Your website design can have a greater impact on your audience than you think. In addition to self-conscious elements such as layout, content, and site usage, there are paths that subconsciously affect your audience. When people visit your website for the first time, they record all the site space in their minds. Then, in the first few seconds, based on their subconscious reaction to the web design, they decide whether to stay on the site and continue reading. Your goal should be to design the site in such a way that people are encouraged to stay on the site and continue reading your content or suggestions.
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Engage the user with the website
When a person sees your site, reads the content and goes to different pages, he / she is actually involved with your site and your business in some way, and you are subconsciously impressed by his / her previous experiences and websites that he / she has already seen. From the visual features and effects of the site to the words in the text can affect the subconscious of the audience.
When it comes to visual features, the effects and appearance of the site should be such that people feel welcome at first glance. A well-designed transparent navigation system attracts a much larger audience than a cluttered and complex website. Even psychologically, there are colors that have a better impact on the audience and you can use them to make a better impression and initial feeling.
The words (content) of your website is another important element in the design that affects people. What people read will affect how they feel, even on an unconscious level. The content that you put on your site should be effective in creating a positive feeling for the audience. The audience should understand at a glance what you do, where you come from and what services and offers you have for them. Use simple words and write texts that convey the most information about you and your work to the audience.
Even simple things like the elements you put on the right side of the page and the use of empty spaces in the design of the site can subconsciously affect the audience. If everything is on the site in an orderly manner, firstly your site and secondly your business will look more transparent and professional. Proper use of free space in site design also makes people pay more attention to content. Of course, designing a site is not a very difficult task, but there are some points that should be considered when designing. One of them is the impact on the subconscious of the audience through the design of a great site. The more positive impact you can have on your audience subconscious, the more you can engage them with your business and encourage them to collaborate.