When we upload new content to our website, we should try to link that content to important and valuable sections of the site through link building to increase the credibility of these pages.
Internal linking is one of the best, least expensive and most importantly the least risky SEO methods that can be used along with good content to improve site ranking and articles, even in highly competitive and challenging keywords.

When we upload an article to our website, our content is automatically published on some pages. For example, on the main page of the site, new content under headings such as “news”, “latest articles”, etc. receives an internal link from this page, which is also very valuable and important for us.

Another space from which our new content is linked is the tags and categories page (WordPress). These pages are of particular importance to us due to the articles that have been published in the past under certain tags.

Note: Many sites, such as the Doctor in Pocket blog, automatically suggest some relevant and popular content to the user in their articles. This is another internal link that is automatically inserted in some sites.

As mentioned, when new content is uploaded to the site, automatically between 1 and 3 quality internal links are given to our new content.

But what could be the weakness of these links? True, these links are temporary.
That’s why we need to think about internal link building that can permanently enhance our content to improve the value of our article rankings alongside these automated links.

The first method of internal linking

One of the most common methods of internal linking that helps your article grow as well as your important pages is to use the main keywords as an anchor text.
For example, the article you are currently studying is in the field of SEO training, so I have to link this article to words like Orangency SEO landing page, which is of great value to me, through words like SEO, SEO training, etc.

This has two important benefits for me:

A) By reading the article, the user can enter my target and important pages through these words and go through a part of my marketing funnel. Since these pages are very valuable to me, so I tried to provide useful tips and content on these pages, this issue will improve the user experience after the user enters the landing pages.

B) Some people think that we should not link from new articles to older pages because our content has no value or status at the moment! This belief is largely wrong because our first goal in site optimization should be the user. Internal linking of new articles to important and related sections of the website improves the user experience.
On the other hand, with this method of link building, old pages are once again indexed by Google crawlers, and apart from improving the credibility of these articles, their freshness is also preserved.

Note: You can also use these words and short sentences in anchor text format to link to related articles.

The second method of internal linking

Another common and powerful internal link building method that helps improve your article ranking is to use old articles as a reference for linking.

In what form?

You need to find old and valid articles that are in the same category and topic as the new article and link to the new article. (Using related sentences and words as anchor text)
Google has already indexed all your old articles and pages and ranked you according to the words, topic and meaning of the content.

So how can the best articles on the site be found?

For example, I want to link to the second method for the article you are reading (in the field of SEO). To do this, I search in Google, in front of the site operator: site URL and then my main keyword.

This way I can find powerful articles on my site in the field of SEO and give them an internal link to the new article. By doing this, in addition to receiving good internal quality links, your old articles will also be updated.

Leave a Reply

Your email address will not be published.