We all want to earn more money. Previously, people used to save and buy land for investment. Some had two jobs. For example, an employee who helped him sell goods in his brother’s shop after office hours. Of course, today and with the expansion of internet businesses, it can be said that more opportunities for direct and indirect incomes have arisen.
It is not only jobs related to graphics and website design that have grown significantly, there are also various opportunities in the field of digital marketing, especially for earning indirect online income. For example, you may be a journalist or a psychologist or a lawyer, but you have a blog for yourself or an Instagram account that you introduce in that book. This is where you have the opportunity to introduce psychology or legal books from different publishers and actually become their sales associate and receive a commission.
Affiliate Marketing is exactly that. That means you don’t need to go after office hours and help your brother in his shop. If you are creative and know affiliate marketing, you can sit at home and produce good content and earn money. Of course, it is not very complicated, but it is not very easy either.
If you want a commission, there must be actual sales from your site or blog or Instagram account. That means you have to direct the user to the site of the affiliate product owner so that he can make the purchase. This means convincing the user, which is not an easy task. Besides, you are not unbeatable. There are sites whose job is affiliate marketing for different businesses. Influencers and famous people in cyber space sometimes cooperate in sales.
So, for the success of the affiliate marketer (whether it is a site or a person), he needs to have a strategy and also techniques to cooperate in sales. Techniques that help the user get to know him and trust him earlier than others.
In this content, brought to you by affiliate marketing training articles, we introduce 8 affiliate marketing techniques that will help marketers have successful affiliate marketing.
Table of Contents
Introducing sales cooperation techniques
Before introducing these techniques, some important points should be mentioned. First of all, these techniques are actually for promotion and some kind of marketing for affiliate content or sites whose job is to cooperate in sales. The work of an affiliate marketer does not end only to produce content and include the product link in it and sit for the user to see it.
Secondly, choosing among these techniques is with the sales associate and based on his resources and facilities. Maybe someone goes with only one of these techniques and a site uses several techniques at the same time. All these techniques are not free to use. So the financial and budget discussions of the affiliate marketer are also decisive.
Soma, the type of affiliate product or service is also effective in choosing the technique and methods of cooperation in sales. The person who cooperates in sales should be well familiar with the features of the product and its specific users. Perhaps the best technique to help affiliates sell a product is to create video content. Or, for example, a psychologist who introduces psychology books or psychology courses in his Instagram account posts does not need SEO or click ads.
8 cooperation techniques in sales
Let’s go to the introduction of those 8 techniques or methods that help sales cooperation. We’ll start with the techniques that are suitable for sites that require budget, in order:
1. SEO site for cooperation in sales
SEO plays a role in digital marketing. So it is also effective in sales cooperation. When a business has an affiliate site or the affiliate marketer himself has a site where he produces affiliate content, he should think about SEO. It is with SEO that your site is shown to the user before your competitors. Therefore, if you cooperate in sales through the site; you should also consider the cost of SEO. Otherwise, it is very unlikely that you will be able to achieve success in sales cooperation.
2. PPC advertising for sales cooperation
This technique is also useful for the site. Of course, it is clear from its name that it is not free and you have to pay for it. There are platforms that display your site link on Google or other sites as ads. If the user clicks on that advertisement link, the owner of the link has to pay a fee to the platform.
Maybe if you are a lawyer who has a website and writes legal content and introduces affiliate law books and even law firms as affiliates, click ads and its cost are not justified.
3. Webinars
Holding webinars in digital marketing and affiliate marketing is a multi-point strategy. Webinars give marketers and businesses a great opportunity to get to know the audience interested in a product or service, get their emails, invite them to join their Instagram account or Telegram channel or visit their website, and themselves and the product and Introduce and advertise the affiliate service.
Holding a webinar is not difficult and expensive. Of course, there is a fee to be paid, but there are various options and packages that you can choose from and organize different events. For example, a psychologist who is a sales associate for a psychology firm and wants to promote one of the firm’s courses might hold a webinar on a topic related to that course. At the end of the webinar, he also introduces that course.
4. Social Networks
No sales associate can and should not ignore the possibilities provided by social networks. In social networks (Instagram, Facebook, LinkedIn, Twitter), the affiliate marketer is in direct contact with the audience and can easily share the affiliate content he has produced and get input for his site or blog. The same psychologist who wants to hold a webinar can definitely share the news and information about it on his Instagram and then ask for feedback from those who participated. Here too, you can hit two targets with one arrow.
5. Blogging
Here we mean both blogging and the blog or magazine section of affiliate marketing sites or carpet sites. That is, the sales associate can be a professional blogger and have a specialized blog where he publishes his texts, reviews and criticisms. In this case, it is known and advertises its affiliate content.
A blog is a site where affiliate content may be published. Of course, the blog and its contents play an important role in SEO.
6. Reviews
Another affiliate marketing technique is for the affiliate marketer to write expert reviews. The work of a sales associate is not just simple product introduction. He must be able to carefully and expertly examine the product he introduces. Compare with other similar products and criticize them, of course, a positive review for the affiliate product and giving it superiority over other similar products in the market. The use of this method means that the affiliate marketer must spend time and produce the affiliate program and study the content.
7. How to Videos
You must have seen videos on Instagram where beauty bloggers or influencers usually make up themselves. This same type of quasi-instructional video that shows step-by-step how to do something or use a product is another technique for successful sales collaboration.
These videos are inexpensive to make. The marketer himself can record them and publish them on his social networks. Of course, make sure that the quality of these videos must be good and it must show how to use a product simply and clearly and of course attractively.
Of course, this type of video cannot be made for every affiliate product. But the affiliate marketer should be creative and see if it is possible to use some kind of related videos to introduce the product or not. However, video marketing is necessary in digital marketing.
8. Email Marketing
Email marketing is one of the most common methods of cooperation in sales. The same emails collected from users (prospective customers) from participants in webinars or events are used here. The link of new content, new reviews and videos can be sent to the user by e-mail at certain intervals. The point here is that you should not get bored and even if the user does not react to several emails, the marketer should continue sending emails.