What is Domain Authority and Page Authority and what effect does it have on SEO?
Page Authority and Domain Authority are numbers in the range of 0 to 100 provided by Moz, which is one of the most famous sites in providing SEO and website analysis tools. These two indicators indicate the reputation and credibility of your site, which is given to your site according to the criteria that we will discuss below. Considering that Google has stopped updating page ranks and if it updates page ranks again, it will be done with long intervals, these two factors play an important role. The score given to sites by MOZ is considered a tool for predicting the rank of each site in search engines.
Table of Contents
What is page authority?
Page Authority is an indicator developed by Maze whose role is to predict the rank of a specific page on the search engine results page. This index is scored from 0 to 100, and its high value means the ability of the mentioned page to be ranked. This index is based on the data of the site and is obtained from dozens of factors. One of these factors is the domain authority that uses a type of machine learning, the purpose of which is to find the algorithm related to the ranking system of search engines. The output of this process is the creation of the Page Authority index.
How is the Page Authority score calculated?
Page authority is measured in a logarithmic range of 100 points. Therefore, increasing Page Authority from 20 to 30 is easier than increasing it from 70 to 80. Algorithms for measuring Page Authority are always being updated. we are Therefore, you may see many changes and fluctuations in your authority page in a certain period.
What is the appropriate authority page?
When searching in search pages to find the strongest page, instead of choosing based on a fixed index, it is better to use relative indices. The reason for this is the way Page Authority scores. (Refer to the technical definition of page authority) So, due to the relative nature of this tool, it is not possible to describe an authority page simply as “good” or “bad”.
How can you see your authority page?
The Page Authority index is present in most SEO and digital marketing platforms. On the Maze platform, you get this index by checking the link, Mazebar, free Maze toolbar, or in the search engine results in Keyword Explorer.
A technical definition of page authority
Page Authority and Domain Authority are measured with the same indicators, but Page Authority is focused on a single page. Page authority is derived from Mozscape web index information and depends on the number of links and other factors (in total it is related to more than 40 factors). The important point in this discussion is that it does not depend on internal SEO issues such as keywords or content SEO improvement.
Like Domain Authority, Page Authority also uses algorithms of a type of machine learning, and therefore this index changes and fluctuates with different updates. Considering this point, to compare different pages, it is better to use Page Authority along with other indicators than to use it as your only criterion for evaluation.
How to increase page authority?
Like domain authority, page authority is a general indicator and it is difficult to change it directly. This index consists of a large number of components, each of which affects the final index. This dependence on several factors is completely targeted and intentional. Given that Google pays attention to several factors to rank a specific page, then a tool that wants to check page authority needs to consider different criteria. The best way to increase page authority is to improve the links on that page. This can be done by getting backlinks from reputable sites with high page authority. This action is like a vote of confidence for your page.
Why is my authority page changing?
Page Authority depends on many factors, so its change can be caused by different reasons. To get more information about the causes of Page Authority changes and tips to prove these fluctuations, you can find the article Why My Authority Changed
What is Domain Authority?
Domain Authority is an index developed by Maze whose role is to predict the domain rank of the site on the search engine results page. This index is scored from 0 to 100 and the increase in score means the strength of the site in getting high ranks. Domain authority is obtained by measuring several factors. Among these factors, the number of links can be mentioned. This index is used when your goal is to determine the level of competition between several sites or the power of a domain to get a ranking. The Domain Authority tool is not directly used by Google to rank results pages.
How to get domain authority?
To measure this index, you can use the Maze Explorer Link Tool, Maze Free Toolbar, or Maze Keyword Explorer. Also, this index is accessible in the pro version of Maze. Domain authority exists in dozens of marketing and SEO platforms.
How is scoring?
Domain authority behaves similarly to a logarithmic chart and is scored from 0 to 100, which means that growing from 20 to 30 is much easier than growing from 70 to 80.
How much is a good authority domain?
Generally, sites that have many high-quality external links, such as Wikipedia and Google, are at the top of the domain authority index. Therefore, sites and small businesses with fewer links may have a lower domain authority.
New websites start their activity with domain authority 1. Considering that domain authority is only a prediction, it should not be considered as your only tool. Get the authority domain of your competitors and set your goal to have an authority domain higher than theirs. Therefore, it is better to use this index as a relative measure. Therefore, due to its relative nature, it cannot be attributed to being merely good or bad.
The difference between Page Authority and Domain Authority
Although Page Authority is a prediction about the probability of ranking a single page, the role of Domain Authority is to predict the probability of ranking the entire domain. Of course, these two indexes are often obtained with the same factors, so they will probably be very similar. While Domain Authority checks the authority of the entire domain, Page Authority aims to check a single page.
A technical definition of an authority screw
The effective factors in domain authority are the number of links, their quality, and dozens of other factors. Today, domain authority calculation is obtained using a type of machine learning, the purpose of which is to create a connection between internal/external links and search page results. Since domain authority is calculated based on machine learning, your domain score may fluctuate a lot, so don’t use this index alone for your analysis. For example, if Facebook builds links massively, the Domain Authority and Page Authority of many sites will increase significantly with this action.
Therefore, always keep in mind that if you are looking to analyze your competitors or improve your site’s SEO, it is wrong to only pay attention to this indicator and you should use it along with other analytical indicators.
How to improve your domain authority?
Direct influence on the authority domain is not an easy task because it is made up of many factors. This dependence on several factors is completely targeted and intentional. Since Google pays attention to several factors to rank the site, then the tool that wants to check the domain authority needs to consider different criteria. One of the effective ways to increase domain authority is to improve the site’s SEO, and working specifically on your incoming links and getting quality links from reputable sites are points that you should pay attention to.