Does the content you produce have an expiration date? Or is it always attractive and has its audience?

If you’ve ever been involved in SEO, content marketing, or any internet marketing model, you’ve probably heard the term “evergreen content” and been suggested to use it for your website. But what is green content or evergreen content and why is it important for website SEO? In this article, we’ll teach you what a green article is and how to write one, and we’ll also see why having green posts on your blog is vital to implementing a powerful content marketing strategy.

What is evergreen content?

Evergreen content is SEO content that is relevant and always fresh for readers. Evergreen content is used for content that does not become outdated quickly and retains its meaning and meaning for a long time it does not have an expiration date. But where does the name of this content model come from? Evergreen content is a familiar name even to non-marketers because evergreen trees are commonly used to decorate homes at Christmas. Evergreen trees are a symbol of eternal life because they renew their life through the seasons and just like these trees, the content of evergreens is also permanent and eternal and does not disappear.

Maybe it has occurred to you that all the contents on the Internet are eternal; Articles and blog posts never disappear. When we talk about green content, we mean content that stays relevant and up-to-date even long after it’s been published, and has attracted traffic growth. To further clarify what content is considered green, we can tell you which content models are not green.

Non-green content

  • News articles
  • Numerical statistics and reports that change over time and their dates expire.
  • Seasonal or holiday-specific content
  • Articles focused on current world trends
  • The latest trends in the fashion world

Internet green content has no expiration date and constantly regenerates its value over time. Everything written about this year’s presidential election is not green content because it will be useless in 6 months and all related keywords will be buried in Google’s graveyard and will not be searched anymore.

Common evergreen content models

Here we show you some common green content models so that you can get several ideas for creating green content.

  • Lists
  • Good tricks
  • Training on how to work with products
  • Encyclopaedia-like articles
  • Product reviews
  • Videos

Writing content in these formats does not automatically make your content green, but their structure is very compatible with green content. Videos are very effective when you want to teach how to do something, but if you can’t use videos right now, consider using a series of photos to teach.

Green essay ideas

Some topics never get old! In the list below, we have listed some always attractive ideas for writing articles and green content for you.

  • Love and romantic topics
  • Food
  • Financial matters/saving money
  • Topics about parents
  • Weight Loss
  • Job and profession
  • pet care

Of course, it is important to use topics to create green content that are related to your business. If you sell office products, relevant topics for green content can be “how to organize a desk” or “different models of pens and when to use each model”.

The main problem with using good ideas for green content is that people often feel that the best topics for this task have already been written. In these cases, the key to success is adding a unique angle on a popular topic. You can always go deeper and talk about more details. Look for long-tail keywords that are popular but not very competitive. If you have a private audience, you may face a shortage of your desired content on the Internet compared to more common topics, in which case your green content will be worth many times more.

Examples of evergreen content

  • How to build a house for a pet dog – simple and clear tutorials with attractive photos create unique green content.
  • 10 Ways to Enjoy Bacon – Can you imagine a future where people don’t enjoy bacon? I can not!
  • 10 Tricks to Calm Crying Babies – The parenting population is always there and never diminishing, and those parents with noisy children are always looking for tricks to calm them down, an article As for the top tricks, this will be valuable for years and new parents can use it.

These content models are models that can be considered green content because their topics will remain relevant in the future.

The largest evergreen content producers

The websites shown in the list below are considered to be the biggest green content-producing websites.

  • about.com
  • wikipedia.com
  • answers.com
  • imdb.com
  • ehow.com

The above websites publish a large amount of green content on a wide variety of topics. Wikipedia, for example, is on the first page of results for almost half of all Google searches! However, some of these websites sometimes produce poor quality content to fragment the content and increase their number. Not only is it valuable to visit these websites to see models of green content, but you can also see where these websites are weak in which you can write better and more quality.

Green SEO: combining permanent content with popular keywords

As mentioned, evergreen content is very important for a content marketing strategy on the web. If we combine green content with SEO techniques, its power will increase several times. Try to implement your green content around the keywords you want your site to rank for. Even the oldest and most high-quality green content is worthless if people aren’t searching about it, so keyword research is vital.

Make sure you follow basic SEO techniques such as optimizing for on-page keywords, using text on photos, and adding social sharing buttons. The more search-oriented your green content is, the more it will be seen, shared, and liked, and as a result, will bring you traffic for days, months, and years.

Tips for writing evergreen content

Don’t write for experts – Sometimes you may feel like you need to write a highly specialized and professional article about one of your fields of work but know that doing so can be a big mistake. Experts are usually not looking for help, your audience is mostly newbies and you need to produce content targeted at them.

