The creation of a digital marketing team consisting of experts is of particular importance, and in this article, we introduce their roles and responsibilities.
If we want to provide a general definition of digital marketing, we must say that digital marketing is the use of all the tools and activities that we need to market products or services on a digital platform. These activities are done to introduce the brand, and products, attract the audience, check the behavior of customers, etc. Digital marketing can also be referred to as a revolution in marketing. Currently, with the huge popularity of digital tools among all the people of the world, digital marketing has become one of the necessities for success and more sales in businesses. Of course, this science has a large and significant scope and complexity, and to have excellent performance and achieve satisfactory results, it is very important to pay enough attention to each of its factors.
The first pillar for successful digital marketing is having a cohesive and professional team. Since the specializations required in digital marketing are connected, it is not enough to just pay attention to having experience and expertise in one or more fields, you need to have the tools and activities required in this profession. Gather skilled and experienced people together. If you are a business owner and you still have doubts about whether turning to digital marketing is appropriate and useful for your business, you need to know that in today’s world, all the activities that are done online make the business flourish Getting your business or brand name known is an inseparable subset of the digital marketing world. Even the emails and text messages that you receive from other businesses are in the shadow of digital marketing activities.
In this article, we are going to examine how to form a digital marketing team.
Table of Contents
What are the duties of the digital marketing team?
Digital marketing platforms include social networks, banner and click ads, email marketing, online public relations, content marketing, search engine marketing, etc. These areas form a major part of the activities of a digital marketing team, each of which can be called a main, important, and specialized branch. What is the activity and type of expectations of the desired business, the level of need for each of these branches is different.
What does the digital marketing team do for your business?
As it was said, these days in the field of marketing, digital marketing or digital marketing plays a very prominent and important role. If you are a business owner, this question may have formed in your mind, what does digital marketing do for businesses, which is so popular these days?
We will tell you the answer to this question so that you understand well that digital marketing has even become an important need for today’s businesses. It does not matter whether your goods or services are offered to customers online or offline. Since digital tools play a serious role in people’s lives, performing specialized activities using online tools dramatically and undeniably helps to recognize different products, services, businesses, and brands.
Digital marketing requires relatively less cost than traditional marketing. For example, when you go to advertisements on TV or magazines based on traditional marketing, your audience will see your advertisements in a limited time and place and for a shorter period, and most importantly, check the success rate and effectiveness of your advertisement. , despite the significant cost you have spent, it will take time. But when digital marketing tools are used, advertisements can be run without restrictions and quite extensively.
Also, from the very beginning of the implementation of the activities of the digital marketing team, you can accurately examine and analyze the type of behavior of the audience and the level of their reception, and find out the strengths and weaknesses of the activities carried out. You can even find out when the activities of the digital marketing team for your business have attracted the attention of the audience the most.
What activities does the digital marketing team do?
The activities of a digital marketing team can be very extensive. In this article, the most important ones are examined.
Site optimization for search engines
One of the most effective things that a digital marketing team does is search engine optimization. By doing this by applying the principles of SEO, your site will achieve an ideal position in the search results, and as a result, it will be seen in the best way and your site visits will increase significantly.
Social networks
As you know, the power of social networks is not hidden from anyone. For this reason, one of the activities of the digital marketing team is activity on various social networks. The planned, principled, and specialized activities of this team in the space of social networks have an incredible effect on businesses.
Content marketing
Content marketing is another very important branch in the activities of a digital marketing team. By providing the right content, according to the customer’s taste and needs, it draws their attention to the products or services offered by the business.
Of course, digital marketing activities are very broad, but a few of them are briefly mentioned so that you can understand the importance of this knowledge for business improvement and prosperity.
What expertise do we need for the digital marketing team?
Of course, how big or small the digital marketing team is depends on how big or small the business or project is. Content production, SEO, graphics, strategist, email marketing, social media marketing, branding, programming, etc. are among the things that we need in a digital marketing team. In the following, we will mention the most key expertise needed in a digital marketing team.
