Advertising or marketing means communicating with the audience at the right place and time; This means that you need to connect with your audience in the place where they spend most of their time.

Introduction of digital marketing jobs

One of the consequences of the rapid growth of Internet use is the increase in people’s trust in online shopping.

Increasing people’s trust in online shopping and increasing their presence on the Internet has caused the marketers’ playing field to change from offline to online.

Marketing means communicating with the audience at the right place and time; This means that you need to connect with your audience in the place where they spend most of their time. Since people spend most of their time on the Internet, the importance of business presence in the online space has doubled. This importance has caused the digital marketing work areas to be paid more attention than before.

By reading this article, in addition to the field of digital marketing, you will get to know the jobs, prerequisites, and skills required for each job title. You can also become an expert in these fields by participating in online digital marketing courses.

Digital Marketing

Digital marketing includes all marketing activities that use the Internet platform. Businesses use digital channels such as search engines, social networks, email, other websites, etc. as a lever to reach their current and potential customers.

With the help of digital marketing, compared to traditional marketing methods, businesses can reach a large number of audiences and target potential customers who are more willing to buy or use their services. In addition, digital marketing methods will be more cost-effective than traditional methods, and they will also provide the possibility to measure the success and effectiveness of advertisements daily.

Entering the field of digital marketing and using its methods has benefits for businesses, some of which are mentioned below.

Four main advantages of digital marketing

1. The possibility of targeting potential service customers

When advertising is done through television, magazines, or billboards, it is possible to know in a limited way what audience the advertisement is shown to and there is no control over it. For example, according to the demographic information of the neighborhood where the ad is made, it is possible to understand which people the ad is likely to be shown to; But this action is like a shot in the dark!

In digital marketing, businesses can know their audience completely; In addition to targeting specific audiences and sending them a personalized message that increases the likelihood of converting them into customers.

For example, you can use some advertising features in social networks and show the advertisement to the audience according to variables such as age, place of residence, interest, network of acquaintances, and even their behavior on the Internet. PPC advertising or SEO strategies can also be used to show the service to people who are more interested and have searched for it with a related keyword.

Finally, we can conclude that digital marketing allows you to do the necessary research to know the audience, based on which you can review your marketing strategies and ensure that you will reach potential customers.

Most importantly, digital marketing makes it possible to create groupings among target audiences; This is very useful and helpful when you have several products and services to offer.

2. Cost-effectiveness

Digital marketing makes it possible to review advertising campaigns daily and reduce the cost of those that do not have a good return on investment (ROI). In the case of traditional (offline) methods, it doesn’t matter how your advertising billboard performs, you have to pay for it in full anyway, whether it has a conversion rate for you or not.

In addition, in digital marketing, you will have complete control over your spending. Instead of spending on click campaigns, you might prefer to spend on software that helps you create high-converting content on Instagram.

A digital marketing strategy allows you to make changes at the right time and ensure that your money is never wasted.

For example, if you operate in a small company with a limited budget, you can invest in social networks, blogs, and SEO; Three strategies that will bring a high return on investment with a low cost.

3. Overtaking competitors

If you have a small business, it will probably be very difficult for you to compete with the top competitors in your industry; Many of them may spend millions of Rials on TV ads or even international advertising campaigns. Fortunately, through digital marketing strategies, you will have many opportunities to overtake your competitors.

For example, you might identify several long-tail keywords that are suitable for your service and produce a significant amount of quality content based on that and get better search engine rankings for those keywords; Search engines don’t care about the size of the business, they care about which content is the best response to the customer’s needs.

Additionally, social media allows you to reach new audiences through influencer marketing. Most people may not follow well-known businesses and famous brands, but they follow one or more influencers, who by the way often publish content about the products or services they have used and are satisfied with.

4. Having the ability to measure

Digital marketing will provide a view of all the important metrics related to your activity from zero to one hundred, these metrics include the number of views, subscriptions, visits, clicks and time spent on the page, the amount of interaction, etc.

This is one of the most important advantages of digital marketing. Perhaps traditional marketing methods are very suitable for purposes other than those mentioned, but their biggest weakness is the inability to measure properly.

In digital marketing, marketers will be able to see the definite results of their actions in real-time. They can accurately calculate the ROI of all their marketing activities.

