If you have an academic education in the fields of marketing, management, and sales, then you will have comprehensive information about digital marketing, but if you would like to learn more in this field or your education has nothing to do with digital marketing, stay with us in this article to Let us teach you how to become a professional digital marketing expert. Working as a digital marketing expert can be a great experience. It may be interesting to you, but our lives have been intertwined with digital marketing for more than a decade. Despite the advancement of technology, I must say that the existence of technology alone is not a requirement for success, but along with it, there must be a person to be able to collect the required data and use them for the growth and promotion of the company. It should be noted that to become a digital marketing expert, you need a lot of effort to acquire the necessary skills, but one of the best jobs in the online world is a digital marketing expert.
Table of Contents
What does a digital marketing expert do?
A digital marketing expert has a set of skills to improve their business and others; It is also responsible for the online promotion of a website using all digital marketing channels. A digital marketing specialist must be aware of different ways of earning money and the tools that can be used in this way. In general, the duties of a digital marketing specialist are as follows:
- Design, implementation, and monitoring of SEO campaigns
- Analysis and optimization of click campaigns or PPC
- Monitoring content marketing campaigns
- Using different social networks to increase traffic and brand awareness
- Managing other members of the digital marketing team
- Targeting and performance analysis of all channels
The difference between a digital marketing expert and an SEO expert or an Instagram admin is that a digital marketing expert knows all these fields and other people usually know a specific field.
10 steps to becoming a digital marketing expert
After you are familiar with the concept of digital marketing, it is time to learn the necessary skills to become a digital marketing expert; Next, we will get to know the basic steps to become a digital marketing expert. The noteworthy point is that in no field can you travel a hundred years overnight, and to become a digital marketing expert, you need a lot of effort and acquire the necessary skills to shine in this field.
- Learning the basics of digital marketing
- Work as an SEO expert
- Having expertise in the field of click advertising
- Build social media marketing skills
- Implementation of content marketing campaigns
- Knowledge of email marketing
- Having team management skills
- Working with analysis and reporting tools
- Stay up to date with the latest digital marketing updates
- Get a digital marketing degree
Learning the basics of digital marketing
The first step to becoming a digital marketing expert is knowing its prerequisites. Knowing what digital marketing is and what it is used for is one of the essentials you need to enter the field of digital marketing activities. Digital marketing is not a branch but a set of activities that you will need to know about to promote your website or products online. The duties of a digital marketing manager include the following:
- Email marketing
- Affiliate marketing
- Content marketing
- Video Marketing
- Website marketing
- Marketing Automation Coordinator
- Marketing through social media
- Search engine marketing such as SEO advertising and click advertising
As digital marketing experts, it is better to know how each of these methods works so that we can choose different ways to succeed in our work field to help our business prosper.
Work as an SEO expert
After you are familiar with the basics of digital marketing, it is time for SEO. SEO is one of the branches that plays an important role in digital marketing, and that’s why learning how to get a website on the first page is one of the important things you should learn. Many digital marketing companies hire people for SEO, but as a digital marketing manager, you have to supervise them.
Having expertise in the field of click advertising
One of the business advertising methods is to use click advertising or PPC. Many companies spend most of their budget on online advertising. One of the ways of advertising is to use click ads that specify specific keywords and use Google Ads services in this field. As a digital marketing expert, you need to know the types of campaigns you can run so that you can analyze each of them. According to the dimensions of the organization and the goal you have, you can use click ads.
Build social media marketing skills
In addition to using different advertising methods; It is better to know how marketing will work in other social networks. According to the type of your business, you can use different methods to introduce your services and products. For example, people who work in stores can use social networks to introduce their products.
Implementation of content marketing campaigns
To strengthen all the campaigns you organize, you need content so that you can familiarize the target audience with your services and gain their trust. The content produced must have the following specifications.
- Meet the needs of users
- Optimum for all platforms
- The content is effective in generating leads and conversion rates
- It should be attractive for users to spend enough time to read it
For content marketing, you can use all kinds of text content production, image content production, video content, etc. As a digital marketing expert, you should have a strategy for content creation in mind so that you know when and for which social network you should create content. As a digital marketing manager, your job is not to create content, but your job is to monitor the content that is produced for different campaigns.
Knowledge of email marketing
Despite the various virtual media that exist for activity, email marketing is one of the advertising methods that marketers use to better communicate with their audience. Email marketing is part of the last stage of the marketing sales funnel. Some companies, have ignored the importance of email marketing and have not hired people to do this work, for this reason, this responsibility is directly under the supervision of the digital marketing manager.
Having team management skills
To become a professional in digital marketing, it is better to have good management skills, and the reason is that part of your job responsibilities will be leading and managing a team of other professionals who form a digital marketing team. So, as a digital marketing expert, you should know how to work with project management tools and set desired goals. If you work as a freelancer or in small teams, you may not need to manage people, but you still need to know how to manage your projects.
Working with analysis tools
Simply producing and publishing content and using different advertising methods is not enough for the development of your business, and if you do not examine and analyze them, you will not be able to choose the right methods for advertising and the prosperity of your business. As a Digital marketing manager, in addition to monitoring and optimizing team performance, part of your daily tasks as a digital marketing expert is to analyze data and prepare reports so that you can plan more easily for your business and team members. do.
Stay up to date with the latest digital marketing updates
Google provides various updates daily for the convenience of users. Google’s algorithms are constantly being updated and it can be said that Google’s ads are moving towards artificial intelligence. The changes that occur in the field of digital marketing also change daily and different methods are provided for how to operate in the online space. If you are looking to be strong in the field of digital marketing so that you can surpass your competitors, being updated is one of the things that you should do.
Get a digital marketing degree
One of the ways to become a digital marketing expert is to follow a comprehensive digital marketing course. Participating in digital marketing courses will provide you with everything you need to enter this field. Having a digital marketing degree does not show that you are an expert in your field, but it does show that you have enough information to do so; It should be noted that only having a degree is not enough to work in this field, but your work history shows your experience.
Frequently Asked Questions
Can I become a digital marketing expert without any experience?
Digital marketing, like any other work, requires experience, and work in this field to have work experience, and the most important thing in this field is that you should try to always be up-to-date by entering the field of digital marketing. If you are a newbie, working in a digital marketing company as an intern can help you be more successful.
How much does a digital marketing specialist earn?
Because many people are active in this field and the amount of income of these jobs depends on your experience, for this reason, you can achieve high income by gaining experience in this field. It should be noted that the income of digital marketing professionals can be different depending on whether they work in a company or a group.