How to build a first-class website? What are the common features of premium websites?
These questions may seem difficult to answer, but they are surprisingly simple. If your company does not have a quality and easy-to-use web design, it will miss out on the opportunities available in cyberspace.
In fact, all top websites have 10 features in common:
Table of Contents
Many companies offer quick and easy site building, but you should know that all websites designed by such companies use the same code. This is very easy to detect, as most of these sites have a similar appearance and simple functionality.
Now that the templates are ready, what is the use of custom coding?
By doing this, you can basically do anything to bring your website exceptional results for you and your site visitors.
You can also give your site a special look to differentiate it from competitors (and other sites on the Internet).
Finally, with custom coding, you can do whatever you want. You are no longer subject to the rules and restrictions of another company, and your hand is completely open.
Strengthen the brand through website design
One of the big problems with using ready-made templates for a website is that their design has very little to do with your brand (if at all). In other words, you may be able to change small things like the font of the posts and the color scheme of the website, but you will have nothing specific to your brand.
Take a look at some websites. You will immediately find out which ones have improved their brand by designing a suitable site and which ones have used template and pre-prepared designs.
Easy access to content
You might think that first-class sites are complex, but simplicity is the key to prosperity, especially when it comes to navigation.
From the user’s point of view, access to content should be perfect from start to finish. You can only achieve this if you work with first-rate web designers who have a deep understanding of these concepts.
Usually a Navigation Bar at the top of the screen is enough for all users to find what they want.
Strong website architecture
The structure and architecture of your site should be intuitive, adaptable, and clean and tidy. This means that the number of codes used should be kept to a minimum and cover only what you need, so that you have a site with a strong and orderly infrastructure that loads quickly.
Most ready-made website software platforms have poor structure and architecture. They are basically made to fit any type of business, not just one type. This does not work for you.
Lots of space for your content
You may have heard the phrase “Content is King“. It refers to the content available on the Internet: blog posts, articles, images, videos, and graphic content.
Top-notch websites display their content clearly and distinctly on pages with specific topics. This allows each page to specialize in a specific topic and the user can easily access the desired content.
SEO compliant elements
First-rate web designers know how important it is to stay up to date with the SEO industry, that is, to add SEO-compatible elements and features to the overall design of the site.
For example, using keywords in website title tags is one of the essential strategies to increase site compliance with SEO. Search engine crawlers need to be aware of how relevant your site is to the concepts you are browsing.
If your site does not comply with SEO, Google and other search engines can not rank it accurately. This means that potential visitors will not be able to find you in search engine results, which will reduce traffic and overall usage of your site.
Your business is unique, so your website must be unique.
The performance that you need on your site is different from the performance that other organizations want. Classy website design lets you determine which functions are most important and which are not.
That way you have the power to choose and you do not have to use a model that does not suit your situation.
Responsive and consistent design
One of the big problems with many websites is that they are not compatible with various devices, such as smartphones, tablets, and smartwatches.
In other words, not all users can have the same experience from that site.
For example, a website that is not responsive may look great on a particular screen, but it may look cluttered, slutty, and irrelevant on a smartphone screen.
In most cases, the visitor leaves the site immediately and does not look for a way to access the information within such a site. For this reason, you must make sure that your site is consistent and responsive.
Planning for website maintenance
If you are investing in a premium website, you should also pay for its maintenance.
Just as you never neglect to repair your office and home, you should not forget to maintain your site.
Problems will eventually occur, from a small mistake in the address of a link to bigger issues that occur due to unpredictable challenges. Having a maintenance plan will prevent these problems from getting bigger and ruining your path to success.
Use attractive images
Using ready-made images to design a website may seem like a simple and tempting task, but if you want to pay for a first-class website, you should also save money for professional dedicated photography.
All top sites use attractive images that fit well with the brand and overall look of their site.
The best way to do this is to hire someone to produce such images specifically for your company. In this case, not only will you have the copyright to these images, but you will also differentiate your business from the competition.