Avoid technical language – Since most of your content is aimed at newbies, complex and technical language may scare them away, so it’s better to speak in simpler, more understandable language.

Narrow your topics – If you talk about too broad a topic, your content will naturally become longer and therefore may bore your audience. Broad topics usually have shorter keywords and more competition. Writing extensive content is also much more difficult for the author himself. Specific and simple topics such as “how to throw an uppercut” or “how to throw a powerful left hook” can attract the attention of the audience.

Link posts to each other – If you are writing a comprehensive guide on a topic such as “Bike Maintenance Guide”, break this broad topic into smaller, more specialized sections such as “How to Oil Your Bike Brakes” or Split “How to Change Bicycle Wheels” and then link these two articles together. This is great for SEO, and it also allows readers to fill a specific need while showing them other related articles.

Re-purpose your best content – Once you’ve created strong green content, look for ways to pivot and re-purpose it by changing the content format.

Don’t rely entirely on green content

Green content is very valuable in the web world, but that doesn’t mean that all of your SEO content has to be green. Timely topics are equally valuable.

Above, we mentioned how the content about the presidential election cannot be green because it will be completely forgotten after 6 months. But even though this content cannot be green, it is very searched and discussed in its time. Timed content in this case will send a tremendous amount of traffic to your website that will last for several months. The same thing applies to the statistical data that are published today and are heavily researched. Content like this is still valuable and important, but it won’t always be.

7 simple ways to get more traffic from evergreen content

Evergreen content is one of the pillars of good SEO. A post or guide that targets a high-volume keyword, includes tips that stay relevant over time and includes photos that can drive more traffic to your site year after year. This is a gift that keeps repeating!

However, even the most evergreen content has an age and there will come a time when they will slowly reach their expiration date. With this in mind, we want to show you how to freshen up your content to keep your SEO strong and in the favor of Google and the eyes of your audience.

We discuss some simple tricks and tactics to help your evergreen content drive more free traffic, including:

Targeting new topics

Adding newer and more information

Update links

Changing titles and…

Why Refresh Evergreen Content?

The obvious reason behind refreshing content is that you should be refreshing anything that’s expired or sitting still for a long time anyway, but there are more reasons for SEO and evergreen content. First of all, it doesn’t make sense to write a whole new article based on the same keyword. Because these two posts then start to compete with each other and affect each other’s SEO.

Second, if the piece of content we’re looking for is truly evergreen, it has accumulated quality traffic and backlinks over time. It is better to build on what you have already achieved than to start something new from scratch. The last thing is that Google prefers accurate and fresh content. This isn’t new, it’s been around since Google’s “fresh” update in 2011.

7 ways to refresh and re-optimize content for better SEO

There are many elements in an evergreen post or guide that can be improved to help make your content more productive. In this section, you can see 7 of them that you can try.

1- Review your keywords

Keyword targeting is the act of gathering a piece of content around a specific word or phrase, which is basically what your ideal customers are looking for when searching for your products and services. This allows your business to be in front of their eyes when they want to learn, interact, and buy.

If your content contains valuable information but isn’t targeted for a specific word or phrase, do your keyword research and find a keyword you can target. Several keyword research tools can help you identify popular and relevant topics. Once you’ve identified your target keyword, include it in the title, subheading, and photo tags of your post to show Google what you’re trying to rank for. If you already have targeted keywords, there are still adjustments you can make when refreshing your content, such as:

Targeting related topics

Search for the keyword your content is currently targeting and see if there are any related or new topics that you want to add to your content. The results of the “People Also Ask” section can also help you with new segments and related topics to cover.

  • Location targeting

Another way to target new topics is to associate content with a location. For example, if you’re an event planner and you’ve published a post about choosing an event venue, you might want to add a new section to your content that lists popular venues in a specific area.

  • Be more precise

The third way to strengthen the targeting of your content is to target the same keyword with different formats. For example, if you’re an accountant and you’ve published a post about general tax tips, you can add sections that vertically and sequentially target different topics relevant to your clients in horizontal columns, such as “ Tax Tips for Realtors”, “Tax Tips for Lawyers”, “Tax Tips for Citizens” and the like.

  • Shift the focus to the trend

Another way to target is to create a new section in your post that talks about current trends in the world. This idea is certainly implemented based on current events. A lot has changed over the past year due to the coronavirus pandemic, and consumer needs are changing, so your content is likely to get more traffic if it’s focused on new priorities.

2- Add (or delete) information

If your content is already well-focused and you don’t want to transfer targeting, you can always go for information placed in the body of the post. Fortunately, information is abundant in today’s digital and connected world. 2.5 quintillion bytes of data are created every day. Let’s go over some ways to improve your content information.

