Copywriting means using words to attract contacts and make more sales. Copywriting has many techniques and we mention 10 in this article.

Starting with a blank white page is never a good idea. For many of us, this means that we should probably check our Instagram one more time, rearrange the icons on our desktop screen, or maybe go to the coffee shop near our work and drink coffee to increase our concentration. What this means is that it doesn’t matter if you’re writing an email or a blog post, if you don’t start writing a few words right away, you’ll probably find it hard to write about anything at all after a while. This is where copywriting tips and exercises can help you a lot.

Copywriting exercises are just like warming up; But instead of stretching or jumping to get your body ready, they’re shortcuts to get you ready to write. They help you start and plan your writing process, and help you focus on the topic before you start writing in earnest. These techniques also come in handy when you hit a wall and can’t write anymore.

It doesn’t matter if you’ve been staring at a blank page for a long time or you’re stuck in a part of your writing, this article contains the top 10 simple techniques and exercises for copywriting that will help you. Go ahead with your writing better than before.

10 copywriting tips

1- Write your requirements

Most of us don’t start from scratch when we want to start. We have a medium, a subject, and a purpose. It could be the headline of your ad in Google Ads, it could be a post about your restaurant that you publish on Facebook, or it could even be a post about copywriting techniques on your blog! If you have this information; Mediator, subject, and purpose, so begin. Have you created a word limit for yourself or not? Will your copyrighted text be displayed in the blog post or on the package of your products? Or maybe on your social networks? Maybe you want to use it for a PPC advertisement or maybe for the description of a video? Write all these tips and information on a sheet so that they become the queen of your mind.

From here on, you should be able to identify the target audience and the purpose of your writing. Write them down too. Once you’ve done that, you have a complete project with descriptions, and by the way, you’ve started copywriting.

2- Rewrite your favorite ad

One good way to start is to start with another topic. Is there an ad campaign you’re interested in? Maybe a blog post you use all the time? Favorite TV commercial?

Choose copywriting examples, read them, see them, and rewrite them. Rebuild that ad campaign in a way that works for your company. Take the best part of your blog post, whether it’s the introduction, the title, or the text itself, and brainstorm and try to change it in a way that you can use again. Recreate your favorite TV ad in a way that applies to your company’s latest product or service. Remember that rewriting is also a form of writing, and who knows, you might discover something amazing from it!

3- Draw your ideas and tasks

Not all copywriting exercises need words, trust us.

Sometimes the project in hand may seem complicated. Maybe you want to write a script for a YouTube video introducing your new product, or maybe you want to send a series of new emails to your target audience. For large projects like the ones mentioned, which have small and large parts, finding a starting point can be challenging. Less challenging? Drawing the project structure.

Use different shapes to show textual differences and put them together in order. If necessary, take scissors cut them, and put them back together in order. Visualizing these projects helps a lot, and drawing their structure is one of the biggest steps you can take.

4- Write freely for ten minutes

Are you having trouble getting started with writing headlines and product descriptions? Give your mind a break and start writing with a free topic.

Free-topic writing is an exercise in writing continuously without overthinking and receiving no feedback, meaning you don’t have to worry about grammar, deviating from the topic, or even choosing a topic. Have it and you don’t have to show it to anyone and even see it again yourself! This exercise is given to students in many classrooms today because everyone should know that writing is a multiple process and learning to write without judgment and feedback is one of the most important parts of it. That is why This exercise will have a very positive effect on your copywriting. So set a 10-minute timer, grab a pen and paper, and let yourself get started without worrying about the rules.

5- Find some information

Many areas of copywriting require research, and everyone can benefit from it. Take the time to read articles and posts from sources in your industry, find articles related to your field on Twitter, ask someone with experience, and check your account for interesting information.

Sometimes this research helps you to start and write your writing more easily. But even if they don’t make it to the final product, having background information will help you in copywriting and deliver a better final product.

6 – Reject the introduction – for now –

This copywriting technique is more useful for longer content such as blog posts, white papers, and e-books. If you’re having trouble writing the above, skip the introduction and go straight to the first main point.

An ideal introduction can usually set the tone of the content, introduce the topics, and set expectations for the reader. The desired content is an e-book with the theme of Google Trends service; The introduction should tell the reader what topics they will encounter, how the different topics will be divided into smaller sections, and what they will learn after reading the book.

Usually, before you write the main topic, you can’t determine what will be said and you can’t guess what the readers will expect from you. So if you get stuck at the beginning of your writing, don’t spend too much time on it and skip it for now until you complete the main structure of the content and then come back to this section.

7- Read your writing aloud

Except when you’re writing a podcast or script for a video, you might forget that your marketing text isn’t going to be scanned or eaten (!) but read by real people. Surely you have always noticed that when you start reading a text, you hear the voice of yourself reading that text in your head, which is also called the phenomenon of auto-voicing.

So read your writing out loud and listen to it. Did a term confuse you? Did you find a single rhythm of words or did you find several words with the same rhythm in a row? Did you find it boring to keep reading? Write again!

8- Talk to your colleagues

Now that you can stand on your feet, it is better to talk to your colleagues. Explaining your project to another person is one of the best ways to summarize and present your ideas, and this way you can decide how to start the project.

9- Summarize your project in one sentence

This technique is one of the best techniques to get rid of the knot you hit in the middle of a project or even start a new project.

Consider your writing and write these 4 things about it: model, purpose, structure, and target audience. Then summarize them all in one sentence. Make sure the sentence is clear, precise, and concise. If you’re having trouble figuring out the above factors, it means you need to spend more time thinking about the project before you start copywriting.

10- Write only one thing!

One of the great professors at our university always said something like this: You are never going to marry your writing! You don’t have to commit to your first post, and you don’t have to love it. Most of the time, you will likely revise this post as you edit the content.

This topic may seem a little scary; An infinite loop of revisions that keep us staring at a blog post or product page forever, but can also be liberating. Permit yourself and start writing ugly and meaningless texts and awful ideas that you never want your boss to see. Use this technique to get ready to write valuable projects for real.

If you’re currently writing a blog post or ad copy, you’ll probably have to go back and re-edit it at the end, so try to buy yourself some extra time and energy and copy these 10 techniques and practices first. Use writing and then return to your original writing after becoming professional.

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