SEO has a complex and interesting world. A world whose rules are determined by search engines, especially Google. When someone hears the phrase “SEO rules”, may think that it probably means the rules, principles and requirements that should be followed in SEO. However, this idea is not true.
There are some SEO rules that if not followed, Google will penalize the wrong site. So there are rules and principles in SEO that must be observed. Google also makes these rules. And believe me, he is very serious about enforcing the laws he has made. If it finds a site that ignores them, it drops it (that is, for a period of 3 to 6 months, it does not show that site in the search results).
Some other rules are better followed, but can sometimes be circumvented (unfortunately, both in the virtual world and in the real world, it is possible to circumvent the rules). Accordingly, SEO was divided into three categories: white hat SEO, gray hat SEO and black hat SEO.
White hat SEO is when your site complies with all Google rules. Gray SEO is when some SEO rules are circumvented. And black hat SEO, which is obvious, site SEO by breaking the rules. White SEO takes a long time to achieve results. For this reason, some SEOs use gray and black hat SEO techniques.
One of the most controversial methods in link building and gray hat SEO is backlinking from PBN (Private Blog Network). Some people find this method very dangerous because Google is sensitive to it and punishes the site if it finds out. Others say this method can be used with caution. Which group is right? And why?
This article tries to provide valid and up-to-date answers to the above question and other related questions. The main question cannot be answered without discussing what PBN is and what its advantages and disadvantages are for SEO.
Table of Contents
What is Private Blog Network or PBN Linking?
The principle in backlinks is that other sites (other real people) link to your site. That means you and your site are so good that others will link to it. But it goes without saying that this can be time consuming and difficult. When someone does not trust you, why should they link to you?
What is the shortcut?
Link or buy links to ourselves (of course with the name and address of another person). Needless to say, both of these are wrong with Google (punishable) and costly. One way in which the owner of a site links to another site with the name and address of another site is to create a Private Blog Networks or pbn.
There are people in this world who come and buy expired domains. These domains were once active and reputable websites. These domains are used to build new websites. Now imagine a store owner or SEO expert coming to that site and buying 10 of these domains and creating new ones.
In the content where it puts 10 sites and their blogs, it links to its own store site. Thus, a network of sites has been created, all with the aim of linking to a specific site. This dedicated network for linking is called the PBN network.
What are the benefits of link building with PBN network in seo site?
Why is it that even though using a PBN network is risky and against Google’s guidelines, SEO experts still take risks and leave room for PBN linking in their link building strategy? Because the truth is that the PBL backlink responds and has a positive effect on the site SEO.
PBN linking in the short term will definitely help improve the site’s position in Google and its SEO; In PBN linking, the SEO expert has complete control over the linking process and anchor texts (an advantage that purchased links do not have), ie linking in the PBN network is predictable; Google can not quickly and easily discover the PBN network and PBN backlinks, because there are tricks that make it difficult for Google to use when building a PBN network; PBN linking is fast. How long does a site have to wait and produce good, credible and refined content and gain the trust of others so that maybe someone will come and link to it?
What are the disadvantages of linking with PBN network in SEO?
I’ve never used a PBN for my own website and I don’t recommend using them for your website either
The biggest and most important drawback of PBN network is that:
- Finally, Google will one day find out and grab the main site’s wrist;
- And PBN links are ignored;
- And punishes the main website and no longer shows it to the user in Google search results;
- And it is very unlikely that the wrong website will regain Google trust;
- And in a word, that website and business will be destroyed.
How does Google deal with pbn backlinks?
Any abnormal linking is against Google’s instructions. Therefore, any kind of link that the site and SEO are involved in creating and not other sites and real people, from Google’s point of view is a kind of manipulation in the natural process of getting backlinks from others. Google says:
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site
Google is suspicious of some things. For example, a site that is not very active, is updated slowly and has no serious internal linking done in it, does not work seriously in the eyes of Google and may have been created for other purposes. PBN has everything that makes Google suspicious of itself.
So in the eyes of Google, the PBN network is suspicious and monitors that network until it catches its wrist and punishes it.
What tricks can be used to reduce the risk of backlinks with a pbn network?
With no tricks! Do what Google’s right to do and ask you to do:
The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it
Needless to say, producing original, specific, and useful content is hard work. And apparently it’s easier for some cheats and tricks. If, despite all that I have said, you still insist on doing this trick on Google and being punished, I will tell you the ways that are said to make pbn network detection more difficult (not impossible!) For Google:
- Buy hosts and domains from different suppliers;
- Use different domain extensions;
- Design sites in different formats;
- Do not link to the main site in all content.