As you are aware, in yesterday’s article we talked about the first two points related to the role of animation in web design. Today we want to point out the next points that are very important.

Make changes smoothly

Changes that occur on the website should be done as smoothly as possible. One of the best solutions for this issue is to design appropriate animations in such a way as to make the transition moments from one state to another smooth and attractive for the user. It is not at all normal and pleasant to watch a house on a website, for example, and suddenly the image of that house turns into a kitten playing! Such a change of dry modes damages the user experience of the site (UX) and to avoid this issue, the animation in the site designer should be used in such a way as to smooth the changes and developments of the site.

Using animations to change the modes when designing the site makes it more attractive and also creates a better feeling in the user.

Improved user experience on mobile phones

The truth is that when we work or play with our mobile phone, it is an illusion to think that we move the elements ourselves and go through different pages. The illusion created by the animations.
In fact, working with mobile phones without these animations would be very tedious. For example, pay attention to creating a wave when you tap on the screen of your mobile phone with your finger. This small animation makes working with mobile more attractive and makes you think that your mobile phone is more than just a simple electrical device. In fact, an important part of reading smart phones is due to the use of animation in the design of related software.

Distract the user when the site is loading

Website load times are one of the weaknesses of site design, but sometimes they are inevitable and can not be completely eliminated. However, spending this time is unpleasant for the user.
The use of animations in the design of the site and when loading can greatly improve the user’s dissatisfaction, and sometimes even by designing creative effects, this weakness (loading time) can be turned into a strength, in website design.

While the website is loading, the presence of an attractive animation entertains the user or at least can distract him, so the user will feel less dissatisfied than having to wait a while.


The popularity of scrolling today among web designers and users was certainly not possible without animation. In fact, scrolling is a kind of endless state change on the site using animation, which was discussed in point number 3.

The use of scrolling in the design of the website, in addition to giving a modern and attractive look to the website, creates the impression in the user that the whole site is hidden somewhere behind the screen. Properly designed smooth scrolling improves the user experience and the viewer’s satisfaction; Because this type of site design, in addition to beautiful appearance, also improves its performance.

You can even go one step further by using Scroll-Triggered Animations in website design, so that in addition to scrolling, users can make changes to the appearance of the page and get involved in the scrolling process themselves. In this way, the website will turn from a normal page into an engaging and interesting type of game for the user.


Finally, the use of animation in website design can be used to create entertainment and away from the dry and serious space in order to create enthusiasm among users. Using animation in website design may not be a completely scientific and mandatory choice, but who really is against the smile of their users?

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