Do you know what Google blacklist is? Follow us in this article to learn how to fix the Google blacklist error.
URL Blacklisting has become a common occurrence in today’s world and an online business owner must do everything they can to avoid it. If your site ends up on a URL blacklist, you may experience a major negative impact on your site’s traffic and overall performance. Fortunately for you, we have provided this article to inform you how you can prevent your site link from getting blacklisted, don’t worry, even if this unfortunate thing happens, this article will help you. We will tell you how you can remove your site from this list.
Table of Contents
What is Google’s blacklist?
Google’s blacklist is a collection of web addresses put together by search engines that they think are suspicious or dangerous. Google’s blacklist means banning sites that violate Google’s rules to increase their site traffic. A blacklisted website will not be displayed on the search engine results page because they want to protect their users from any possible malicious viruses or unsafe plugins.
Although most of the websites on the blacklist are really dangerous, quite often innocent websites end up on the blacklist. Sometimes they don’t even know that this has happened and only find out when their income from the site drops significantly or traffic to the site drops completely. Google blacklists approximately 10,000 sites per day, which is why many healthy websites suffer from this problem. To prevent this from happening to you, you need to make sure that your site’s security is tight enough to meet the strict rules and regulations of search engines.
How does the Google blacklist of URLs happen?
A URL may be blacklisted for various reasons. This could happen completely by accident, or it could be the result of a wrong site launch and getting on Google’s radar. In the list below you can see the main things that search engines look at when deciding whether to blacklist a website. Having one of these problems on your site usually means that you will never be in front of the majority of searchers, or at the very least your ranking will drop significantly.
1- Insecure plugins
Plugins are tools commonly used by site owners, webmasters, and web developers to add additional functionality to a website. They can be very useful and quickly transform an average web page into something much more engaging for users.
However, since plugins can be programmed and distributed by anyone, it can be difficult to know which plugins are safe to install on your site. According to the data provided in the field of known WordPress problems, approximately 18% of these problems are related to the vulnerability of WordPress plugins.
Insecure plugins can be used to inject Malware and usually this happens by hackers to easily access your site. Expired plugins are usually the most vulnerable to attacks. These plugins usually have much fewer security layers and are vulnerable to hackers. On the one hand, plugins provide great benefits and features, and on the other hand, they can be easily occupied by hackers and used by them with malicious purposes to infiltrate your site.
2- Phishing schemas
Unfortunately, phishing schemes have become extremely popular in recent years. More than 60,000 phishing sites have been reported in March 2020 alone.
Phishing is a digital attack model that is used to gain access to people’s personal information, such as banking information, by tricking them into clicking on a misleading link. Phishing attacks have very destructive effects on the victim. Bank account hacks are usually the result of a phishing scheme, and in more serious cases, identity theft may also occur. This is why search engines are actively looking for any site that may have a phishing link.
The worst part is that many website owners do not know that phishing links are on their websites, because hackers usually try to take control of the site before placing malicious links on it. This issue can lead to severe penalties from search engines for the site.
3- Trojan horses
In computer terms, a Trojan horse is a virus or piece of malware disguised as something innocent. Cybercriminals usually insert a malicious file into a piece of software that, when downloaded, can infect a computer.
Trojan horses are very similar to phishing schemes because they are designed specifically to trick a person into installing malicious software without them knowing about it. As you might expect, this process is banned by search engines, and one of the biggest reasons a URL is suspected of containing downloadable malware is blacklisting. Keeping your site free of any Trojan horses is very important if you want to have any chance of getting top rankings on the Google search results page.
A defacement attack occurs when a hacker takes control of a site and then replaces parts of the site’s content with their own. This is usually done by adding phishing links, Trojan horses, and other harmful malware.
Some hackers can produce content that looks very similar to your content, meaning your customers and audience may not even notice that anything has changed. Blacklisting URLs try to remove these model sites from search engines before anyone falls victim to a malformed page.
5 – SEO spam
The last thing search engines look at is SEO spam. Ironically, doing too much SEO can hurt site rankings. Negative SEO can appear in any form to prevent your SEO from progressing. Things like DDoS attacks, WordPress spam comments, and Google Analytics spam referrers are all things to watch out for.
Another popular form of SEO spam is keyword stuffing. Search engines use the keywords of a user’s search query to match their search to the most relevant web pages. Some site owners think that if they put a package of many target keywords on all their pages, they will appear more on the search engine results page. Search engines are aware of this and can easily filter out any article that is filled with too many keywords.
How to find out if our website is blacklisted by Google or not?
As we mentioned, the main problem with getting your website blacklisted is that it can be hard to figure out when it happens. There are various tools that you can use to find out if your site is blacklisted or not. They also show you the URL that is causing these problems and you can remove it if necessary.
