Instagram is one of the most attractive social platforms for branding. If you have just started your business, you need different activities for branding, one of the most important and productive of them is branding on Instagram. Many businesses have simply been able to multiply their income through Instagram and this is a good thing for any business.
But how to build a brand on Instagram? This is a question that arises for many business owners. This content is compiled based on the experiences of a professional Instagram admin who has done branding for different pages.
Table of Contents
Determine your goals for branding on Instagram
Before you publish your first post on Instagram, first determine your purpose for building a brand on Instagram:
- What are your goals?
- What do you plan to do with Instagram?
Brand goals on Instagram
- Expanding brand awareness
- Trying to grow the user community
- Increasing the number of new customers
- Planning to communicate with current customers
- Increase blog traffic
- Planning to increase social media influence
- Improving current KPIs
Many businesses do branding on Instagram to create brand, product, and service awareness. If you offer a specific product or service, you should look for customers who need this product.
Find the focus of branding
Once you’ve determined your goals, it’s time to come up with the main theme of the activities. The mistake that can be seen in many businesses is that they do not follow any topic. All these businesses do for Instagram branding is post regular posts.
To have successful branding, you must be able to identify your customers well. To create content, you should consider content that is compatible with the personality of your users. Also, design a suitable theme for your Instagram page that is compatible with your style.
Brand Instagram style page
You probably thought about the question, what is the style brand? The brand style template is exactly the signature of your brand on Instagram. This is a style that you can follow throughout your Instagram page. Some Instagram admins consider only white style as their style, but others follow a darker style. On some pages, you can also see 2 posts and a quote, which is an interesting style. This method will make your posts stand out.
To find a suitable template for your Instagram page, it is better to examine the pages of reputable brands so that you can generate new ideas or follow other people’s ideas for branding on Instagram.
Branding by producing useful content
Just as posting regularly on any website is essential, so is posting titles on Instagram. If you want to have a distinct brand on Instagram, it is better to publish your content on a schedule.
Planning for content production
You should plan when to create and publish posts or stories. It’s best to create 2 weeks of content ahead of time so you always have an archive of posts or stories available. If you have a big business, it is better to make hiring an Instagram admin one of your work priorities or leave the management of the Instagram page to someone else.
Brand building on Instagram with activity
To build your Instagram brand, you need to be active. To do this, you can do the following activities:
- Follow others
- Commenting on other people’s profiles
- Liking other people’s content
This may sound basic, but it works.
Secret tip
One of the tricks you can use is to take two to three photos of the same person and then comment on the third photo. This makes it an effective way to stand out and get others to follow you.
Using hashtags for Instagram branding
To achieve maximum impact, you can use hashtags. We recommend using the maximum number of hashtags (30) if possible. If you don’t know, we must say that you can secretly put 60 hashtags on Instagram. If you don’t know what hashtags to use, the best trick is to check what hashtags are used by competitors and successful influencers in your field of work.
Creating a brand hashtag on Instagram
What is a brand hashtag on Instagram? This is exactly your hashtag.
Creating a branded hashtag is a great way to generate instant engagement. A brand hashtag is when people use your brand for a chance to stand out. Users love tagging pages and using hashtags, this is a great way to gain exposure and attract new followers.
Share with other accounts
One of the best ways to build a brand on Instagram is to partner with accounts that have users close to the users you need. You have to find these pages and create content, then mention yourself in the caption. Of course, keep in mind that the other party’s post will also be placed on your page in the same way.