Principles of design A standard landing page is one of the most important principles in web design. If you are one of those people who think of internet marketing by using a user-friendly website, you need to be fully acquainted with all the concepts and tools in this field.
Landing page is a page that requires a lot of time, money and effort to design. The design of this page should be specialized enough to make users trust and buy and provide a context for these users to become regular customers of the site. Therefore, mastering the design principles of a standard landing page is an important step towards the success of the site.
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Design principles of a standard landing page
Now, the question may be on your mind, what is a landing page?
What is a landing page?
Close your eyes and imagine meeting someone for the first time. Undoubtedly, without a word being exchanged between you and him, and with just a quick glance, you can guess general information about that person. For example, you can tell from his appearance by his job and social status. The same is true in the world of websites.
Landing page is a page designed for specific purposes that users can search for a phrase in the Google search engine to view the link and if they wish to browse the website. In simpler terms, it can be said that the landing page is the place where users make their first visit to the site. Certainly, if this page is attractive enough for the user, he will remain on the site and while gaining a new customer, the site’s ranking in Google rankings will also improve. But if the landing page is not very user-friendly and standard, the user will immediately press the back button and cause Google to insert a negative score in your file!
It is interesting to know that in the world of digital marketing and SEO, landing page is also known as goal page. Because the main purpose of this page is to attract referring users and increase the sales of the desired business goods and services. Remember that by following the design principles of a standard landing page, you can have an attractive goal page and take steps towards achieving your goals.
Generally, users enter the landing page for specific purposes and in order to perform certain activities. Some of these users intend to buy from the site and others intend to subscribe to it. From what has been said so far, we conclude that the landing page is one of the pages of the site, but not every page of the website is a landing page. The site is full of pages that are not designed to achieve specific goals, so they are not landing pages.
In the following, we will introduce and review the design principles of a standard landing page.
Choose an attractive title
Avoid using complicated titles in order to follow the design principles of a standard landing page. Try to use attractive and user-friendly titles and thus provide the user with the opportunity to search for existing content. Do not forget that the title of an article is the first part of the article that the user will see. Therefore, its attractiveness is very important.
Using the right images
Another important design principle of a standard landing page is the use of appropriate images. This, in addition to the benefits it has in terms of SEO and its ranking in Google rankings, prevents user fatigue and makes the page more attractive. Of course, it is important to note that the images you choose are representative of your business products and services, and while being attractive and user-friendly, they are related to the content of the page.
Keep in mind that the human brain does not have the ability to accurately associate a content, but it can retain an interesting and creative image for a long time.
The use of simple, attractive and user-friendly titles and subtitles is another important principle of designing a standard landing page. Useful content is one of the main things that can get Google to rank your site. So do your best to produce content and do not forget to use quotes and enjoyable content.
Call To Action
As mentioned, this is the most important principle in the design principles of a standard landing page, which is to embed a button to invite the user to purchase goods and services provided by the site.
Remember to design this option as simple and attractive as possible. Never name this button to buy or send something. For example, instead of using the title “Buy cosmetics“, use the option “Start your beauty with our products“.
Landing Page Design Objectives
Now perhaps the question “What is the purpose of landing page design?” has kept your mind busy. It should be noted that applying the design principles of a standard landing page in the design and construction of this important page of the site pursues various goals. In the following, we will introduce some of the goals of applying the design principles of a standard landing page:
Advertising and sales
Usually, in such a case, the landing page includes information about the goods and services of the mentioned site, which invites the audience to buy by inserting an invitation button. Such pages often contain a photo of the product in question and a brief description of it.
User guide step by step
Sometimes encouraging the user to browse the website and get acquainted with the existing products and services is gradually the main goal of the landing page. It is interesting to know that this method is one of the most effective internet marketing methods.
Communication with the user
In such a case, the landing page contains an attractive offer that forces the user to fill out a form and enter information such as name, email address, etc. If you use the design principles of a standard landing page after a while and by increasing the information collected, you have a long list of potential customers that you can turn into regular users!