What colors should the website have? Are there certain principles and rules for choosing colors for a site? How many colors should each website have? How important are colors and color combinations on a website for the user? How important are colors for the beauty and functionality of the website?

In this content and its subsequent parts, we will read a summary of a book about website design. This content is very useful for those who

  • Are they interested in web design?
  • They have just finished training in website design and still don’t have enough experience in it and don’t know where to start designing a website or,
  • They want to design a website by themselves and they didn’t even get training.

So, if for any reason you want to enter the world of website design, the questions that were raised at the beginning are the questions that you want to find answers to; Read this book, Principles of Beautiful Web Design with us. In the first part of this guide, we reviewed a summary of the first chapter of the book. In the first chapter, the definition of the web design process and the design of the overall structure of the pages of a website were discussed. The second chapter is dedicated to choosing colors for the website.

Second part: Choosing the color for the website

This content is about the fascinating and wonderful world of colors. It is not possible to enter a website and not see color in it. Colors play a very important role in website design. It is not possible to present all parts of a site or all its texts to the user with the same color. You must be asking: why not?

Because colors play a role in conveying messages and data to site users. Each color conveys a specific message and feeling to the viewer. Therefore, the choice of colors for the website should be calculated according to the message that the designer wants to convey to the users. In addition to conveying the message, the colors should fit the business, the business purpose of the site, the target audience, and the culture of the site’s users.

The website of a university or government scientific institute cannot have the same color combination as the website of a restaurant. Therefore, the web designer should choose a set of colors for each project considering various factors. The web designer may have accepted a website design project that belongs to a well-known brand. In this case, the project owner tells the brand colors to the designer and asks him to use the same or similar colors.

If the business has not announced a specific color or combination of colors to the web designer, his job is to choose the colors of the website before any other step.

For this, it is necessary, after studying and examining and relying on the psychology of colors, to know some of their characteristics and models for combining colors (which have been proven to be in harmony with each other); He chose 5 or 6 colors for the website color palette.

Psychology of colors

The website designer must know the psychology of colors. Because as mentioned, colors arouse the emotions of users and force them to react and in some cases to take certain actions. For this reason, store websites need to have colors that encourage users to buy and spend more. Social proof is another important part of store websites and colors should be used in its design that attract the attention of users.

In the following, explanations are given about the psychology of three colors.

  • It is said that the red color causes more adrenaline to be released in the blood. It increases blood pressure and metabolism. Darker shades of red, burgundy, and burgundy inspire a sense of euphoria and sometimes indifference to everything and everyone. The red earthy spectrum reminds one of autumn and harvest season.
  • Purple is a color with a historical background. Producing purple color and purple fabric for the clothes of kings and nobles was a very difficult task. So, purple color was not available to all people; It was a special color for clothes and even stamps of royal families and kings. Purple evokes power, wealth, aristocracy, and luxury. The reason for that association is not only historical. In nature, purple is the color of flowers and precious stones. Try to find a purple website. It is very unlikely. Because this color is rarely used in web design. So, if you want to design a very different website, it is not bad to go for the purple spectrum.
  • White is a symbol of purity, light, and perfection. Unfortunately, because white is the default color of paper and screen, we don’t see it and underestimate it. But, today that Dark Mode has its fans, it’s time for you to show the user white in web design. Don’t be afraid of white on a dark background. Try to find creative ways to represent white.

Color combination patterns

Not only seeing one color affects the user but seeing a set of colors next to each other and their combination also has different meanings for him. For this reason, the site designer should use well-known color combination patterns to be sure that the set of colors he has chosen for the site is harmonious and attractive. In choosing the color, one should not forget the attractiveness and beauty and end up with a nasty, disproportionate, and ugly combination.

There are six color combination patterns that designers usually choose from:

  • Monochromatic
  • Analogous colors
  • Complementary colors
  • Split-complementary
  • Triadic colors
  • Tetradic colors


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