Introducing digital marketing job opportunities

In general, digital marketing is a collective effort; It means that professionals who are active in different fields share their knowledge and skills to achieve business goals. However, the scope of each of these activities, knowledge, and skills should be specified.

In the following, 13 digital marketing job titles are discussed, which can be adjusted according to the needs of businesses.

1. Digital marketing manager/expert

The digital marketing manager must be fully familiar with the available marketing strategies and tools and can direct advertising campaigns from the beginning to the end of the project according to the allocated budget. In addition, he must have a high team spirit and consult and guide the marketing team, sellers, and other experts in this way.

Description of main duties

  • Planning and implementation of advertising campaigns
  • Management of various online marketing methods
  • Planning for search engine optimization and marketing (SEO)
  • Developing a program for email marketing
  • Planning the publication of content in social networks and how to be present in it
  • Measuring and measuring the performance of digital marketing campaigns and preparing relevant reports
  • Analyzing reports and optimizing performance and resource consumption
  • Identifying market trends and providing creative thinking and strategies for growth and development
  • Examining the conversion rate and developing its optimization plan

Required knowledge and skills

  • Bachelor’s or Master’s degree in Marketing or related field
  • Having work experience in the field of digital marketing
  • The power of analysis, point measurement, and attention to details
  • Knowledge of various digital marketing tools including SEO, Google ads, click ads, content marketing, etc.
  • Ability to manage projects and schedule tasks
  • Ability to solve problems and think creatively
  • Having a high team spirit

The digital marketing expert also has the same job description and skills as the digital marketing manager; The only difference is that the expert is more involved in executive tasks and the manager in decision-making and planning.

For example, the digital marketing manager formulates a plan to implement an advertising campaign, and the digital marketing expert launches that campaign, performs relevant optimizations to achieve the best conversion rate, and finally prepares reports for the manager to review. provides to him. The manager analyzes the reports and decides to proceed according to the existing conditions.

2. “SEO” search engine optimization specialist

Search engine optimization is a new concept and a completely new field of work. However, in this short period, it has great importance and value in businesses and has a strong role in their continuity and success. Therefore, this job position is considered one of the most demanding jobs in which every company and organization seeks to attract experts.

The more competitive the space for employment, the greater the need to have a higher level of skill.

Now let’s see what kind of person is called an SEO expert.

Who is an SEO expert?

An SEO specialist, also known as SEO, is a person who helps to optimize the site for the search engine and improve the user experience to increase the rank and ranking of the site in search engines such as Google, Bing, Yahoo, etc.

In other words, the SEO specialist tries to rank on page 1 of Google search results (SERP) by using SEO techniques and methods to increase site traffic from search engines.

Description of main duties:

  • Mastery of internal, external, and technical SEO techniques
  • Reviewing and analyzing site users and improving the user experience
  • Optimizing website pages
  • Search and find the right keywords that lead to more traffic
  • Examining the performance of competitors and providing a solution to compete and gain a higher position
  • Improvement and correction of title tag and heading tags
  • Internal and external linking
  • Backlink management and reporting
  • Preparing reports and statistics about the site’s status

Depending on the business policies, writing and producing content may also be one of the tasks of SEO; As a result, it is necessary for the SEO expert to have a good command of the language and writing rules and to have the ability to write SEO content.

Required knowledge and skills:

  • Mastery of search engine algorithms
  • Mastery of internal and external SEO technical topics
  • Mastery of Google Search Console
  • Mastery of keyword research methods
  • Mastery of SEO tools such as Ahrefs, MOZ, and…
  • Experience in marketing, content production, and SEO
  • Creative and strategic thinking
  • Ability to diagnose and solve problems
  • Having high writing skills
  • Ability to work as a team and individually
  • Familiarity with Google Analytics and its reports, relative familiarity with CSS and HTML
  • High analytical and time management skills
  • Familiarity with user experience (UX)

3. “CRO” conversion rate optimization specialist

The CRO expert is responsible for optimizing the conversion rate by analyzing the customer journey and the sales funnel.

Conversion rate optimization generally refers to the process of increasing the percentage of site visitors who take a desired business action. This action includes registering an email address, joining the site, or filling out a form and giving personal information.

