Suppose you are new to the world of SEO, and you have tried to grow your page by using useful SEO resources and the best site optimization methods. Despite all your efforts, it seems that you are not ranked high. You may have made one of several SEO beginner mistakes.
In this article, we review the biggest mistakes of beginners in SEO; So that you know what you should avoid while traveling to the first page of Google.
Table of Contents
Failure to optimize the page loading speed
One of the biggest mistakes SEO beginners make over and over again is not paying attention to page loading speed. The high speed of your website is an essential factor to get a good ranking in Google. Google prioritizes websites with high speed. That said, learning how to optimize site speed can be a challenge for beginners. For this reason, they will need the help of some useful online resources.
The most useful tool that we can recommend to SEO beginners to optimize site speed is Google Page Speed Insights. This tool is extremely useful; because it provides you with all the important factors that are important in the speed of the site.
The biggest mistake that beginners make in this field is not optimizing images. Many websites have relatively large images, resulting in long loading times. Resizing images is essential to optimize the overall speed of your website.
You do not invite users to visit your site
The purpose of SEO is to raise the website in the search results, increase visits, and increase the click rate and traffic. Although there are different technical (technical) methods for ranking in Google, many SEO beginners forget a relatively simple method; which has a lot to do with whether users click on your website: metadata.
Metadata is what appears on search engine results pages. Metadata consists of two main components: page title and Meta description.
A page title is one of the most important factors for Google ranking. Therefore, each of your pages must be properly titled. There are several methods used to optimize page titles for search results. Including adding the relevant main keyword to the page and making sure it’s not too long. If your page title is too long, it won’t be fully displayed. It is very important that users can see your page title in full; because in this way they will understand the subject of the content.
Although the Meta description itself is not a ranking factor; it plays an important role in optimizing for click rate. Your Meta description should include a clear, concise, and engaging summary of the page’s content. This makes users decide to click on your site.
Use Meta descriptions to describe the content and invite users to learn more.
Focus on the wrong keywords
Keyword selection is very important in SEO. If you make a mistake at this stage, heavy consequences await you. After all, if you want to rank high in Google; you need to make sure that you are using the best keywords for each page of your website.
One of the biggest mistakes you can make as an SEO beginner is to optimize your content for too broad and general keywords.
If you have a restaurant site, trying to rank for the keyword “restaurant” alone can be difficult. After all, there are millions of search results for the keyword “restaurant”; and reaching the first rank of Google search results for this word will be very challenging.
Try to use more specific keywords that describe the content of your site. Otherwise, you’ll find yourself competing with restaurants around the world!
It is best to include your restaurant area in addition to your keyword. This is called a long tail keyword; in which it is easier to get a high rank. It also creates better visibility for your target audience. Remember: the more specific your keywords, the easier it will be to rank!
Failure to provide quality content to users
The power of quality content in SEO is indescribable. Too often, SEO beginners focus their efforts on the more technical aspects of SEO, neglecting to provide value to potential customers. Your website content is more than just putting content together and posting it. Rather, each of the content pages you create must be produced according to SEO principles.
The important thing to note is that you are not creating content for Google, you are creating it for your target audience. What questions does your target audience have? What products do you offer and how can your audience benefit from them? What is your target audience curious about? These are important questions to keep in mind when creating content.
The site is not responsive on mobile phones
To understand the importance of mobile, you need to consider one fact: 57% of all web traffic is done on mobile devices. With this in mind, it’s easy to see why you should ensure that your website is optimized for users using mobile devices such as smartphones and tablets.
If your website is not optimized for mobile, you will lose a large percentage of your potential customers. When Google wants to rank your site, one of the determining factors will be the mobile version of your website. This means that even if the desktop version of your website is elaborately set up; the mobile version is not available either; your site will not be ranked.
Do you not know whether the mobile version of your website meets Google standards or not? Fortunately, Google offers a test to let you know about this. This test can be found in Google Search Console, which indicates how optimized your website is for mobile devices.
That said, the best way to truly test a website on mobile is to check it out as a mobile user. Open your website on a mobile device and ask yourself if it provides a good mobile experience.