In this article, you will learn how to turn content into multi-purpose content that will have a positive impact on your site’s SEO.

As most SEO professionals have learned, you need to produce quality content to grow organically. The same goes for businesses that are building a strong social media presence or want to create an email newsletter. As people consume more content every day, they are less attracted to simple content that doesn’t give them a new perspective. To overcome this problem, you need to make sure that any of your content is specific to the platform you are publishing it on. However, that doesn’t mean you have to start over. There is a way to take one content idea and turn it into multiple pieces of content that can be distributed across multiple platforms and increase your brand awareness. Writing a blog article every day is time-consuming, especially when you are a home team with limited resources and budget. The biggest challenge in this area is creating a content strategy.

So how do you create tons of great content? You should start with the video. If you have a video on a related topic, it can be separated into several separate pieces of content and distributed in the right channels over some time. Let’s see how this process is done.

Did you know that the average person types 41 words per second, but the average person speaks 150 words per second? This means that speaking is 3.5 times faster than typing. This article has been transcribed. For every article you write, you have to do a lot of research, write a first draft, edit, make changes, and more. This can take you a full working day.

Easier way to do this? Film yourself in Loom or other software, save it, and upload the video file to a video and audio transcription service. There are many tools for this, such as or TranscribeMe, which do this for a low cost.

Of course, even if you rely on text-to-speech, you still need to spend time editing, and some people say that editing a speech-to-text transcription can take more time. There is no “best way” to produce content, but for those who aren’t great writers but can speak well, transcription can be a powerful way to get ahead faster. Once you’ve written your content, how can you make sure people see it? Just like any other content strategy, make sure the planning, production, and execution process is written and followed.

Steps to convert one content into multiple multi-purpose content for SEO

1- Get attention to your topic

Sometimes content creation can be the most challenging part of the process. Depending on the purpose of your content, there are different starting points. For example, if you want to write a blog post for the top of the sales funnel where the goal is to get a lot of organic traffic, start by doing keyword research to find your topic. Why? You need to understand what your audience is searching for and how you can make sure you are in the mix of search results.

If you want to explain about your product or service, it’s best to start by interviewing the chosen subject matter expert to get real details of the product and service and the solutions they bring to your target audience. Why? Keep in mind that what they say is the most important aspect. These points can then be connected to the chosen topic to attract the attention of the target readers.

2- Write an outline for the blog

When you want to structure your blog, record a video similar to how you would write a blog article. In this case, by creating an outline for the essay with the questions you ask yourself, it will be easier to format the transcript and blog post-recording.

3- Choose your distribution strategy

Now that you’re ready to record the video, decide where you want the content to be distributed. How you distribute your content has a huge impact on how you record your video, especially if you want to use the video as the content itself. (on YouTube)

For example, if you are a business consultant, the video you record should be more professional than if you have an e-commerce website for a lifestyle brand. If you know you’re going to split the video into parts, allow time for natural breaks to make editing easier in later stages. By planning ahead of time, you’ll give yourself a better idea of where the content is going and how it’s going to get there.

4- Your time to shine

There are many free video recording software, such as Zoom and Loom. With Zoom, you can record a video of yourself speaking in front of the camera, and you’ll receive the audio file when you’re done.

With Loom, you can use the Google Chrome extension, which allows you to record your speech as a video while sharing your screen. If you have additional content, such as a PowerPoint presentation or a guide, this can be a better tool for you. Regardless of your recording method, you need an audio file that you can transcribe and convert to other content formats at a later stage.

5- Transcribe your video

An average writer transcribes a one-hour video in four hours, but some of the best transcribers can complete the job in less than two hours. To put this into perspective, a one-hour video has an average of 7,800 words, which an average writer can transcribe in three hours and 30 minutes. In addition, you have to add research time, internal linking, and many other factors, so on average every 1000 words of quality blog post takes an hour.

Transcription shortens the length of this process. When you want to transcribe your audio file, you can send your files to transcription tools like Rev or TranscribeMe. When you send them an audio file, you get another audio file usually within a few hours.