1- Google Search Console
One of the easiest ways to check blacklisting is to use Google Search Console.
2- Check your traffic stats
Looking at the sharp drop in traffic in your Google Analytics account can also be a good way. A sudden drop in the number of visitors can be a sign of being blacklisted.
One of the early indicators of a website being blacklisted is a sharp and rapid drop in traffic. A blacklisted website loses approximately 95% of its traffic, so it should be easy to spot when this happens. If you see something like this in your website analytics, it’s a problem you need to address ASAP.
3- Site checking tools
If you want to see if your domain or IP is listed in anti-spam databases, you can use site checker tools. You can run your site through Sitechecker or MxToolBox and check the results.
These tools do the following:
They provide an overview of the health status of your domain
They identify domain names, mail servers, web servers, and DNS identity issues
They check whether your domain or IP is marked as spam or blacklisted
They provide a report of spam list databases
How will being on Google’s blacklist affect your business?
It’s easy to see how a sharp drop in traffic can negatively impact your business, growth, and revenue. It doesn’t matter what browser the audience uses, whether it’s Google Chrome, Internet Explorer, or anything else. A blacklisted URL will not work through any of them. Getting blacklisted is something that every website owner should do their best to avoid. In the next section, we’ll cover a few tactics you can implement to make sure your URLs never end up on any blacklists.
Protecting the site from being blacklisted
The only way to stay off the blacklist is to make sure that nothing happens on your site that attracts negative attention from Google. Unfortunately, following the rules yourself is not always enough, because we know that hackers can take control of your site and make it their own.
That’s why you need to think about a few different things if you want to have good SEO activities and maintain high traffic to your site. In short, you should:
- Make sure your site is secure
- Create and develop your site securely
- Avoid risky “black hat” activities as much as possible
Fortunately, there are several evaluation models that site owners can use to ensure that their site is not going to experience a security problem.
Update, update, update!
The first point is that you should keep your systems up to date and pay close attention to the updates of plugins and templates. Software updates fix security vulnerabilities, so you should always download them before hackers figure out how to exploit them.
Before implementing updates on your site, it is better to test them locally or in a test environment.
Use strong passwords
Another obvious security protocol is to use strong passwords. We know you’ve heard this before, but you’d be surprised how many people use “pa55w0rd” as the security key for all their accounts! A strong password can close the hacker’s path and protect your servers from intrusion.
Do not allow users to upload files
Another of our suggestions is to not allow users to upload files as much as possible. Although you may want to improve your user experience by uploading profile pictures and similar files to the site, this can be a potential crack in the wall to exploit. If you have a site that requires users to upload files, we suggest asking a programmer to include a malware-scanning step in the file upload process.
Avoid risky activities
If you want to have the best chance of keeping your links out of the blacklist, you should try to avoid any risky activities. In the SEO world, these activities are commonly known as “black hat” processes. Although these techniques can be effective in the short term, their implementation can easily have a negative impact if not applied correctly. Things you should avoid, however, are things like keyword stuffing.
Keyword stuffing, hidden keywords, and articles that are not generally aligned with your brand, product, or service will quickly signal to Google. Google will then start filtering your links for searchers and you will see your traffic drop significantly. If you do proper keyword research and know how to drive organic traffic to your site, you’ll be on the safe side. Now that you know how to avoid Google blacklists, let’s see what can be done to remove a link from the blacklist.
How to remove the Google blacklist error from the site?
If you have noticed that your site has been blacklisted by Google, we have to work on removing it from the list.
Step 1: Find the contamination
Open the Google search console and see why your site was blacklisted, this may have happened for the following reasons:
Whatever the reason for blacklisting, once you identify it, you can remove it in the next steps.
Step 2: Clean the dirt
Once you understand what is causing you to be blacklisted, you can start working on removing it. Let’s take a look at a few steps to start cleaning your site:
Check for any unfamiliar settings on your site and delete them manually.
Disable any outdated plugins.
Check and see if a new admin has been added. If so, delete them manually and then reset all passwords and usernames.
Clean the tables in the infected databases manually.
Enable two-step activation for all users.
Look for unverified users and remove those who shouldn’t be there.
Step 3: Request a review from Google
At this stage, you should submit a malware review request to Google so that they can evaluate your site again. To register a review request, follow the steps below:
Open the Google Search Console and go to the Security Issues tab.
Click on I Have Fixed These Issues.
Now select the Request a Review option.
List the steps you took to resolve the issue with your site. Provide as many details as you can.
Then click on the Manual Actions section.
If you have multiple problems, repeat these steps until all of them are solved. Keep in mind that Google may wait a few days to review your site.