importance of external linking?
Links to search engines generally have two important and basic meanings:
- Help to find new pages
- Help crawlers to rate and change the position of the website
After entering your site page, search engine crawlers analyze and store your content, and according to a series of content principles and rules, decide where to show your content to the user if you search for different keywords. In the meantime, the links that your site receives from other sites are also important.
Proper linking has a huge impact on crawlers to better understand your content and rank your site.
When did link building become important?
It was in the late twentieth century that Larry Page, one of the founders of Google search engine, added page rank to Google’s core. Google used this important tool to determine the quality of a website based on a series of factors, the most important of which was inbound link building.
What did link building mean for Google?
When site A refers to site B in its content, it means that site B is a useful site for the user, so I transfer some of the credibility of page A to page B.
Webmasters abuse link building
After Google succeeded in improving its performance and embedding its algorithm, webmasters and SEO experts found ways to deceive page rank.
For example, link building using bots, website registration in directories, etc. were ways that were very common among experts at first, but Google later announced that it would not value these links.
So what link is valuable to us? Quality links
No one knows how well Google’s algorithms monitor your links. A number of principles and rules have been compiled by webmasters around the world for this issue, and following these principles will significantly reduce your work risk.
Types of external links
If you have been with us since the beginning of the SEO training roadmap, you should be aware that relevant, user-friendly and up-to-date content can significantly improve your site ranking, why?
Because it satisfies the user, and this is the most important factor for Google search engine, it improves the content of your content and site.
To do this, familiarity with the types of external links is necessary for the path.
Manual links
This type of link, which is often common among SEOs, is mostly used in small-scale businesses (when the business is not branded). In this method of link building, the SEO expert, for a fee or for free, asks a prominent site that is active in the related field to link to your site with the content you want. This is called an article backlink.
Another common way to link manually is to republish content on high-domain blogs. Although the effect of this may not be very high, but we can plan and personalize the content, the volume of links received from different domains can be significantly increased for free.
Note: Using methods such as google site and getting links from social networks are also considered as manual methods.
Really natural links!
This type of link, which is also the goal of Google, is to make your content useful enough to be mentioned by other sites. Or your website is so relevant in its business that other sites will refer to you as a reference in their website and articles.
This is the goal of every marketer and SEO expert, which of course requires a high cost for branding, high quality work and a long time. Of course, this is why it is so valuable.
User links
These links, which are dangerous links (from the point of view of SEO experts), were very common in the past, but now Google is very sensitive to them. So it is better to pay attention to these links in the high scale of link building.
Profile links, automatic directories, comments on yellow and unmanaged blogs, etc. are some of the spaces that are usually placed in the group of user links and are not of high quality.
Note: Making these links rel attribute unfollow can significantly reduce the risk of linking this way.