Building a website yourself can apparently be a good idea for financially disadvantaged entrepreneurs. Once your startup is a little established, you can hire a web designer or have similar concerns.

In fact, doing a web design for your start-up business is more important than you think. When you start an online business, visitors will always judge it by the small details in the design.

Customers are confused. They trust a handful of big brands. Why should they trust you all at once? If you do not get their attention in the first few seconds, you will lose them.

Finally, it is the smallest details that make the biggest difference. But if you want to create a trusted brand and make money, these details must be carefully considered and used in the right place. In this post, we will talk about the common mistakes that unprofessional web designers make. Even if you have limited website design skills, you can still spot some of these common mistakes that have plagued your website design.

Improper use of the template

The need to use ready-made templates in small and autonomous startups can be understood. However, if you do decide to use them, it is a good idea to hire a designer to customize it for your brand. You may end up with a very good result.

A common problem with websites that use ready-made templates is the poor visual connection between the brand and other components of the website. There are colors in the trademark (logo) that are not used anywhere else on the site or fonts that do not match the other fonts used on the site.

If you want to save on brand development package, at least make sure that the use of the template on the site is not too obvious.

Use default bootstrap

One different but equally terrible mistake is to use the default Bootstrap design on your company site. You do not deceive anyone with the Open Sans font. Sites that use a design are difficult to identify and differentiate, and this can be detrimental to your brand.

One of the things that reveals that your site was built with Bootstrap is the Awesome font. Like Bootstrap, it is very popular because it has a complete set of icons that you will probably need in a visual language. And if you master it well, using it in complex relationships can be helpful.

Surely your app benefits more than three public icons! Why not try to use a more detailed set of icons to show your main strengths or as a bold idea why not use an illustrator to do it?

Fonts are more important than what non-designers think. Although they are just letters, they can make or break the design of your store or company website.

One problem with home-made, non-professional websites is that there is little contrast between the title font and the original text. Just making some changes to the font size will not make them stand out. Use bolder choices in the title font and try to make it clearer than the other components of the text. This maintains the hierarchy and gently directs the eyes to the website.

Use a dark background

The background color covers most of your site so it is best to choose carefully.

As a general rule, completely black websites almost never look pretty unless they are professionally designed. White is a trump card, but most designers use very light gray. Note that the darker the gray, the harder it will be to read the black letters on the background. It is better for the amount of black in gray to be less than 15% to maintain the light of the design.

Multiple equal calls for one action

Each page on your website should have only one call to action. If you do not give your users only one option to take action, you will confuse them and they will have to spend a lot of time deciding and then taking action. They may even leave your page to see if it’s too much trouble.

Make sure you limit the number of calls required as much as possible. Make it easy for your users to take action without having to think long and hard. Whether it’s a registration key or choosing a design, use graphic shapes to highlight what you want the user to do and choose, and design other options more gently and unattractively.

Adjustment and spacing problems

It is difficult to distance. Keeping enough space, but not so much that there is a lot of white space around the elements is probably the hardest part of the design. But with some rules it can be simplified. First, make sure that all the elements are neatly placed, then allocate enough white space around them.

Non-professional writing

It’s hard to write, but it’s essential to get your message across on the Internet. Especially if you want to sell something, you need to make sure that your writing is easy to understand, and check it with a modifier to make sure it is not misspelled.

We sometimes find unpleasant sentences in the text that seem to have been written as a space saver in the early stages of design. It is a good idea for someone to read the sentences once before they go on the site.

Readability problems

If I can’t read, no amount of good writing will keep your business afloat. Many small details can affect how your text is read and, as a result, affect how your company is viewed.

Be careful to fix problems such as very small line spacing, small illegible fonts, or very low contrast between the background and the text. Even if these factors do not make reading difficult for many people, just having these problems on your website will make it look unprofessional. Can you imagine reading hard on Facebook?


Your brand must be perfectly uniform. Wherever you appear, whether on social media, Facebook ads or offline ads, your customers need to know your brand quickly.

But let’s take a step back and make sure your website is consistent. Do you have a specific UI style that rewrites your original font? Are the colors of your logo exactly the same colors used on the website? Have you used the same color shade everywhere or are they just the same? Most of the time, just keeping classified CSS files and deleting unnecessary code can eliminate this incompatibility problem.

Design out of the ordinary

Any website that still uses heavy animated and shaded design seems out of date. While avoiding three-dimensional effects in your design space, it is better to be creative in one-dimensional and flat designs.

You are familiar with 9 common problems that we encountered in reviewing the websites of different startups. Now come back with the tips mentioned and review your website!

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