In recent years, the world of SEO has gone through many changes and every day has become smarter than the previous day. Businesses must adapt to these changes so that they can naturally bring their website to the first page of Google and as a result, more people see their brand at a lower cost. In this article, we want to introduce you to 55 methods that, if you use a combination of them for your WordPress site, you can have an 80% increase in organic traffic in just 12 months. So stay with us in this article.
Table of Contents
55 Tricks for WordPress SEO
1- Site domain with or without www.
If you are one of the people who just want to start a website, you may be wondering if we should use www for the domain or not. Does it have an impact on SEO? The answer is no, having or not having www does not affect your ranking in search engines and SEO, but it does not mean that using www is worthless. It is better to use www for the following reasons:
- More standard: years ago, having www may have indicated more standard, but in any case, it is not paid much attention to nowadays. However, changing the domain is a bit complicated, and old brands still use www in their domain.
- Having a CNAME: many big companies use www in the domain because without it it is technically not possible for them to have a CNAME.
However, choosing whether to use www in the domain or not is completely a personal preference and will not cause you any problems in SEO. Even in redirect, you will not face any problem, for example, if your website has www and someone types the domain name without www in the URL, they will directly enter your website and vice versa. The user does not need to enter www. As a result, there will be no problem to enter your site.
2- Install a WordPress SEO plugin for the website
Normally, WordPress has one of the best infrastructures for SEO, but it is better to use one of the SEO plugins to better understand how your website works from Google’s point of view and to have better control over it.
Yoast has the following features:
- Compile better content with keyword analysis
- Edit meta description
- Automatic generation of XML sitemaps
- Add Schema markup
How do I install Yoast SEO?
To install the Yoast SEO plugin, you must first enter the WordPress dashboard click on the add new option from the plugins section, and search for Yoast SEO in the search box. The plugin that has 5 million installs is the original plugin and you can download it. After downloading, it is time to activate the plugin. Once you activate the plugin, it will be installed on your site and it can be accessed from the column menu in your dashboard, and you can make changes in its settings, which we will discuss further in this section.
3- Create an orderly and user-friendly permalink (permanent link).
By default, WordPress creates irregular and sloppy links for pages. Currently, the structure of the link name in WordPress is such that a date is added after your domain name and then the name of the post.
But Google prefers your URL to include the title of your post or keywords related to your post and also prefers short URLs. Our recommendation is to use the name of the post; In this case, you will have regular links and better SEO for you.
Of course, you should keep this important point in mind if you change the permalink structure after publishing the post, all previous links to your site will be broken, for example, if someone has placed a link from you on their website, that link will be It won’t log into your website and it will break.
To solve this issue, you should use the redirect feature or use interface plugins like Permalink Manager Lite. On the other hand, if you have changed your host, do not forget to redirect the previous URLs to the new links by changing the htaccess file.
4- Have the main keyword
The most fundamental part of SEO is keywords, if you do not choose them carefully, your budget will be wasted. Creating content that does not contain a keyword is only useful for you, and no matter how well you write it, if you do not choose the right keyword, the audience will not be able to find it.
When you’re thinking of writing a blog post, strategize and do keyword research. Always try to identify the keyword your post revolves around. You can easily set your main keyword using Efrone Yoast SEO. For example, in the image below, the keyword “WordPress SEO” has been selected, but the Yoast SEO plugin has warned that the number of repetitions of keywords in the text (Keyphrase density) is not repeated enough.
Normally, the weight of keywords in the text should be 0.5% or higher and it should be used enough in the text so that the connection between the text and that keyword is clear and seems natural.
5- Use the appropriate title tag
It is very important to use the main keyword in the page title or post title. Until a few years ago, even SEO experts believed that placing the main keyword at the beginning of the title would have a better effect on SEO, although today this belief has become weaker, but SEO experts still insist that it is better to place the main keyword in the initial parts of the title. On the other hand, many who use the main keyword at the beginning of the title have reported about 20% higher click-through rates.
