What is a portfolio?

A portfolio is a complete collection of the best work of a graphic designer, UI/UX expert, illustrator, motion graphic designer, 3D designer and anyone working in visual content and visual arts.

As a designer, you need to present a portfolio to enter the job market or apply to universities.

A portfolio basically shows a designer’s skills, work style, professional personality and ideas. A portfolio, like a resume, is one of the most important criteria that employers use to evaluate your individual skills and invite you for an interview.

Importance of portfolio

Suppose you are the designer of an Android application and you want to apply for an ideal job position in the field of application design. To introduce yourself, in addition to introducing yourself, which is fully discussed in the professional resume writing article for entering the job market, you should also introduce the projects you have done in this field to the employer. In this style of work, the employer should be able to understand your design process. In previous projects, measure its result, working style, your UX research, presentation style, etc. completely. These items will not be transferred through the resume and the only way to present them is to use a suitable portfolio.

Portfolio construction

As it was said, if you work in the field of design, architecture and art fields in general, creating a portfolio is one of the most important things that you should do in your recruitment process. It is very common to use software such as Adobe Photoshop and Adobe Illustrator to create a portfolio.

In order to see different ideas in the process of creating a portfolio, I recommend you to search phrases such as samples graphic design portfolio on Google and by viewing the work samples of people who are experts in their field of work and by following the points mentioned in this article completely that said, start designing your portfolio.


It is recommended to use robinmastromarino, activetheory, and locomotive websites to learn about different portfolio design ideas in different design fields.

A portfolio is your graphic identity and is unique like a fingerprint.

Suitable spaces for publishing portfolios

After preparing the portfolio, you should publish it on various platforms, which are usually created for this purpose, and make it available to employers, professors and anyone who wants to get acquainted with the design process and style and diversity of your work.

In the following, I will introduce the best platforms that are used for this purpose:

Use file sharing sites

One of the methods of presenting a portfolio that is common among many designers is to present a portfolio on sites such as Dribbble and Behance. Although these websites are a suitable platform for presenting your portfolio, but if you intend to apply for work or study abroad, these websites are not a suitable option.

Other websites that you can use for this purpose are sites like: carbonmade, Art portfolio, Artstation (suitable for 3D design specialists and digital painters).

Using a personal website

Using a personal website is one of the best ways to present a portfolio. About the importance of a personal website, it is enough that many American universities have required students to submit a portfolio on a personal website in the fields of art.

Note: Setting up a personal website is by no means a difficult or complicated task. You can easily set up your personal website within a few days by purchasing a domain and using a WordPress installation template, or if needed, complete a professional website without any prerequisites by taking comprehensive web design courses. And upload your portfolio in it.

Building a portfolio in ISSUU

One of the best ways to create a portfolio is to present it in PDF format. But not to send in email! But to upload it on sites like ISSUU. By displaying your portfolio online, this site has created a suitable platform for communication between designers and employers and professors.

The main elements of the portfolio


When choosing a color, try to use a suitable color palette according to your work style. If the color of your work is very bright, the elements of your work should have muted and darker colors. The correct use of palettes and different color ranges shows your understanding of colors, your taste and your mastery in presenting a standard portfolio.

Font and grammar

The text you use in your portfolio may be very short, but in any case, minor mistakes in both grammar and spelling can easily put your portfolio and resume in the recycle bin of the employer’s system!

For this reason, using text editor software in English can be a good option to avoid these mistakes. Regarding the font, try not to use more than two different fonts, keep the typography, size, and color contrast of the fonts in mind in different areas and use them appropriately to emphasize or explain an article.


The images in the portfolio show the breadth of your vision and the way you look at different subjects. Although you can talk about your working style and design process with others, your visual style is the most expressive method by which you can present your work to others.

Tips that you should pay attention to when choosing an image:

  • Images should include your best work. (maintaining diversity is mandatory)
  • Your images should be coherent and specialized. Do not use decorative images.

Your images should reflect your design direction, vision, creativity and variety of your work.

Portfolio cover design tips

The portfolio cover is one of the most important parts of the portfolio that may be overlooked for various reasons. Introducing a strong artwork without a brilliant starting point will question the value and strength of your work, so before preparing your portfolio content, be sure to consider the following for your portfolio cover design:

  • Minimal cover design
  • A balanced combination of the content of the works
  • Use of abstract art images

Note: It is mandatory to use the appropriate background, the name of the book, the name of the author of the work in the cover of the portfolio, and except for these items, the rest of the information is extra and it is not recommended to mention it in any way.

How to write the introduction of the portfolio?

To write the introduction of the portfolio, follow these 3 steps in order:

Providing personal information including name and surname and the purpose of presenting the work sample and other information requested from you should be provided in this section.

For example: I am Mohammad Sufi and my portfolio represents all my learnings and experiences in the field of UI design during my 7 years of professional activity.

Presenting the main points of the work sample in a summary form is another matter that you should mention in the introduction. Avoid mentioning all the items in this section and use the table of contents instead.

Explain what makes your portfolio unique from others. This will ensure that your portfolio is memorable and reflects the unique qualities of your work.

How many pages should the portfolio be?

Employers who are looking to attract a good designer (in any field) receive a large number of resumes and portfolios daily, and for them attractiveness, brevity and importance to the main elements are of particular importance.

In order for your portfolio to be in its most concise state, I recommend you to put your best projects at the top and finish it with another attractive portfolio.

Tip: Leave mediocre projects or so-called projects that you are not proud of or have doubts about. Two strong projects are much better and more effective than 10 average projects. Although there is no specific rule for the number of portfolio pages, I advise you to never include all of your work in the portfolio and try to keep it to around 10 pages (this number may be a little more depending on your field of activity and work experience).

  • Golden tips of portfolio design
  • Don’t forget the portfolio cover.
  • Take the introduction seriously.
  • Submit your best portfolio.
  • Use less design exercises.
  • Focus on work results.
  • Recommendations
  • Take colors, fonts, and images very seriously.
  • Standardize your portfolio layout.


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