Rich snippets in Google results attract customers and increase click rates.

What is Rich Snippet? Rich Snippet is a concept that every webmaster should be familiar with. Rich Snippets consist of a series of codes that are used to describe the information and market data of websites.

Rich Snippets, also known as Rich Results, are regular Google results that display more data. This extra data is usually pulled from the structured data found in the page’s HTML. Common types of rich snippet models include reviews, recipes, and events.

Read more: SEO is one of the online marketing channels, to learn about all the channels in this area, the digital marketing article is the answer to all questions.

What is the importance of a rich snippet?

The majority of Google search results display the same three pieces of data:

  • Title tag
  • Meta description
  • URL

As you might expect, rich snippet results are more visually appealing than regular search results, which can lead to higher organic click-through rates. Google gets the data for rich snippets from the structured markup in your page’s HTML. In the digital marketing course, in addition to SEO, you will get to know other channels in this field to improve ranking increase organic traffic, and gain skills in them.

Although some people think that using structured data can improve your search engine ranking, Google says that using structured data is not a ranking signal. So at least to date, the biggest benefit of rich snippets is increased click-through rates. With these things in mind, let’s see how we can achieve them.

Types of Rich Snippet Rich Snippet

Your first step is to determine the rich snippet model you want to get. In this way, you can use the structured markup designed specifically for that model of Rich Snippets on the search results page. There are dozens of rich snippet templates to choose from, but a good portion of them (like flight information and books) only apply to certain site templates. That’s why we want to focus on 8 models of the most common rich snippets in the web world.


Show points using stars. (5 stars) This can be done by an individual reviewer or an average of the scores entered can be displayed.


A special model of structured data that applies only to Recipes. Recipe bookmarks include data such as preparation time, reviews, and recipe photos.


Good information provided by Google about music such as album release dates.

Product Markup:

It gives search engines information about a particular product.


It helps Google to understand key information about an organization (such as a business) which can include address, logo, contact information, etc.

Top Stories:

Allows a site to appear in the “top news” box of the search results page. This feature only applies to news websites approved by Google.


Search engines cannot see videos on your pages. So video markups help search engines understand what your video content is about.


It includes information about the date, time, location, etc. of an event. Once you’ve chosen a rich snippet template that works for your content, it’s time to put it into action.

Understand the basics of structured data

Structured data helps search engines better understand your content.

Without structured data, Google and other search engines will find it difficult to understand:

  • How long does it take to make this recipe?
  • Which photos are the correct images of Recipe
  • What is the list of required materials?
  • What is the sequence of steps?

This is where structured data comes in. When you add recipe markups to your page, you tell the search engine that the recipe will take 45 minutes, this is the list of materials needed, and this is a photo of the result of the recipe, and if you can send your cards to Play nice, Google will display this data on the results page as rich snippets.

Implementation of structured data with Schema schema

When it comes to structured data, most websites use markup. That’s because all search engines support Schema, and as you’ll see below, it’s also very simple to set up. All you have to do is find the type of markup you want to use on You then mark up your content using the in-page guides.

Google also has good documentation of structured data.

In our opinion, Google’s writings are much more understandable for those who are not professional programmers and developers. How you add structured data code to your website is entirely up to you. If you use WordPress, there are various plugins for this.

If you want to add your own structured data markup without the help of a plugin, you can use microdata or RDFas, but we recommend using JSON-LD instead. Because JSON-LD is the easiest way to add structured data markup to your page.

Without JSON-LD, you must manually add structured data markup to your page’s HTML.

This is painful. Additionally, adding new code to your existing HTML increases the chance that you’ll make a mistake somewhere, but with JSON-LD, all of your structured data is in the form of a single piece of JavaScript code that goes into this section of The site you enter is packaged.

Test with structured data testing tools

Your last step is to make sure your structured data is set up correctly. Fortunately, Google has created a great tool to simplify this step called the Structured Data Testing Tool.

One more thing to note, there is no guarantee that structured data will result in rich snippets, even if you put everything in place perfectly. Google has acknowledged this very clearly in its statements. In other words, using structured data correctly increases the chances of getting rich snippets.

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