Motion design has been called one of the leading trends this year. Moving elements have become the main part of powerful and attractive design by providing innovative and new solutions.
An animated logo is a popular marketing and brand identity asset. Motion designers turn static logos into something new and unique. Today, many brands have turned to sharing animated versions of their logos. But why do companies invest in animated logos? Let’s find out how an animated logo can benefit a brand and where it can be used.
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What is an animated logo?
A logo is the heart of a brand’s identity. It shows the personality of a company or a product. On the other hand, the foundation of the marketing strategy is to create an effective brand image. Now, if the graphic designers do their job correctly, the logo will have a significant impact in the meantime.
The era of print-focused and static graphic design is over and in the meantime, modern technology has created great opportunities. For this reason, design experts decided to add some movement to the world of logo design to breathe new life into it.
Animated Logo is a version of a brand’s logo that includes movement and animation. It can be achieved through various techniques such as 2D or 3D animation, motion graphics, or even simple transitions.
The level of animation in logo design may vary from simple movements to the full presentation of a short video. The officials of a company and its designers have a role in choosing the type of animation and its duration. Business objectives as well as the type of personality that the business wants to show to customers are factors that will affect their decision.
Today, there are many free and simple tools available for creating motion graphics. However, if a brand needs a complex and professional video, getting the help of motion design experts will give better results.
Why does a brand need an animated logo?
Animated Logo quickly became popular among businesses and many big and small companies contacted designers for this type of project. But what was the reason?
An animated logo is a modern and dynamic way to present a brand. This type of logo can show the personality of the company and convey a special message to attract customers. In addition, it is a good way to stand out from the competition. Because an Animated Logo shows off the originality of that business. In the following, we have mentioned in detail the advantages of moving logos for brands and branding startups.
1. Create a unique image
It is no secret that many businesses have similar logos and sometimes these brands are even competitors. This may not happen on purpose. Rather, it is only because brands have to apply some identifying elements in a logo to represent their services.
To make a logo unique, designers take the help of animated logos. The original logo graphics along with various visual effects create a unique way to understand the logo.
2. Increase brand awareness
Many experts say that dynamic images, as well as video content, are better understood than static graphics. This means that they are easy to remember and attract people’s attention better. For example, some animations can last up to 10 seconds, which increases the chance of being remembered compared to a glance at static images.
3. Pleasant first impression
The first impression has a great influence on how people see a product. It only takes a few seconds to decide whether we like something or not. Since a logo is the first representative of a brand, it should make a good first impression on potential customers. Animated logos are a great way to surprise people and increase the chances of brand recall. On the other hand, a positive first impression helps a lot to attract users.
4. Arousing emotions
People love fresh and unusual ideas, and an animated logo is a great way to surprise them. An Animated Logo is a trigger for excitement and joy. If the logo can create positive feelings, there is a high chance that the target audience will remember that brand.
5. Better storytelling
The animated logo becomes part of the storytelling process in digital marketing and brand content production. An animated logo will provide a more accurate description of the nature of a business than a static logo. This type of logo will act as a short video that tells a unique story of a product or a company. Video content easily connects with viewers emotionally. In addition, the audience likes to share the videos on the web and more people can see the business logo.
6. Professional branding
Customers may not be marketing experts, but they welcome innovation. Many famous companies, including Google, proudly share animated versions of their logos with the whole world. By doing this, these brands show that they are keeping up with the latest innovations, which makes them appear more professional in the eyes of users/customers.
Where to use Animated Logo
Animated logos can be used on a variety of platforms, including websites, social media, videos, presentations, and advertisements. They are also used during product launches, events, and other promotional activities. Animated logos help brands stand out from their competitors and strengthen their brand identity.
In the following, we have discussed more about the use of animated logos.
1. Social Networks
Today, social networks are one of the main platforms for promoting products. People spend a lot of time surfing the internet and communicating on social networks such as LinkedIn, Instagram, Twitter, and Pinterest. On the other hand, video content is an effective marketing tool that is easily shared and can be quickly found among other content.
Also, animated logos can be converted to GIFs and used in social media posts. So why not use Animated Logo in these media?
2. Company website
A business website acts like a CV. An animated logo improves the site’s image and also positively affects its SEO (search engine optimization). By viewing this type of logo, visitors spend more time on a page. By doing this, the time on a page index increases, which has a great impact on the ranking of the website in the search results.
Branded businesses often need to deliver different presentations, such as a product launch event or a business meeting. By placing the animated logo in the slides, you can inject the element of originality and creativity into the presentations.
4. Promotional videos
Earlier we mentioned the effect of an Animated Logo on the mind of the target audience. In addition to attracting the audience and establishing the brand in their minds, animated logos are used to convey important information about the brand, such as its mission statement or core values. It is obvious that in this case, the viewers understand and communicate with the brand better.
How to use an animated logo
As we can see, an animated logo is often used as an effective advertising tool for businesses and startups. Now for the good ending and to increase the effect of the Animated Logo, remember the following factors:
- Before creating a logo animation, analyze the company’s business goals and think about the personality a brand should represent.
- Research your target audience. Logo animation should be based on user preferences.
- Try to surprise users with your animation.
- Keep it short. Try not to make a complex movie out of the logo. We recommend keeping it under 10 seconds.
- Finally, to create a professional logo motion, trust people who have completed the motion design training course and know all its principles.