Is artificial intelligence (AI) useful in website design? If yes, what uses? The proposed question can be asked in another way: How does artificial intelligence help designers and site developers to create more interactive and dynamic sites?
The answer to that question is yes. Artificial intelligence is used in website design. It also has important uses. Every day, the number of web designers and developers who take help of artificial intelligence in web design is increasing. In addition to knowing the answer to that question, it is necessary to answer another important and related question: Why is artificial intelligence used in website design?
If we take a look at the history of artificial intelligence, we will find that entrusting tasks to machines is one of the very, very old dreams of humans. Artificial intelligence evolved with that initial idea and proved to be able to do things better than humans. In this content, I answer the questions posed. I will also tell you why artificial intelligence does some things better than web designers.
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The most important applications of artificial intelligence in website design
Using artificial intelligence as much as possible in various products is the main arena of competition between the giants of the technology world.
The main reason for that growing trend is that users and consumers welcome the features and capabilities that artificial intelligence adds to digital products. AI has made it possible to create products that directly affect the way users work and live. For example, users like and use voice assistants. Artificial intelligence and its important subfields, machine learning and deep learning, made natural language processing possible. If it wasn’t for that technology, voice assistants wouldn’t have been made.
Websites, especially store websites, are products that users interact with directly. AI improves the quality of that interaction. The best example for improving the user’s interaction with the store site is the products that are suggested to him based on the previous purchases and the user’s searches on the site. It is as if the site knows the user very well and knows what he wants. But in fact, it is the artificial intelligence used on the site that recognizes the users.
So, when artificial intelligence is used in website design, user interaction with the website becomes more targeted, optimized and faster. It means that the user experience of the site is improved. As a result, users welcome AI-powered sites with better UX.
In general, the applications of AI in web design improve the user experience of the site, and this is one of the main reasons for using artificial intelligence in web design.
2 main applications of AI in web design
The most important applications of artificial intelligence in web design can be divided into two general categories:
- In the first category of applications (i.e. chatbots and product recommendations), artificial intelligence directly improves the user experience on the site.
- In the second category of applications (that is, those that affect the development and performance of the site), indirect artificial intelligence makes the user’s interaction with the site satisfactory.
1. Artificial intelligence knows the user of the site and can give him answers and suggestions
How many years have you been shopping on Amazon? If someone examines all your behavior and purchases over the past few years, they can definitely make some guesses about your interests and purchasing power. Artificial intelligence (in fact, machine learning) does the same thing on the site (especially store sites). It examines the behaviors and interactions of users, recognizes them in order to provide better and more targeted service and product suggestions to each user. When you find and buy what you were looking for on the site sooner, both you and the store owner are satisfied.
Artificial intelligence does not only use the knowledge of users’ needs to suggest products. Artificial intelligence on the site talks directly with users and answers their questions. Yes, the chatbots that greet you when you enter a site and ask how they can help you are built with artificial intelligence. Big companies have entrusted part of their customer affairs and site support to artificial intelligence and software (chatbots) built with it.
The designer and developer of the site do not need to work hard to add those two possibilities to the site:
- The first can be developed with artificial intelligence based frameworks.
- For the latter, there are two ways: building a chatbot with Python or using ready-made software. Some software companies (like appypie) specialize in creating chatbots for businesses.
2. AI helps site SEO, custom site development and UI design
If the site does not have good content, user interface design, speed and performance; it cannot create a satisfactory interaction for the user. In addition, the site must be optimized (SEO) to rank in search engines. The better the ranking of the site in search engines, the more users will visit the site. Artificial intelligence-based tools help site SEO.
The needs of users and their interests are different. You and I may both be users/customers of the Amazon site, but we do not pay attention to all its advertisements and offers. According to the knowledge it gets from each user, artificial intelligence is able to personalize the site and its content to a certain extent. It means to show things to the user on each page of the site that it knows the user is interested in.
The needs of businesses are also different. The design of the site should be such that it meets the needs of the business and each of its users as much as possible. Custom or dedicated site design and development is important for this reason. Artificial intelligence and machine learning algorithms help the developer to make each site specific to the site owner and its users.
Interfaces are user interfaces (buttons, icons, navigation, etc.) that allow the user to do something on the site and communicate with it. UI design is completely user-oriented. Because they must be both attractive and practical for the user. So, to design the user interface, you must know the users very well. What artificial intelligence and machine learning algorithms do well?