Have you ever been directed to a website’s Frequently Asked Questions (FAQ) page and found answers to your questions?
A FAQ page is one of the most important and necessary sections for business and product websites. If you’ve ever wondered exactly what an FAQ page is and how to create one, you’ve come to the right place!
If you still don’t have an FAQ page on your website, you’re missing out on the huge benefits it can provide. Benefits like saving you hours answering product sales calls and emails and helping potential buyers make their own buying decisions. In this article, we will take a comprehensive look at the purpose of FAQ pages, to find out the main purpose of this page and also see how it can be used to increase sales and leads.
Table of Contents
What are FAQs or frequently asked questions?
FAQ, which stands for Frequently Asked Questions, means frequently asked questions. An FAQ page is usually a list of common questions that people have asked about a particular product or service.
All business and product websites have default pages such as the “About Us” page, “Contact Us” page, and “Terms and Conditions” page. The FAQ page is one of the few pages in this default list that you must have on your website. Treat the FAQ page like an automated customer service page or a simplified product manual. Where users can find answers related to different products without having to ask anyone.
Why are FAQ pages important?
Many businesses are always struggling with repeated questions from their potential customers about a product. These questions are often the same, like “Do you accept credit cards?” “or” Can I upgrade my subscription from public to higher? ”
Many online support teams spend hours of valuable time answering these common questions. A task that can be avoided by placing a frequently asked questions section on the website. Think how much money a business can save by allowing customers to look at a website’s FAQ page. However, FAQ pages aren’t just about customer service.
How can we make the most of FAQ pages?
Besides saving you the trouble of answering a lot of pre-purchase and support calls, FAQ pages can also be a great way to introduce your products and brand. There must be a reason for the constant and continuous updating of FAQ pages by e-commerce websites and different businesses. This is done to increase brand awareness and introduce the product.
For example, you can use FAQs for an e-commerce website to compare a product to a competitor and show how your product differentiates itself from other competitors’ products in the market.
You can also use FAQ pages to benefit SEO. As marketing guru Neil Patel points out, adding an FAQ page to your website can even boost your ranking to the top of Google’s search results page, even though the FAQ page is adding nothing but a template of added value to the site.
Where is the FAQ page located on the site?
As important as creating an FAQ page is where it is placed on the site. While there are quite a few techies in the world who look for an FAQ page directly from a website’s search bar, many people don’t even know what an FAQ page is. So your job is to make it easier for people to find these pages.
For example, the pricing page of a business or product on a website can be a great place to put an FAQ section. This is usually where potential customers first encounter questions about features, different prices, and the like.
Placing the FAQ section below the pricing table can save you from the trouble of answering many common questions asked by customers. Even putting a link to the FAQ page in this section can help you a lot. Product sales pages, product tutorial pages, product how-to pages, contact pages, and support pages are all great choices for placing an FAQ section. Remember that you can always have more than one FAQ page.
Best examples of effective FAQ pages
In this section, we have put some examples of some simple but extremely useful FAQ pages so that you can do this for your website by taking ideas from them. Microsoft has one of the best FAQ pages. This page includes a simple and functional design that makes working with it very easy for the audience.
Samsung’s FAQ page is also very interesting. Not only does this page have a unique design, but it also has a search system that makes it very easy to find questions and answers.
Tesco’s online store also has a great FAQ page where the questions and answers are categorized and well designed according to different topics.
The FAQ page of the Buffer website also has a unique design that categorizes the questions in an orderly manner and provides comprehensive and complete answers for each.
Nintendo also tries to be able to respond to customers of all ages by keeping the design of its FAQ page simple.
What should be on the FAQ page?
The FAQ page is a page that should be constantly updated and improved. You should continuously add new questions and new answers and also update old questions and answers to keep the page relevant. With the above in mind, here are some tips on what to include in the FAQ page so that you can use them to have an effective FAQ page on your website:
FAQ: As the name suggests, an FAQ page is all about simple questions and answers. Collect common questions that customers have asked your support department and post them with answers on this page.
Write short: write short and precise questions and answers so that you can simplify the process of reading questions and answers by customers as much as possible.
Categorize: Use categories to organize questions that are related to different topics.
Add links: You can also link to articles on your blog through the answers on the FAQ page to provide additional details to your customers and improve your SEO.
Creating a FAQ page is very easy, especially if you use WordPress. All you need is a WordPress theme built for your FAQ page and the right plugin, as well as the 10 tricks we’ve listed below for you to use to create an amazing FAQ page!
tips for creating a unique FAQ page
1- Use the FAQ page as a last resort
The first rule of FAQ pages is to avoid them as much as possible; Interesting contrast, isn’t it? Sometimes FAQ pages become a place where we put things we don’t know where to put them. This leads to many problems. For example, it can prevent having a single focus for FAQ pages. If you just want to take a few random questions and put them in this section, your page will struggle to be dynamic and easy to understand.
Another reason to avoid these pages is that, as mentioned, they require constant and continuous information. Usually on websites, we group pages with related content. Sometimes FAQ pages are overloaded and may cause visitors to miss other vital information.
2- Organize the questions well
Organization is the key to success. Many great FAQ pages are functional because their questions are well-organized and categorized. Questions should be divided into common categories so that visitors can easily find what they are looking for.
For example, you can see the example above about the Tesco website, and you will notice that the questions are clear and well-organized for the users. Similar questions should be grouped, even if they make the page longer. If your page is well organized, your visitors will have no problem scrolling down a bit.
3- Make sure the questions are asked frequently
Sometimes FAQ pages are used as a place to share questions that we never need to answer, instead of questions that everyone wants us to answer. Always remember that these are your customers’ common questions, not what you want to tell them. So keep your questions on topic and customer-oriented.
4- Write them in the language of your customers
Customers and business owners speak different languages. You should write your page in a way that communicates with the customer, not with you. This means that you have to use their language and dialect. This may seem silly to you, but rest assured, it will be much more valuable when we’re talking about search queries and your customers.