Now that we know what Hotjar is and what the benefits of using it are, we need to dig a little deeper and learn how Hotjar provides us with this useful information that all pleases our analytical temperament.
As we said, Hotjar is a user behavior analysis service on the website. This tool records how the user interacts with your site, prepares a graph, creates a survey form, analyzes the form that users fill out on your site, and calculates your conversion funnel. (In the following, we will review all the features of Hotjar one by one)
With the help of recorded videos and heat charts, you will learn how the user interacts with your site, and as a result, you will find bugs that you would not have found with Google Analytics in your web design.
For example, we found out using Hotjar that 64% of our users do not go to the footer of the site (ie the lowest point on the site); So we moved the social media icons to the header, and eventually our interactions on social media increased.
In this section, we want to learn more about each of these features, so stay tuned for the rest of the article.
Table of Contents
User Recorded Videos (Recordings)
This feature is undoubtedly one of the best and most efficient features of Hotjar. What could be better than being able to see a user moving on a website? From the moment a user lands on your website, Hotjar captures video from their browser screen. This feature helps you see the movement of the mouse pointer and everything they type, and you can also know the browser version, operating system and device type.
Let’s take a look at the benefits of these videos:
- You have a deep understanding of the user experience.
- See how the user interacts with the details of your site. (Menu, header, footer, buttons, sliders, etc.)
- You will find bugs on your site.
- Understand why the user left your site.
- And …
Heat maps show you the hottest spots on your web page. What does it mean now? That is, the parts that are clicked on the most, the user waits more there, you understand the points that are more attractive to him/her and he/she spends most of his time at a glance!
Note that this “at a glance” understanding is exactly what makes heatmap so amazing. That you know in a fraction of a second which part of your site is more popular than the rest.
Of course, heat maps also show you points that users have not reached at all, and this makes it possible to recognize (at a glance) the weaknesses of your site again and focus more on them. For example, thermal maps are very important for landing pages and websites; Because it shows you which CTA gets the most clicks on these pages.
Sometimes the landing page of your website is really perfect, but users still do not fill out your membership form. In order to understand the reason, we must have enough data that is useful for us at this point.
What tool like Hotjar can tell you that users do not connect to the third question on your form at all and leave it blank? Or which part do they have to fill several times?