In this process, the CRO expert tests the effectiveness of various elements and methods to finally reach the best path to convert the audience into a customer according to the business.

This optimization is very important because it increases the efficiency of marketing activities.

Main features description:

  • Identify and manage key conversion points in the sales funnel
  • Managing and optimizing landing pages, website CTAs, and lead-generation forms
  • Conduct A/B testing regularly and evaluate the performance of CTAs
  • Collaborate with blog, email, and social media experts to optimize conversion rates
  • Increasing the conversion rate and creating qualified leads for “MQL” marketing
  • Improving the conversion rate of leads to customers
  • Increasing the efficiency of the sales funnel

Required knowledge and skills:

  • Familiarity and mastery of marketing concepts such as sales funnel, customer journey, etc.
  • Familiarity and mastery of site analysis tools
  • Familiar with A/B test concepts and inbound marketing methods
  • Ability to analyze data
  • Familiarity with Google Ads, Google Data Studio, and user experience
  • Ability to analyze advertising campaigns
  • Familiar with copywriting concepts

4. Content Strategist/CS

Content strategy in simple language means planning for production, distribution (reaching the audience), and management of functional content.

In general, the content strategist is in contact with four teams consisting of the business manager, the marketing team, the SEO expert, and the content manager, and receives tips from each and finally compiles a content strategy document.

Description of main duties:

  • Determining the three goals of content marketing by business goals with the help of the content manager
  • Elaboration of the content strategy document with the help of the content manager
  • Monitoring, reviewing, and analysis of competitors’ content programs (benchmark)
  • Planning content campaigns

Required knowledge and skills:

  • Mastery of strategic management topics
  • Mastering the principles and concepts of marketing, advertising, and branding
  • Mastering the content marketing process
  • Mastery in writing and editing language
  • Mastering the brand identity of the employer and the industry
  • The ability to identify the problem and set communication goals based on it
  • Having the power of creativity and ideation in determining content topics and formats
  • Familiarity with offline and online publishing and content management methods and tools (media literacy)

5. Campaign manager or advertising campaign manager

In a general definition, it can be said that people who manage, plan, and evaluate different advertising campaigns are called campaign managers. Campaign management is the process of planning, implementing, tracking, and evaluating a specific marketing and advertising program.


In addition to managing and planning the campaign, the campaign manager must supervise its proper and regular implementation and analyze reports related to the campaign.

Description of main duties:

  • Setting up and compiling the “Action Plan” for the exact implementation of the campaign
  • Defining the budget for campaigns and providing detailed reporting of its spending
  • Setting up a report on campaign results and analyzing and evaluating them based on the key performance indicators defined by “KPI”
  • Collecting and categorizing data from customers and advertising agencies
  • Analysis of all marketing channels (ATL, BTL and TTL)

Required knowledge and skills:

  • Mastery of digital marketing and various digital campaigns
  • Mastery of online tools to evaluate the performance of campaigns such as Google Analytics, Google Tag Manager, A/B test, etc.
  • Mastery of Google advertising tools
  • Familiarity with various click advertising platforms
  • Having strong communication and public relations skills
  • Having a team spirit
  • High analysis power
  • Creative, creative and strategic thinker
  • Familiar with market research and review of competitors and customers

6. Email/EMS marketing specialist

Email marketing is one of the oldest methods of marketing and advertising online. It may seem that email marketing is used less today than in the past, but this has not reduced its effectiveness and importance.

Using skills such as content marketing and copywriting and tools such as MailChimp, an email marketing specialist can create a productive inbound channel to attract audiences.

Of course, the work of an email marketing expert does not end only with sending emails, but he designs and implements practical strategies to introduce and increase brand awareness, create loyal customers, and interact with them.

An email marketing expert is interested in communicating, engaging, engaging, and retaining customers.

Description of main duties:

  • Preparing and compiling email marketing strategies
  • Design and implementation of email advertising campaigns
  • Reviewing and optimizing the email bank
  • Analyzing and improving the open rate of emails
  • Email template design and framework
  • Optimizing emails and testing correct display on different devices
  • Conduct A/B testing
  • Email campaign report analysis
  • Design and implementation of email automation
  • Familiarity with different email marketing platforms

Required knowledge and skills:

  • Familiarity with marketing and brand management concepts
  • The skill of creating dynamic interaction with the audience
  • Familiarity with data-driven marketing and analytical power
  • Ability to generate sales leads
  • Familiar with content marketing and copywriting skills

7. User experience/UX designer

In the past, design meant the graphic design of the product and focused on its appearance, but with the advancement of digital technology and people’s expectations of digital interactions, there is a need to pay more attention to the feeling that is created in the user by using the product.

