The era of communication and technology has made websites and the online world in general become one of the main ways to communicate. But with increasing competition in the online space, attracting website traffic requires special strategies. SEO (Search Engine Optimization) is recognized as one of the most important methods in attracting traffic and improving website ranking on the search engine results page.

Meanwhile, the role of Artificial Intelligence in SEO cannot be ignored. Many experts and specialists believe that SEO is divided into two parts: SEO before artificial intelligence and after artificial intelligence.

Artificial intelligence, as one of the newest and most powerful technologies, plays an important role in the field of SEO. From creating content with artificial intelligence to competitor analysis, SEO artificial intelligence tools using intelligent algorithms of the Python programming language and machine learning have been able to be effective in improving the ranking of websites in search engines with new and high-efficiency methods.

In this article, 3 artificial intelligence tools have been introduced in SEO.

Investigating the Impact of artificial intelligence tools on on-Site SEO

Artificial intelligence tools have come to the help of SEO experts by analyzing SEO data, identifying patterns and trends, predicting algorithm changes, and providing optimal solutions to improve the ranking and increase website traffic. Artificial intelligence, as a powerful colleague, analyzes huge and complex information and provides the result to the SEO specialist so that he can make the necessary improvements in website SEO.

Artificial intelligence tools are used in all areas of SEO, including keyword research, competitor analysis, quality and SEO content production, website performance measurement, internal and external link analysis, page structure improvement, and many other aspects of SEO.

Artificial intelligence is also widely used in technical SEO, which is often considered one of the most challenging parts of SEO; Applications such as page loading speed evaluation, website optimization for mobile, and optimization for voice search engines, etc.

Introducing three artificial intelligence tools in SEO

The number and variety of artificial intelligence tools used in SEO are huge. Many of these tools, such as SEMRush, are already well-known. However, many different tools enter the market every day, each covering a specific part or part of SEO tasks.

1. Pro Rank Tracker

One of the most important tasks of an SEO specialist is to know how the keywords of his website are currently ranked. This is simple for a small website. It is enough to search the desired keywords in Google to find out their rank. But consider a website that has hundreds of thousands of pages and hundreds of millions of keywords. The SEO specialist of this site cannot search this volume of keywords one by one manually to know the status of his keywords.


The Pro Rank Tracker tool comes to the aid of the SEO expert here and quickly extracts the keyword rankings of the site. In general, this tool provides the following features to the SEO site expert:

  • extraction of website keyword rankings,
  • Analyzing ranks (checking data in the form of figures and graphs),
  • Reporting (generating and automatically sending site reports to the employer and other team members).

The use of this tool is free for 30 days, and for more use, a paid version should be prepared.

2. PageSpeed Insights

Optimizing site page loading speed is another important task of an SEO expert. Since 2017, site loading speed, especially on mobile, has been introduced as an important Google factor for ranking websites.

One of the best tools for optimizing site speed is PageSpeed Insights. Google has provided this free tool for website designers and SEO professionals to evaluate site speed and related concepts such as Core Web Vital.

Core Web Vital is one of Google’s main ranking criteria, which is based on three basic principles:

The most ideal state of a website in the PageSpeed Insights tool is that all its elements are green. A green element means that the site is in good condition. If it is yellow, it means that it is better to work on it more. If it is red, it means that the site is not in good condition and you need to think about it as soon as possible.

3. SEMRush

If you are familiar with SEO, you must have heard the name of the Samrash tool. This tool is one of the most powerful site SEO tools, which covers the entire scope of site SEO, including internal SEO, external SEO, and technical SEO. Some SEO experts believe that using the SEMRush tool alone answers all the needs of an SEO expert and no other tool is needed.

Semrash tool is not free and its use is paid.

Some of the features of the Samrash tool are:

1. Site traffic analysis

Semrash shows the traffic status of a website compared to competing websites. The SEO expert can plan his strategy by checking site traffic statistics, sources of traffic attraction, bounce rate, and Time On the Page.

2. Keyword research

The first step in SEO is keyword research. Semrush tool allows the SEO expert to extract a list of the best and most relevant keywords according to the competitors.

3. Keyword Gap

Sometimes SEO is difficult for a keyword that has a high difficulty. In this case, the best strategy for site SEO, especially for new websites, is to work on keywords that competing sites are less focused on. The Semrash tool is one of the best tools to find keyword gaps in a specific field. Semrash allows the SEO specialist to discover and work on new keywords by comparing and analyzing five competing sites.

4. Backlink analysis

Backlinks are an important factor in site ranking. With the Samrash tool, you can check the list of competitors’ backlinks. See what domains and how they have linked. You can also filter this list based on domain validity, time range, and different domains.


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