You can write the title tag manually in the Yoast SEO plugin, but note that Google only shows 65 characters of your title, and if you write more than this range, the user will not be able to see your entire title tag.
You can do an A/B test to choose a better title tag increase your click-through rate and prove your relevance to the keyword to Google.
6- Meta descriptions lead to higher click rates
Technically, the meta description does not have a direct and independent effect on the site’s ranking, but you should know that the meta description increases the click rate. From two websites, one of which has descriptions and the other does not, the user chooses to open a website that has more descriptions and writing, and if you don’t have meta descriptions, you are wasting your time.
To add meta descriptions, just select Edit Snippet in the bottom section of your WordPress editor and write the desired meta description.
Previously, only 156 characters were allowed in the meta description, Google increased this limit to 320 characters in 2017, but then this limit returned to 150-170 characters, and if you write more than that, it will not be shown on the full results page. If you want to act smarter, you must use your main keyword in the meta description, Google also bolds the main keyword when displaying the description. Don’t forget, since sometimes Google automatically changes the meta description, the exact text you wrote in the description may not be displayed and instead another part of your text will be displayed to the audience.
7- Meta keywords are obsolete
Meta keywords were one of the factors that were used in the past and are no longer applicable today. But in this list, we mention them because many people may still have doubts about their use or not. Keep in mind that powerful search engines like Google and Bing used meta keywords in their ranking algorithm years ago, but this factor is outdated and no longer useful. The only search engine that seems to still use meta keywords is Yahoo. Of course, the Russian search engine Yandex and the Chinese search engine Baidu still use meta keywords.
Our advice is not to spend time on meta keywords, but if for any reason you use search engines like Yandex and Baidu, you can manually add the meta keyword to your site header as follows: <meta name=”Keywords” ” content=“…”/>
8- Use the appropriate heading tag
Google crawlers check HTML header tags (H1, H2, etc.) to determine the relevance of your website content. In general, it is better to have one H1 tag and several H2 and H3 tags for each post or page.
H1 is your most important tag that should contain the main keyword of your post. In other tags, it is better to use side and long keywords. However, don’t try to abuse the tags, don’t forget that the tags are there to make it easier for the reader to read the content.
Most WordPress themes will automatically put the page or post title in the H1 tag if coded correctly. You can set the next tags yourself. In the Classic editor, you can choose the header type from the paragraph menu.
Now, with these HTML tags, Google’s crawlers can read and link your content. In the Block Editor, the same effect is achieved with the block header feature. Of course, HTML tags can always be adjusted manually.
9- Adding Alt text to site images
Alt text, known as the alt tag, is a type of text that is added to website images and tells Google what the subject of the image is, so Google’s crawlers can see the connection between your text and your image.
An alt tag for an image is written as follows: <img src=”image.jpg” alt=” image description” title=” image title”/>
Never forget to add alt tags to images because you will face problems in SEO. If you haven’t added the alt tag to your website images, go back now and SEO all your images. In WordPress, you do not need any coding knowledge to add an alt tag. In the block editor, in the image settings section of the block tab, you can enter the keyword of your image in the alt text box.
10- Adding the image title tag
The image title tag has no direct impact on your website’s ranking and is not tracked by Google’s crawlers. However, using this feature improves the user experience and has a positive effect on your call to action.
Just like the alt tag, you don’t need coding knowledge for the title tag, just click on the photo you want and fill the title field with the desired sentences from the settings section.
11- Use the main keyword in the first paragraph
The first paragraph of every post or page is the most important. It is recommended everywhere that you use your main keyword at the beginning of the first paragraph. The reason is that Google crawlers crawl the content from top to bottom and thus they can find your main keyword faster. On the other hand, the audience who entered your page because of that keyword will get their attention at the beginning of the text, and this issue will even increase your click rate. Yoast SEO plugin also checks this issue for you.
With all these things in mind, you should always try to make your content look natural and reasonable. In other words, don’t include the keyword in the first paragraph just for the sake of SEO, but try to do it naturally.
