Creating a web design strategy integrates your organizational goals with every aspect of your design process. Designing a user interface that looks good, usable, and accessible is not easy. You need to create an interface that helps you achieve the goals of the organization.
Website design is not just an art. Includes a complete set of different skills. From copywriting and typography to layout and design, they all come together to create a user interface that not only looks good, but also provides functionality and facilitates easy access to site content.
There are many websites in and out of the country that look interesting and implement the latest design tools and methods, but most of them fail to function and be useful to their intended users. The design process is important, of course, because it inspires and gives you beautiful designs, but the implementation of those techniques and styles must be smart and focused.
For example, the design of a corporate website should not look like a blog, but requires graphics and styles that capture a sense of special experience.
Here are seven basic steps you can take to begin the process of preparation for mediation.
Table of Contents
Define site design goals accurately
One of the first things you need to do before you start working on a web design project is to be clear about your client or organization’s goals. What do you want to achieve with a new website or redesign? What is the main purpose of the website? Ask your client, manager or yourself exactly what they want. If you do not yet know your exact purpose, you should discuss this with your team or your customers and set clear goals for your site.
An example of this is the design of the New York Times website, which is tasked with providing informative content and news. The minimalist interface creates a good functionality and user relationship with the disappearance of the background on this site, which is suitable for the user to read content and news. But if you are a web design company, you do not need to show your content and news and you should expose your services and portfolios to the customer, you need a different design.
Identify the site audience
You just have to be more discriminating with the help you render toward other people. Understand the age group and interests of your site users accurately. Audiences not only affect the overall aesthetics of the website but also determine many smaller details such as font size. So make sure you have enough information about customers.
For example, a website that works in the field of computer games has a teenage audience and should create exciting and fun designs for its website. But for a medical site where the audience is more than married people with an older age group, the ease of the user relationship is more important so that the user can easily find the content without the complexity. For example, the Twilio website is designed in such a way that it is suitable for its audience, which is often corporate, and they can easily find the SMS service they want on the site.
Identify the logo and image of the website brand
Before you start designing your site, you need to design your company logo. The logo represents the symbol of your brand and the personality of your company.
Think about the color of your brand. Think about the feeling you want to get and the emotions you want to give to your audience. Your design should embody the personality of your brand. Even if you do not sell a product or service, for example, if you run your own blog, your website still needs a certain color and feel to affect your visitors.
Targeting website design
You set the goal for your website, identify your audience, and set your brand logo. Now you can start implementing your website design. The most important issue at this stage is to align your strategy goals and decisions with your website design.
Suppose your main goal is to increase the number of subscribers and member users on the website. Here are some things that make a difference:
Make the text about us as clear and concise as possible on your landing page or home page. Your visitors should not be confused about the performance of your website.
Color & Contrast
Use color and contrast to highlight the registration button or link. If people can not find it, registration on your site will be reduced.
Simplify the registration process by eliminating unnecessary and optional items. People can fill in these items later. If the form looks long, people may refuse to fill it out. Only essential information such as name, email and password are sufficient.
You can also use the following tips for the brand and audience:
Create an aesthetic tailored to the purpose of the site. If the focus of your website is entertainment, put a user experience of the entertainment you offer on the site. You can use many colors and images to shape this experience. If you are designing a website that focuses on producing content and articles, such as a blog or magazine, focus on making the site text readable. For example, erase some elements of the site to make the texts look better.
Implement SEO tips in site design
In any business and any field that you operate, your site needs to be seen by customers, and a large part of these visits is provided by the powerful Google search engine, which can be seen with SEO. Suppose you have a large store of your products, but your store is located in a place with very little traffic, so your store will not be visited. Your site is also an online store that to be seen in your words and products on the page or the first rank of Google because the next pages of Google in all searches are very low and the sites of these pages have very little traffic.
In order for your site to enter the SEO stage after design, the SEO infrastructure must be provided for the site in advance, which is done in the site design stage.
Some tips that will prepare your site for SEO include the following:
- Short and correct site url structure
- Put SEO features in the site admin panel for quick use by the SEO expert. For example, the ability to quickly change and add meta tags, descriptions and change titles on all pages, including product pages and categories.
- Design the text section on some pages such as the home page or categories for some words that need text for SEO.
- Insert the appropriate structure to place the h tags on all pages
- Ability to quickly and easily change the robots.txt file through the site admin panel
- Avoid duplicate page titles and content for sites that have many categories and products so that all pages have a unique title and content
Evaluate the performance and feedback of site users
Once you have designed and implemented your website, it is time to measure the performance and success of your site. This step is just as important as the design of the site, because until you test your website, you do not know to what extent your goals have been achieved.
If your goal is to increase the number of site registrations, measure the number and see if your changes have a positive effect. If you want to increase the number of readers and visitors to your blog, check the RSS statistics and the number of users. If you want to increase user engagement on the site, you need to see how many comments your content receives and check the comments carefully.
You can survey visitors and users. This is a great way to check if you are on the right track. Be careful not to follow any suggestions made by people. Everyone has different tastes and desires, and they have different opinions about what your website should look like. Topics that are shared by most users are a priority and should be addressed.
For complete analysis of your website, Google Analytics is a wonderful and complete tool that you can use for free. Using this tool, you can fully analyze the behavior of users on your site. For example, if users do not enter your service page after entering the main page, you can highlight the link or service icon, the user to the page Guide the desired.
Permanent and continuous improvement of the website
When working on your website, you need to think about continuous improvement because the new version of your site that you just released is not the final version. You do not need to have a final version for the website. You always have to be flexible and ready to change.
The nature of a website allows you to always improve and change it. A website is not like a magazine that cannot be changed after publication. The site can always be improved and corrected and re-displayed to users whenever there is a problem. You can always make gradual improvements and updates to improve the performance of your website.