At the end of 2011, about 245 million people (80% of the population) in the United States were online, and about 10% of all website access was through mobile devices. In the interconnected world of the Internet, having a great website is more important than ever.
Why should you have a first-class website? Let’s take a look at the top 10 reasons for this question.
Table of Contents
1. Create a presence
In today’s world, more people are looking for services and products online than ever before. People’s habits are changing. People move to a new area and often rely only on the internet to research the new area and know who to turn to for what. Many people are researching and finding their homes and jobs through the internet. Most people expect every professional business to have a website. With a well-designed website, your small business becomes a real player online and offline.
Add your web address to your stationary, business cards, and other promotions so visitors know exactly where to go for answers to their questions and where to refer their friends for great service. The more people know about you and your company, the better your chances of attracting new customers.
2. More ads for less money
With a website you can have full color ad pages displayed 24 hours a day, 7 days a week! You can present yourself and your services to your customers by using many descriptive pages, images, interactive elements, etc., and this will make people trust you and in turn make them buy more of your products and services. .
3. Enhance your current advertising campaign
Include your web address in your current ad campaign. People come to your site for more information. Gathering more information is often the first answer to a good advertising campaign. With the site address mentioned in your ad, you will reach people who can receive that information and your services. Recouping your advertising costs can be another important reason to add a website to your marketing toolkit.
4. Save online by answering frequently asked questions online
Are you spending time answering the same types of questions for each of your customers? Well, maybe this process will never stop, but we can have hope! By having a website, you can post the answers to these frequently asked questions online and direct your customers to visit these pages. You can even email them through the links on these pages. Your customers will appreciate the knowledge you provide, and it won’t take much extra time to send an email or recommend reading your FAQ page.
5. Educate your customers
The first step in any type of sales is to familiarize the customer with what you are selling. Today, more people are looking for the Internet to get the necessary information to make a purchase decision.
Tell your potential customers what you love about special services. By the time they call you to inquire about your services, half of your sale has already been made. You’ve already created a sense of need for your product in the customer, and you even save time and money, because the people who call are interested, not just those who call to collect information.
“Your website can be a good way to guide your audience, inform the community and also earn money. This process definitely does not happen automatically and visitors will become customers by following the tips and using a series of specific strategies.”
6. Get a referral
Referrals are one of the best ways for small businesses to get new customers. On your website, you can add a “refer a friend” link where your current customers (or just visitors) can send a link to your site to a friend who might be interested in your services. By doing this, the number of visits to your site will increase and it will be easy for people to refer to you.
7. Create a new customer base
Have you ever noticed that many people who use the Internet do it the traditional way (newspapers, yellow pages, etc.) instead of the old school?
With a website you will be able to reach a whole new segment of potential customers who may have missed your current advertising campaign. A good and informative website can attract a lot of people, people who have never even heard of you before.
8. Receive email
With the website, you also get email addresses that will work for your business. There will be a link on your site where people can email you for more information. It is a fast and effective form of communication that allows you to communicate with potential customers very efficiently. Time is like money for a small business. Email will save on both.
9. Build a relationship with your customer
Usually, people prefer to do business with people they “know”. On your site, you give people a chance to get to know your business (and maybe yourself) and feel more comfortable with you. Once that’s established, they’ll likely want to compare a similar company to yours that they know nothing about, so customer familiarity gives you an edge over the comparison.
A picture or profile of you or your colleagues will make you a more real customer and have a better chance for a customer to contact you and communicate with you. Upload educational videos to your site and be active on social networks. By doing this, you take the concept of customer relationship to a whole new level.
10. Collect contact information
A traditional print newsletter can be an expensive and time-consuming advertising effort. With printing, postage and time spent, costs can add up quickly. By having a website, you can get people who want to receive your newsletter to send you their email address. Then you can automatically send your newsletter to everyone in your database! You don’t need to pay for printing or postage to print these newspapers. Constant communication with the client is a proven tactic that directly leads to more inquiries and more sales.