Your website can be a good way to guide your audience, inform the community, and also earn money. This process does not happen automatically and visitors will become customers by following the tips and using a series of specific strategies. In fact, without observing tested elements and rules, not using effective CTAs, etc., your site will be practically useless. Fortunately, the solutions that we will discuss in the following can be considered a good guide to solving the problems of your site or to getting ideas for its design. So, without delay, let’s go to these important points:
Table of Contents
1) Optimize your landing pages with A/B testing
Testing ideas is one of the important tasks that lead to the design of an effective site
Testing design ideas gives you a powerful starting point, but without following proper scientific methods, you’ll never know which one of yours is superior to another.
Almost all the elements, forms, etc. that you want to use in your website design can be evaluated and checked.
But the following are more important in designing a website:
- Calls to action (CTA)
- page layouts
2) Evaluate the placement of the CTA button
Placing the call button at the top or bottom of the page, on the sidebars, or designing it to float (to move with the user’s scrolling on the page) can have a significant impact on increasing or decreasing your conversion rate.
3) Try a copy of the CTA
The phrase you choose as a CTA is as important as its placement.
According to Adam Thompson:
A visitor who studies a topic on your site is ready to take the next step! Now you have to predict what the user wants according to the content you have created.
Writing a clever phrase and designing it in a way that grabs the audience’s attention is one of the great ways to increase your conversion rate.
4) Designing forms on the site
If you use forms to receive audience information, provide free services, or for sales, try to ask users for 5-10 important things.
Requesting a lot of information is not only not suitable according to the conducted tests but also undermines the audience’s trust in you.
Note: Receiving name, email, phone number, etc. is one of the most necessary parts to complete your database. This will facilitate the digital marketer’s work in the next steps.
5) Test the pages
If you intend to direct site visitors to a specific page, evaluate all the elements that are going to be used on that page through A/B testing, to use the best and most optimal model.
Tip: Do this only once so that you don’t get obsessed with the design and also focus on the valuable content and images.
Also, use the heat map to check which of the pages of your site the audience is most interested in.
Note: For this purpose, you can use Google Analytics and A/B software such as Google Content Experiments. An important point about A/B testing: consider only one element as a variable when testing; For example, the color of the CTA button so that you can get the most accurate conclusion from it.
6) Convert blog readers into customers!
If you have a significant amount of visitors, you should appreciate this blessing and encourage them to use your services with smart advertising. This will easily increase your ROI index. You can read this article to know how to advertise smartly and get to know advertising campaigns. Fortunately, there are many ways to direct visitors to the marketing and sales funnel, you just need to choose the best model for your business.
Using smart pops, offering suitable offers to the user according to the page he is on, offering special discounts in the sidebar, etc. are all kinds of things that you can use to increase your conversion rate.
Just remember to A/B test them before implementing them!
7) A professional solution to attract the audience
If you use different methods to drive readers to your landing pages, be sure to label them separately to find out which ones worked best.
Google’s Campaign URL Builder is perfect for this.
8) Be sure to ask users for their opinions
Research has shown that the opinions expressed by others about an article under it will have a tremendous impact on the rest of the users. Mark Whitney says about this:
No one wants to spend their hard-earned money on a product that isn’t worth it. When a user is on your sales page, they’re on their toes and ready to jump. A positive review (even on a product that may not be worth it) will make him jump, and on the contrary, a negative comment may keep him away from your site and brand forever.
Note: If one of the customers praises your product, do not magnify it, but use it effectively. However, if there is negative feedback about your activity. You should use it as a springboard. Fortunately, you have someone to point out your mistakes!
9) Provide your content to your audience for free
You can write valuable and comprehensive content and send it to him instead of getting his email and contact number. In addition to being inexpensive and very simple, this work can create a very good feeling for the audience. At the same time, don’t forget that you will make your database more complete with this work, and this means that you have a smoother and safer path ahead of you for marketing.
Design, test, analyze, and repeat!
In the end, your only way to turn your website into a sales funnel is continuous testing and analysis, this practice and repetition must be smart, for this reason, it is recommended that you try these methods preferably in two landings in an A/B manner. Run a test and if for any reason this is difficult for you, I recommend you to implement these methods one by one and measure their effect with appropriate tools in different time frames and according to the statistics, on it invest parts.