User design is the process by which the designer tries to determine what the user’s user experience is when working with the product.

The role of the UX designer is to create a pleasant experience for the audience when using the product, site, or application.

Description of main duties:

  • Collecting data and analyzing them into quantitative and qualitative information through product search
  • Data analysis based on product availability and usability
  • Ability to investigate the effects of business goals, marketing, and branding on design
  • Persona and scenario setting
  • Information Architecture
  • Frame and prototype construction
  • Product testing

Required knowledge and skills:

  • Mastery of user experience (UX) concepts
  • Mastering the principles of interactive design and information architecture
  • Familiarity with specialized software such as Adobe XD, Sketch, etc.
  • Familiarity with related software such as Photoshop and Illustrator
  • Mastery in creating stories, personas, storyboards, framing, and prototyping
  • Having creative and analytical thinking
  • Ability to solve and test issues related to accessibility, usability, and new and old products using quantitative and qualitative data.
  • Interested in technology
  • Has strong collaborative communication skills
  • Getting familiar with market analysis methods and knowing competitors and similar products
  • Time and cost management

8. Analysis expert

The analytics expert is responsible for interpreting data and patterns and turning them into actionable information to make decisions and help with marketing strategies. He also implements data analysis models to identify customer behavior and purchasing patterns.

Description of main duties:

  • Collecting and interpreting data and designing and maintaining databases
  • Analysis of results and reports
  • Identify patterns and trends
  • Determining key performance indicators and monitoring them
  • Providing necessary reports to adjust marketing strategies

Required knowledge and skills:

  • Proficient in information modeling and reporting
  • Attention to detail and accuracy
  • Mastery of data analysis and interpretation
  • Mastery of Google Analytics, Python or R, Power BI, SQL, and…
  • Creative and analytical thinking
  • Strong and effective communication
  • Data visualization skills
  • Proficiency in Microsoft Excel

9. Social network expert

Maybe a decade ago, a job as an admin or social media expert didn’t have a clear definition because networks like Facebook were just starting to work and not many people were familiar with how to use it. But today, with the expansion of social networks and the influence of the Internet in people’s daily lives, businesses have also turned to marketing on social networks.


In general, the person who is in charge of social networks must monitor, manage, and update social pages continuously and all day and night and establish good interactions with customers.

Description of main duties:

  • Compiling the content calendar of social networks with the help of the content manager
  • Writing, editing, and publishing content in social networks through high-level documents and content calendar
  • User-friendly content management of social networks
  • Considering and identifying trends in social networks
  • Communication with influencers to promote content
  • Running social media campaigns and mini-campaigns
  • Measuring, analyzing, and reporting indicators

Required knowledge and skills:

  • Mastery in writing and editing language
  • Mastering all kinds of social networks and knowing the characteristics and coordinates of each of them
  • Mastering the content marketing process
  • Mastery of content management systems and content publishing tools
  • Mastery of copywriting (advertising)
  • Mastering the brand identity of the employer and the industry
  • Mastery of searching for content in search engines
  • Mastery of different types of content and content formats such as textual content, video, motion graphics, etc.
  • Mastery of content evaluation indicators
  • Having a customer-oriented spirit and the ability to respond and interact appropriately
  • Mastery of audience attraction techniques
  • Ability to brainstorm and create new ideas

10. Content manager

The content manager is responsible for zero to one hundred content production processes; That is, from the implementation of the content strategy to the process of content distribution and evaluation.

The content manager conveys a summary of the purpose and branding of a business to the audience in simple language so that they can get to know and communicate with the business as soon as possible.

The following is a description of the main duties of this position.

