It must have happened to you while using a device, a site, or even an application, that experiences such as good user experience: enjoyable, easy to learn, available, fun and attractive, beautiful and fast, and in contrast to the experience A bad user has characteristics such as confusing, slow and boring, stressful and unreliable, ugly, etc. A usable user experience is very important in the industry.
Naturally, if you are a business owner and customers directly use your services or goods, you should be concerned about this issue. Because if your competitor can provide a good user experience than you, today’s customer experience has shown that they will not have much patience and will be led to buy from your competitor.
To learn the applicability of work experience and stay with the goal until the end.
Table of Contents
What is user experience UX?
First of all, we need to learn about user experience or UX. UX stands for User Experience Design meaning UX design. User experience includes the feeling and attitude of a person when using a product. Also, the user experience includes the brand name of the product, the feeling it gives to the user, and the real emotions of people. All these things form an important part of the user experience, which should be given great importance in the website design process.
What is applicability?
Applicability is a very important indicator to check the quality of a product. Usability includes ease of use and learning, efficiency, fewer errors, and user satisfaction. Applicability is one of the things that is usually mentioned in the usability and performance section of a product. If you are the manager of a site, try to fix its usability problems to prevent the site from failing.
Usability issues in the original design
– Checking the effectiveness and efficiency of a product and designing it as the main goal
– Evaluating the ease of use of the product by people and their level of satisfaction with the product
– The final design of the product based on the level of ease of use and applicability check on it
User experience issues in the original design
– Design and evaluation in the process of starting and ending the use of a product
– Trying to attract the opinion of users and get their maximum satisfaction for using the product
The role of usability in user experience design:
The correct use of usability in the production of a product can create a sense of satisfaction in users and also reduce the percentage of incorrect usage errors by users. Usability creates a very good feeling of satisfaction and emotional feeling in the user and in this way can improve the user experience.
To better understand the correct use of usability, consider the following example:
You have a special habit of using red sauce while eating pizza. The packaging and appearance of a sauce are such that you have to turn it over every time you use it and wait a little while for the sauce to reach the outlet and pour it on your pizza. But on the other hand, there is another sauce that, due to its design, always collects the sauce at the outlet and does not bother you so much. The ease of use of the latter will improve your user experience.
Four main elements in usability
Performance: Can the product in question work normally?
Learning: Can the product be used without additional learning?
Flexibility: Does this product work in other areas besides the main function?
Industrial design: Does this product have the necessary quality for commercialization?
Four main elements in user experience
Usability: Can your users perform their tasks easily?
Adaptability and flexibility: Can people easily use the product?
Degree of willingness to use: Is the product in question interesting and fun enough?
Product Value: Is your product valuable enough to your users?
What factors are involved in creating the concept of usability?
Several factors contribute to the concept of usability, and it is not a one-dimensional concept.
User interaction with visual design
The direct interaction of the user with the visual design of the site in the best way can lead the analyst to obtain valuable information from the feedback and behavior of the users. A good visual interaction means that users can easily find the path they need throughout the site, application, etc.
Ease of user acquisition and learning
The level of learning and the ease of obtaining the information required by the user also means that the user can find his needs in a short period and at a suitable speed, and also use his previous user experience and performance in similar cases. Of course, sometimes interesting solutions can be found at this stage by examining the user’s behavior, because users are always trying to reach the desired result by the shortest path, and many innovative methods can be obtained and used from the feedback of users.
The ability to remember and, in another sense, loyalty to the site, application, etc., is a factor that designers and developers of websites deal with in all their projects. It is quite clear that providing a pleasant and useful experience to the user has a direct effect on the return rate of visitors and increases loyalty to the site or application.
Measuring and checking repetitive errors
The ability to attract and maintain a constant flow of visitors to the site or application largely depends on the frequency of errors in both. For example, if the website is not available for several hours a day and shows repeated errors to the user for a long time, we can be sure that the majority of users will not return to it.
Measuring usefulness, efficiency, and user satisfaction
How easy is it for users to do complex tasks? Sometimes the website or application may have been implemented in the best way from the point of view of the programmer and designer and all the criteria have been taken into account, but still negative feedback is received from the users. To achieve the highest level of usability, it is better to implement a website or application with a focus on the user (user-centered design). One of the features of user-centered design is that it does not need to be described or self-taught.