Internal SEO or on-page SEO refers to the set of activities and tips that an SEO expert must implement and execute on the website.
in general; Many of the site’s internal SEO principles have been reviewed by SEO experts and webmasters and made available to other experts, and many times Google has not directly announced the impact and importance of these factors.
In the following, we will present a complete checklist of the internal SEO principles of the site in a completely practical way, and I will explain to you how to implement each of these techniques in full.
Table of Contents
Page title (Title tag)
The page tag or page title, which is also displayed in WordPress with H1, is actually one of the best internal signals that Google also attaches great importance to. In fact, Google’s crawlers can review and so-called score your site or article through the title of the page and matching it with the content.
In short, I advise you to follow two basic points in your H1:
- Be sure to use your target keyword in the title.
- Use question words, numbers and persuasive words in the title; With this method, you will be able to improve your click-through rate.
I recommend you to read the article “How to improve your site’s SEO by writing titles” to become a professional in writing titles.
Body tags (H2, H3, etc.)
Body tags are basically the same subheadings that you can see on the web with a simple search and of course in this article. Content tags are one of the important parts of internal SEO and, of course, content creation, which has its own principles that are often overlooked.
So how to choose the optimal body tag?
In your middle headings, try to use auxiliary and secondary keywords, words that will bring you organic search. For example, if I am writing an article in the field of SEO, according to my content, I use the words “SEO training” and, for example, “external linking” (if it is related to the content) in my subheadings.
Note: Google has stated in the past that websites should not have more than one H1 in an address (page), but there is no problem in using any number of body tags.
Tag (Meta tag)
The tag or meta tag is one of the parts that many SEOs unfortunately do not have a proper understanding of and they fail to tag a site incorrectly!
The tag or meta tag, which has a separate section for its introduction in Word Press, is actually a guide for users and helps them to read related articles in different categories.
I will explain this with an example:
Suppose I have uploaded an article in the field of specialized SEO training on my site and introduced it to Google in the SEO category. In this article, I have introduced SEO, SEO teaching methods, and the impact of SEO on digital marketing, and I have talked about these topics in brief.
On the other hand, I have published various articles about SEO and digital marketing in the digital marketing category.
If I use a common tag, such as SEO and digital marketing, the user will have access to 5-6 content with a common concept by clicking this tag.
Common mistake: Many SEOs and of course employers mistakenly think that the tag is actually the introduction of the keyword to Google! And with this thinking, they add several words and even phrases as meta tags to their site.
The result of this common mistake: the creation of hundreds and maybe thousands of zombie pages that have no use on your site and only destroy your site’s crawl budget. On the other hand, since those pages are independent from Google’s point of view, they may enter into competition with your article or home page and reduce the rank of your target page significantly.
I advise you to read the related article to “Learn more about correct tagging” and how to eliminate wrong tags and zombie pages.
Meta description tag
The description or meta description tag, as shown in the photo below, is basically a brief description of what the user is going to encounter in the content.
Google itself has emphasized in the past that meta descriptions have no effect on site ranking and SEO, but the truth is that with the A/B test that I and many SEO experts have done, it is clear that meta descriptions are An acceptable form has an impact on SEO, and apart from that, a good meta description can improve your click-through rate.
You may be wondering, “What should we write in the meta description?”
In the meta description section, I recommend using your secondary and auxiliary keywords and promoting your content in an attractive and persuasive way.
Keyword density means the amount of keywords used in all words.
In the past, when Google’s algorithms were not as smart as they are now, most SEO experts drowned their content in keywords, which is called keyword stuffing. Of course, this method was also very useful and many sites had unreachable rankings in the top with this method. But after the introduction of the Panda algorithm, these sites faced a terrible drop in rank, as a result, this method became completely obsolete and of course dangerous.
Note: It is recommended that the main keyword be used with a density of 1% in the content and secondary and auxiliary keywords be used 1-2 times in the entire text.
To upload photos to the site in general, you must observe three important points:
Using text instead of image or alt image
This tag basically makes Google’s bots understand the image used in your text. Apart from that, if your photo is not displayed to the user for any reason, this alternative text will tell the user what the photo is about. Google places a relatively high value on alt images and has recommended that these alternative texts be used in photos.
Tip: Image alt text should include your secondary and auxiliary keywords.
One of the most important issues that we face in the internal SEO discussion is the issue of internal linking. But what is internal linking?
Internal linking in the simplest example is exactly the same links that you have seen so far in this content and through which you are connected to different parts of the site (to improve SEO knowledge).
Apart from improving the user experience, which is of course the main goal of Google, these links are very important for Google robots. I recommend you to read the “comprehensive article on internal linking” and make sure to use the practical techniques of internal linking in your projects.
Designing and placing the call buttons is one of the most important parts that should be considered in the internal SEO of the site. These buttons are basically an internal link and encourage the user to perform a specific action such as (download a file, subscribe to the newsletter, buy, etc.).
Be sure to read this article to learn more about “CTA buttons and functional design and content writing“.