1- Digital marketing manager and strategist
One of the main and most important tasks in a digital marketing team is the digital marketing manager and strategist. Because he must set short-term and long-term goals, determine the path to reach them, and divide the available budget as correctly and optimally as possible. He needs a very high knowledge and understanding of all kinds of marketing tools and methods. He should also be well-versed in formulating and managing strategy. He should also be able to lead the planned campaigns in the best way according to the budget.
The digital marketing manager must analyze the feedback he receives from the audience from the various functions of his team in a very effective way. In addition, it should evaluate the conversion rate of visitors to customers. Optimizing the sales funnel and creating the most effective ways to use platforms and tools used in digital marketing are also other tasks that a digital marketing manager must do.
2- Content production expert
Content production is divided into three categories: textual, audio, and visual content production. The work output of a content production expert is very important in a digital marketing team. To the extent that many experts use the slogan (content is king). Especially now, more attention is being paid to the content that is produced on the digital platform.
A content expert must produce valuable content. Valuable content means content that provides what your audience needs in such a way that, in addition to meeting their needs, it is effective in recognizing your brand and increasing the sale of your goods or services. For example, a web content expert should produce content that will increase traffic and provide the most attractive content around specific keywords. That is, it should produce content for your site that increases the click rate.
In the digital marketing team, the content creation expert needs to be familiar with content marketing. Because he should be able to know the audience well and create ideas, plan, and implement content production based on his knowledge of the audience. One of the most important factors in brand marketing is content marketing. A content marketing expert should be able to establish the best communication with the audience by creating content and engraving the business brand in the minds of customers through content.
3- Technical expert and programmer
The role of technical expert and programmer is also very important and significant in a digital team. Especially at times when the team faces problems in implementing landing pages.
4- Graphic artist
A creative and tasteful graphic designer is an inseparable member of a digital marketing team. Because it is not possible to run programs without visual content. Nothing can replace the importance and impact of images.
For this reason, from the implementation of the banner to the implementation of campaigns, it is necessary to have a very creative graphic designer to create the most attractive, unique, and effective images. Usually, graphic designers should be familiar with tools such as After Effect, Photoshop, Premiere, and Illustrator.
5- Data analyst
The data obtained by performing various activities of the digital marketing team is of unique importance. Therefore, the team needs a very accurate analyst to analyze and classify the obtained data. Especially since doing this is very effective and important for the success of long-term plans. The work of a data analyst is so important and valuable that it can even affect the cost of the digital marketing team.
What is the solution to reduce the costs of the digital marketing team?
It can almost be said that an unlimited budget is never available to a team, so considering that there is often a limited budget to carry out activities in the digital marketing team, one should think of appropriate solutions to control costs. One of the most effective ways is to use performance marketing. Because the use of this strategy makes the costs more targeted and things go more precisely. Based on the performance marketing strategy, in the digital marketing team, all tasks and criteria are implemented based on numbers and figures, i.e. in a measurable way, and if an activity cannot be measured, it is discarded.
Based on this, channels such as participation in sales, marketing using search engine optimization, banner ads, ads through social networks, etc. can be among the best activity platforms for a digital marketing team. In addition, the use of performance marketing provides very useful statistics to the team. Because it is easy to understand which activities, in which platforms, at what time and in what form, and how much yield.
Now that all activities have moved towards digitalization, marketing, and advertising have also undergone an interesting evolution. After years or perhaps centuries, a different space has been created for the activity, introduction, and branding of businesses. Maybe once advertising on TV was the most productive and at the same time the most expensive method of advertising, but these days people all over the world spend a lot of time using digital tools and find the products and services they need in this space.
Therefore, digital marketing teams were gradually formed to carry out advertising in the digital space in a highly specialized and efficient manner. It should not be forgotten that a digital marketing team needs to be successful to gather expert, hardworking, and professional people who, in addition to having specialized skills, believe in teamwork and accept that in a team is the expertise of complementary people.