  • Check the sources again

For posts about tools and resources, double-check any resources you mentioned. Some platforms go out of business, change their name, or get killed by their competitors. Do your research and see if you can remove the old source from your list and replace it with a new one.

  • Add new strategies

For posts about tricks and strategies, see if you can add a new strategy or two. Technology is constantly evolving (both physical and digital) and your offerings may change. For example, if you have a business about roofing and you have a post about the tools needed to repair the roof, it is better to add new materials or new methods that you know.

  • Provide statistics

For almost any type of post, you can always use statistics to support the information you’re presenting. New studies are presented every moment and linking to sites that have a lot of credibility can have many advantages for your site.

  • Include customer quotes

You can also post testimonials, customer testimonials, or reviews. If you are a meeting planner and have written about the best venues in a particular area, include quotes (with their permission) from your clients who have used these venues.

  • Add real results

An even better way than supporting quotes is supporting data. Talking about how using clean energy has helped one of your customers save on their electricity bills will do the trick.

  • Provide practical items

The last point to improve the content is to be operational. If your content talks about the benefits of a particular approach strategy, talk about starting that approach. If you have compiled a collection of products, include links to find these products.

Let’s look at two more things about refreshing your content information:

  • If you notice that a particular piece of content is falling in rank, look at the top pieces and see what they’re talking about to make sure you’re covering the right concept.
  • For introductory or data posts, it’s best to keep the content as it is as historical records. If you have new updates and introductions, you can publish them as new posts and then link to previous introductions to have a comprehensive story.

3- Check your image elements

Image marketing is a big factor in differentiating you from your competitors. So let’s take a look at the methods of updating content in the field of visual elements.

  • Add a photo

First of all, if your content doesn’t include photos, add photos! This is one of the best ways to revive old content. In addition to having a photo, it might be better to think about adding a video or infographic to make the post or part of it more comprehensive. You can then update your headline to add an infographic or explainer video to make your content stand out.

  • Look for crashes

The next step for you is to see if the photos you have are optimized or not. Are they displayed in the right shape and size? Content management systems are upgraded to better versions and sometimes photos get lost in the process. Large photos can slow down page loading and hurt your ranking. There’s also no better way to spoil a piece of content than with spoiler images displayed as an icon.

Also, if you rushed a post or published it before you knew what keywords to include in the file name or alt tags, now is a good time to go back and correct that mistake.

  • Update the screenshots

Updating screenshots is especially important for posts that are guides for working with online software or platforms because their user interfaces are constantly changing. When a consumer wants to know how to do something, images are usually the first thing they look for, and if they notice your screenshots are outdated, they’ll leave the post and look for a post that has photos that match what they want.

Of course, you can’t do this for all posts. For example, WordStream has several guides on Google Ads, Facebook Ads, Instagram, etc., which are all platforms that are constantly changing. In this case, they prioritized updating the photos of their best content in terms of performance.

  • Replace stock photos

Another way to update photos is to replace stock photos with real photos. It doesn’t matter if you’re a party planner, a babysitter, or a stair fitter, start taking photos of the actual work you do, before and after photos, and happy customers and include them in your content.

If you don’t have real photos available, try a hashtag search on social media. You can find new pictures related to almost anything on these platforms. Another idea is to use screenshots of your training videos. While video is the preferred content type by users, there are still queries and topics that users want to quickly scroll through and know what to do. Check out some more tips on creating better content marketing photos.

  • Add videos and infographics (or screenshots of them)
  • Size, File Name, Alt Tags
  • Updating screenshots of old user interfaces
  • Replace stock photos with real photos
  • Prioritizing the replacement of photos for the best content in terms of performance

4- Vary your format

The best content model for SEO is long-form content. (1200 words and more) Having content with the right number of words gives you more opportunities to show Google that your article contains the answers to the questions that users have when searching for your desired keyword. However, Google is not only interested in how much information you provide. But Google also sees how long users stay on your page.

Readers usually like to quickly skim the page to decide if it’s worth sticking around, and they can’t do that quickly if your article is just consecutive paragraphs of text. If your post isn’t getting a lot of traffic or engagement, go back and separate the content into separate sections with clear headings. Also, enhance each section with bulleted lists, bulleted lists, key points, and examples to illustrate your point. Not only does this tell your reader they’re in the right place, but it also prolongs their engagement. In addition, this formatting model increases the chances that your content will be converted into a snippet or other results on the Google search results page.

Simply adding a main point element to each section that contains a short version or summary of the information presented in the paragraph can help you in this section.

Once you’ve updated your content, be sure to share it on social media and in your email newsletter to get more traffic.

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