6- Change transcription to a blog format

You will receive the transcribed content by email separated by speaker. This makes formatting the transcription post much easier. If you have planned the blog properly before transcribing, this editing process should be easy for you. Copy and paste each section in the area you want in the blog and add photos, keywords, and links as desired.

7- Separate your video into understandable parts

This is where things get interesting. If you want to use the video for your social media posts, cut the video into multiple segments so they can be distributed across different platforms. In addition, video quotes can also be used to create text graphics, text-based social media posts, or articles themselves.

Think about the holes your target audience uses to get information on the Internet:

  • Google
  • LinkedIn
  • Instagram
  • Facebook
  • Twitter
  • YouTube

Each platform requires creating a different experience that includes both native and new content, but that doesn’t mean you have to start from scratch. If you have a 10-minute video, it can turn into a 2,500-word blog post that takes about 10-15 minutes to read. Now you have another resource to share, which can include the right keywords to rank better in the SERPs. Let’s say you end up editing the video into a 5-minute video. From here on, you can:

  • Make a 5-minute video to post on YouTube and blog.
  • Create ten 30-second videos to post across various social media platforms.
  • Publish 20 to 100-word posts on LinkedIn.
  • Publish 30 posts of 50 to 60 words on Twitter.

Additionally, you should consider that we haven’t mentioned other platforms like Reddit and Quora as well as email marketing where you can also distribute content. By starting with a well-rounded video, you can transform your content capabilities from a simple blog article to over 50 pieces of content across social media platforms and search engines. For example, Lewis Howes is famous for using this method.

As you can see below, Howes had an interview on his podcast with Mel Robbins, which has been published on YouTube and podcast platforms, but he took a quote from his interview guest and put it He published on Instagram, Twitter, and LinkedIn. When you create your content calendar, copy & paste the desired sections into an Excel sheet and organize them by date and platform. Make sure they make sense on the intended platform, add an extra line or two if necessary, and work your magic. This will save hours in your planning process.

8- Distribute

Now that you’ve created different models of content, it’s time to make sure they’re getting in front of the right eye. Having a steady stream of relevant content on your website and social media platforms is a vital part of strengthening your brand, building credibility, and presenting yourself as a reliable prospect. As you re-edit old content, you can repeat this process and create another 50-piece content from an already successful article.

Improve organic viewability

Findability is a popular topic in marketing, it is also called organic search visibility. Your brand visibility is the percentage of clicks your website receives compared to the total number of clicks for that specific keyword or group of keywords. You can usually improve your visibility by writing a piece of content that reflects a target keyword and linking to that page, which will improve your ranking for that keyword and its long-tail versions. forgives.

However, as you begin to grow your business, you may rely heavily on branded search traffic. One of the biggest drivers of organic traffic is branded traffic. If you don’t have a reputable brand, getting backlinks naturally is challenging and therefore organic ranking is even more difficult.

One of the biggest drivers of brand awareness is through social media. More than 4.5 billion people use the Internet and 3.8 billion of them use social networks. If you need more people to search for your brand, launch relevant social media campaigns that will do just that.

Additionally, we are seeing more social media platforms such as Pinterest, YouTube, and Twitter appearing as search results and snippets.

Writing content that ranks is still very important; But as Google continues to integrate other social media models into the SERPs, take the time to post on all social media platforms to improve your search visibility and brand visibility.

What about duplicate content?

The definition of duplicate or duplicate content is the same content that is used in multiple URLs and can seriously damage the health of your site. However, from what we’ve had through numerous conversations with marketers in the SEO world, there is no indication that websites are penalized for duplicate content when reposting content on social media is available.

After reading this article, it’s best to say goodbye to wasting time producing one piece of content at a time. The most effective way to create a successful content marketing strategy is to share thought-provoking, data-driven content. Use this process to your advantage to get the best results and increase your visibility.

In this section, we review some final tips for successfully launching a content marketing strategy using this method.

  • Analyze your results continuously and increase the ones that work.
  • Don’t be afraid to try new tactics to find out what your audience is interested in.
  • Analyze the reaction of your audience. They tell you what is good and what is bad!

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