Description of main duties:

  • Determining the three goals of content marketing by business goals with the help of a content strategist
  • Elaboration of the content strategy document with the help of the content strategist
  • Elaboration of blog content calendar with the help of Blogger
  • Compiling the content calendar of social networks with the help of a social network expert
  • Briefing content experts and ordering content for different teams (text, graphics, video, etc.)
  • Quality monitoring of the content production, publication, and promotion process (from the perspective of content quality, form quality, compliance with the brief, goals, persona, content strategy, and content calendar)
  • Continuous monitoring of measurement indicators and monitoring the success rate in achieving goals
  • Content unit traffic management

Required knowledge and skills:

  • Mastery in writing and editing language
  • Mastery of advertising, marketing, and branding in offline and digital fields
  • Mastering the content marketing process
  • Mastery of copywriting (advertising)
  • Mastering the brand identity of the employer and the industry
  • Mastery of content management systems and content publishing tools
  • Mastery of different types of content and content formats
  • Mastery of content evaluation indicators
  • Mastering the principles of SEO content

11. Digital marketing strategist

Digital marketing strategists advise and plan businesses to implement advertising campaigns. In other words, they tell businesses how to best use the Internet and digital tools to achieve their organization’s goals.

Digital marketing strategists have high analytical power and plan and develop marketing action plans by analyzing data and reviewing and comparing the results of their campaigns with competitors.

Description of main duties:

  • Developing digital marketing strategies
  • Checking and analyzing site traffic metrics and providing solutions to increase site visits
  • Monitoring search engine optimization and marketing, marketing and sales performance to predict future trends
  • Establishing strong interaction and communication with customers and target audiences by designing advertising campaigns and interaction on social networks
  • Determining key performance indicators (KPI) and reviewing them
  • Determining digital marketing goals based on the macro marketing goals of the business
  • Plan to improve conversion rates

Required knowledge and skills:

  • Having problem-solving skills
  • Familiarity with digital marketing tools (SEO, content marketing, Google ads, etc.)
  • Mastery of strategic management concepts
  • Ability to translate business goals into operational plans
  • Mastering Internet Identity and branding
  • Familiarity with project management
  • Proficient in communication skills and teamwork spirit
  • Ability to analyze data and familiarity with data analysis tools

12. Blogger

A blogger is a person who writes articles on the site and his main task is to respond to the needs and concerns of the audience.

The following is a description of the main duties and skills required for this position.

Description of main duties:

  • Elaboration of blog editorial calendar with the help of the content manager
  • Writing and editing blog articles according to high-level documents
  • Publish content according to the editorial calendar
  • Measuring, analyzing, and reporting indicators

Required knowledge and skills:

  • Mastering the brand identity of the employer and the industry
  • Mastering the contents of the goals document, persona document, and content strategy document
  • Mastering the content marketing process
  • Mastery in writing and editing language
  • Mastery of copywriting (advertising)
  • Mastery of searching for content in search engines
  • Mastery of different types of content and content formats
  • Mastery of content management systems and content publishing tools
  • Mastery of content evaluation indicators

13. Visual content expert

The main goal of a visual content specialist is to highlight the identity of the organizations they work with. They give a specific identity to the content by using different software. This identity includes fonts, shapes, colors, images, photography, animation, logo, video effects, etc.

Therefore, every visual identity expert must have the ability to solve problems and establish a relationship between the audience and the employer.

Description of main duties:

  • Production of various content formats such as images, videos, motion graphics, infographics, etc. according to the needs of the employer
  • Coordination with a content calendar

Required knowledge and skills:

  • Proficiency in graphic and editing software such as Photoshop, Illustrator, Premiere, etc.
  • Mastering the brand identity of the employer and the industry
  • Mastery of different types of content and content formats
  • Mastering the organization’s visual identity document
  • Mastering the contents of the goals document, persona document, and content strategy document
  • Mastering the blog, and social networks and knowing the right content for each

In the end, we remind you that digital marketing means providing and selling services using online marketing methods such as social network marketing, search engine marketing, email marketing, etc.

The number one rule of marketing is to make the right offer at the right time and place. Considering the pervasiveness of the Internet, it is not surprising that today the right place is the online space. That’s why you need to have an online presence to get the best results.

As you know, the online space and digital tools are very diverse and extensive, and their use requires expertise and skill. Businesses can benefit from different areas of digital marketing according to the type of activity and their presence in the online space.

In this article, in addition to pointing out the tasks and specialized knowledge required for the key jobs of digital marketing, it was tried to separate them correctly.

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