There are many factors involved in creating a web portal. Here are 7 of the most important factors.


Your website can be the start of a new or additional business in your current business. In any case, it is necessary to determine the purpose of your portal before starting work. Ask yourself why you are building this portal? Is the ultimate goal to sell more, promote or create a loyal audience for it? After answering these questions, you need to set a specific goal for yourself.

Mobile compatibility (Responsive)

An increasing number of users who access your site through mobile phones and computers, so your portal should meet the needs of this group of customers. This means that portal functionality, usability and web design must be maintained and optimized for mobile devices. A responsive website can be automatically “responsive” depending on the type of browser and provide a great user experience.

Search engine optimization

If your web portal relies on customers finding you on the Internet, search engine optimization (SEO) should be at the forefront of your strategy. In fact, SEO monitors your portal performance and monitors changes to find your major search engines like Google and Bing and rank your portal for relevant keywords. This is done by optimizing the content on your portal, ensuring the integrity of its structure, and integrating with social media and other sites that link to your site.

Social media integration

Today, most users turn to social media to find the products and services they need. Sites like Facebook, Twitter, Yelp, Google+ and LinkedIn provide networking opportunities that can potentially increase sales.


A low-security shopping cart or web form will not only have disappointing results for you, but can also expose your organization to cyber attacks if your customer information is violated. SSL certificates, portal scans, and regular backups of servers and applications are some of the essentials for running an enterprise portal.


Now that you have your portal up and running, you need to look at how it works. What pages do people visit? How much time do they spend on your portal? Which geographical area do most users come to your site from? The first step after launching and creating a portal is to make sure you have a secure tracking program installed.

Content and images

Content is usually the local web portal that companies underestimate. Whether you are creating content yourself or hiring a content writer for this purpose, you need to know that content is king and will drive visitors to your site as well as keep visitors on your site. Having attractive pictures and videos is another important consideration. You need to be prepared by collecting great images or using incredibly attractive photos and graphics.

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