12- Pay attention to the number of words in each post
Maybe you have heard the saying “Content is king”. That’s right, both Google and the audience love quality content. In addition, long content has always been more successful than short content. Of course, this also completely depends on your business. For example, if you have a news website, short content is more suitable for you.
A few years ago, the canlRank Institute conducted a study during which the factors affecting SEO were investigated, and in this study, it was shown that longer contents receive more backlinks and longer content is more likely to appear on the first and second pages of search engine results. Placed.
In addition, long content helps your SEO a lot over time, so that after a while your content can be referenced in a main keyword and other sub-keywords, and if the quality is good, it can become evergreen content.
13- Keep the URL short
Google likes websites that are structured, organized, and organized. Short and orderly URLs are also included in this point, and in addition, having a short URL helps to increase the click rate. Being able to keep the URL as short as possible is a competitive advantage for you. In normal mode, WordPress creates a URL for you based on the title. Use the following steps to shorten the URL:
- Step 1: Find the permalink settings
- Step 2: Change the Slug of the post
14- Choose the names of the images wisely
One of the things that most website owners do wrong is naming the image. Since image names are important in SEO, try to follow the following naming conventions:
- Always use words related to the text to name the image file before you upload an image to the site. For example, for this article, instead of JPG, it is better to use the name Organic-Seo for the image.
- Always separate words with a hyphen (-) in naming the photo file. For example, if the file name of your image is JPG, Google cannot recognize it and it must be in the form of Organic-Seo. JPG.
- As much as possible, try to use the main keyword in the naming of the image file.
15- Know the difference between Dofollow and Nofollow links
In general, when it comes to WordPress SEO, there are two types of links on the internet:
- Dofollow links
By default, any type of link you create in WordPress is of dofollow type. When Google analyzes your website, it monitors these types of links, which are a source of credibility and, as a result, your better ranking. You may have heard that the more backlinks you have, the more authoritative your site is. The same backlinks that you get from other reputable websites are dofollow links.
- Nofollow links
Nofollow links are links that signal to search engines that crawlers should ignore them. Of course, even if these links are not valid and do not affect your ranking, they still can generate traffic.
16- Have a strategy for internal linking
Internal links are links that take the user from one post or page to another. Internal links are considered one of the most important elements in SEO, and in addition, they increase the amount of time the user spends on your website.
In general, internal links have the following advantages:
- The user can more easily search for the topics he wants on the site and the time on the page increases.
- It helps the website to be more structured and organized and the branching mode of related content is maintained.
- Since internal links are of dofollow type, they help the credibility of the site.
- Our recommendation is to include at least 3 to 5 internal links in each post or page. Of course, depending on the length of the content, this amount can be more.
17- Only use external links with a valid domain
Just like internal links, you need to have a strategy for external links, not just from any website, but from websites with a reputable domain. External links are the links that we give to authoritative websites on our page, and if we do this in a related way, it has a positive effect on SEO and, in addition, provides a good user experience for the visitor.
In addition, when you link to a reputable brand in the form of related content, you are opening the chapter of familiarity with that brand, and even if your content is valuable, you can ask them to republish it with an email. Our recommendation is to have at least two external links with high credibility in each post or page. Some people may not like this method, but the fact is that it has an undeniable effect on keeping the audience on the site.
In the block editor, you can copy the link in the search box at the bottom of the paragraph and activate the open in new tab option.
18- Affiliate links must be no-follow
Many WordPress bloggers and businesses use affiliate links on their websites. Affiliate links or sales cooperation are links that can track sales and, as a result, the commission that is awarded to the publisher. Unfortunately, Google has a problem with the high number of these links on the website, and there have been many websites that have been fined for publishing a lot of affiliate links. That’s why these links should be no-follow to stay away from Google’s crawlers. There are plugins like Pretty Links or ThirstyAffiliates that help you manage affiliate links. With these plugins, you can create neat and short links and be sure that they are no-follows.
For this, you must first install the Pretty Links plugin and then make the following settings from the menu in the WordPress dashboard:
Select the relevant redirect type from redirection, then check the Enable No Follow option so that all your affiliate links are no-followed.
19- Use sitemap
Sitemaps are maps that are placed on the website, and in fact, their job is to help search engines monitor the structure and configuration of the site. It is not necessary to have a sitemap, but it is recommended to have it for better data reporting.
The Yoast SEO plugin automatically creates a sitemap for you. Read the following steps for how:
- Enable XML Sitemap from Settings
To create a sitemap file for your site, you must enter the Yoast SEO plugin through the menu in the dashboard and enter the General submenu. From the features section, the XML Sitemaps option must be enabled.
- Test the sitemap
After you activate the sitemap, be sure to test it to make sure the files are created. To test the sitemap of your website, just type sitemap_index.xml after your domain name.
20- Register the sitemap in Google Search Console
In the previous step, we explained how to create the sitemap file, and now it’s time to enter it into the search console so that we can access more data. (Assuming that you have a Search Console account now.) In Google Search Console, click on sitemaps from the index section select the sitemap file, and select the Submit option.
Now you can see the number of pages and posts of the website and even see which ones are indexed and which ones are not. From now on, Google will automatically monitor your sitemap file once in a while.
21- Register the sitemap in Bing Webmaster Tools
Webmaster Tools The Bing search engine has the same function as the Google search console, so it is recommended to enter your sitemap in this tool.
22- Register the sitemap in Yandex Webmaster Tools
As in the previous two cases, it would be great if you could also enter the sitemap in Yandex search engine webmaster tools. Of course, Yandex is a Russian search engine, and if you have global traffic, it is better to register the sitemap for this search engine.
23- Speed up the page indexing process
Normally, when you publish content on your website, Google determines when to index that page, which can be a few minutes later or even a few days later. However, there is a method that you can use to shorten the page indexing time, which is known as force crawl. This feature tells Google that you want to index the page faster. Of course, this method is done manually, but if competition is important to you, it is worth the effort.
For this, you need to enter the Google Search Console click on URL Inspection from the Overview menu, and enter the URL of the page you want to index quickly.
There you should see a box telling you that the URL you selected is active in Google. Below this box, there is a button called Request Indexing, which you need to click for faster monitoring. On the other hand, Google may not be able to access your site for some reason, and if this happens, you will see an error message instead of the above box. It is good if you try to check this page once in a while because you can fix the site problems faster.
Click on Got it and check back a few hours later to make sure your request for the index has been accepted. In addition, try to regularly check the URL Inspection to find out if there is an error on the page. In this case, you will be relieved that your content is well-indexed.
24- Use Social Signal
Social signals, also known as social signals, are activities that are related to your brand but not on your website. Like the activities that take place in your brand’s social networks such as Twitter, Instagram, LinkedIn, etc. The question that many may have is, does social signal affect site SEO? Unfortunately, there is no clear answer to this question, but some people have experimentally reported the positive impact of social signals like Reddit on SEO, so it’s not bad if you pay half attention to it.
For example, there have been posts on the Reddit social network that have attracted a lot of attention from users, and exactly the next day, for a specific keyword, the same post is on the first page of Google. But usually, these posts fluctuate in ranking very quickly and, for example, fall from the first rank to the middle of the results page in a short period. Unless the author returns to the same specific content and keeps updating it. In total, the number of reposts, and traffic that enters the website through social networks, etc. can have a positive effect on SEO and it is better to take advantage of it.
25- Do keyword research
Keywords are one of the most important factors of a good SEO. Google still has a strong computer algorithm and keywords are an inseparable part of this algorithm.
Many tools can help you in this way, such as KWFinder, SEMrush, Ahrefs, etc. The goal is to find a keyword that has a large search volume, but the competition is not heavy on it. Of course, don’t forget multilingual SEO. As you know, in recent years, there has been very heavy competition in the field of content marketing in English. For example, the image below shows that there are 47,000 monthly searches for the keyword “marketing strategies”, and if you want to enter this game, you must know that you have to beat the big giants. However, try to choose your keywords wisely. A keyword in which the competition is not heavy, but the traffic is as high as possible.