Maybe you have heard the name Pinterest many times, but you have not used it yet. But how should we use this powerful tool in our social media marketing?
Table of Contents
Getting to know the Pinterest social network
Many online businesses in Iran, even though they put a lot of emphasis on promoting their products on social networks, have not even heard of Pinterest, or even if they are familiar with it, they have never used it. To begin with, it is interesting to know that this popular social network is no less than Instagram and has more than 200 million global users. So, if you don’t use this network, you will probably lose many of your customers!
You can start right now. In this article, we will teach Pinterest how to work with this powerful social network and explain its potential in marketing.
What is Pinterest?
First, we start with the question, what is the Pinterest social network? What is Pinterest? Pinterest is one of the largest visual social networks where you can share photos, videos, infographics, and all kinds of visual content. In addition, it is interesting to know that this social network is very popular among students because they can get ideas from this social network for their projects and use it in their PowerPoints.
In Pinterest, you can Pin your photos (the photos you publish on your page) or see what other users have pinned. In general, the purpose of Pinterest is for people with different ideas to find each other from all over the world. In this social network, like Instagram, you can like or share pinned photos.
What does Pinterest mean?
The name of the social network Pinterest is derived from the combination of two English words. Pin means pons and Interest means interest
pin + interest = Pinterest
What is the history of Pinterest?
The programming of this social network started in 2009 by Ben Silberman and its full version was released to the public in 2010. Silberman and his colleagues worked at an app development company, and one of its apps was designed for women to find and save a picture of a dress they liked and buy it later.
The idea of Pinterest came from here. Even now, about 80% of Pinterest users are women, and maybe the reason is that this network started its activity in the field of fashion, cooking, and interior design, but today its activity has expanded. The name Pinterest is created from the combination of Pin meaning pin and Interest meaning interest. This means that users can pin the images they like to their user page.
Differences between Pinterest and Instagram
At first glance, both Instagram and Pinterest are photo-centric platforms and are mostly visual. But these two platforms have interesting differences that we will explain below.
Purpose: Instagram and Pinterest differ in the purpose of images. On Instagram, users mostly upload their pictures. If on Pinterest, the photos are more professional are mostly used to give and get ideas, and are functional in some way.
Audience: Instagram is wider than Pinterest both in terms of the number of audiences and the type of audience. It is interesting to know that the number of female contacts on Pinterest is much higher than that of males. In Instagram, the audience is in a lower age range and 80% of its users are under 35 years old. While only 36% of Pinterest people are under 30 years old.
Desktop and mobile: The Pinterest site for computers is as functional as its application, while the Instagram website is not as functional as its application. In general, all Pinterest features that are available in its application can also be used on its website.
Benefits of using Pinterest in digital marketing
You can expand your communication with images
Pinterest was created for you to tell your story through images. Infographics are seen a lot, especially in this network, and if you can produce visual content in your professional field, this network will be the best place. About 50% of people make purchases through Pinterest ads, so business owners should not be indifferent to this social network and it is worth investing in it.
You can sell your products online.
If you are a business that also has an account on Pinterest, you have won a lot. If you haven’t entered Pinterest yet, you should know that this network also provides you with the ability to sell products. And how does it help to expand your business?
In this way, with every photo you upload of the product, you can give a link to your website, and in this way, you can bring fresh traffic to your desired landing page. The user can enter directly and buy any product he wants. So don’t forget to include the website link with everyone’s upload.
- You can drive traffic to your blog.
If you have a blog on WordPress or any other platform, your first goal is probably to increase traffic to your blog.
If you don’t have a product to offer and you just create content, the best thing to do on Pinterest is to prepare a cover photo of the content with a small description or an infographic that shows a summary of the content and put it on Pinterest and the URL of the complete content. Add it so that the user can enter the blog directly and read the content. In this way, a lot of traffic will enter your blog.
- Better SEO
Pinterest is one of the best social platforms that help improve SEO. The impact of Pinterest on SEO is incredible. If you use the 5 strategies mentioned below, you can be sure that Pinterest will become one of the must-haves in your SEO program, because as we said, if you have correctly connected your website to Pinterest, high traffic can enter the web. Your site and since more targeted visitors enter the website, the ability to convert them into customers is also higher.
- More accurate target market
One of the main purposes of Pinterest is to bring together people with common interests.
From this feature, it can be seen that Pinterest has made the marketing work easier for brands because each brand can directly reach its target audience according to its field of activity, and in other words, have a more precise target market.
Pinterest training
How to install Pinterest
To download and install Pinterest on iPhone, you must enter the App Store, and to install Pinterest on Android, you must enter Google Play. Search the name of Pinterest and click the Install button to install the Pinterest app on your phone. Now that you have installed the Pinterest app. You must create a user account for yourself to be able to use the features of Pinterest.
How to create a user account on Pinterest
You can create a Pinterest account through the Pinterest Web website (www.Pinterest.com) and create a Pinterest app through the Pinterest application. From the signup section, you have to enter an email and password, and after completing your personal information, an account is easily created. When you create an account, if you wish, you can connect it to Twitter, Facebook, and Yahoo, and this will make it easier to find your friends.
After registering on the Pinterest website, you must choose a username and photo for your profile. In the About you section, you can write an introduction about yourself. You can easily have a Pinterest account for yourself.
How to create a Pinterest business account (Pinterest Business profile)
Pinterest has made it possible for businesses to have a business page. When you have a business account, you can analyze various metrics through the Pinterest Analytics tool and monitor the progress of your marketing on Pinterest. Besides that, you can even do Pinterest ads. It is interesting to know that you can verify or validate your account on Pinterest like Instagram (blue tick on Instagram). In this case, users trust you more.
To create a Pinterest business account, you must do the following steps:
- Go to Pinterest.com/business/creat.
- Enter your email address, password, and company name, and then select the type of company.
- Click on Create Account.
Some people may have already created a personal account but want to convert it into a business account. For this purpose, you must:
- Log in to your account.
- Go to Pinterest.com/business/convert.
- Click on Create account.
- How to connect Pinterest to a website
- There are two ways to connect your website to Pinterest:
- Add the meta tag to the website
- Upload an HTML file to the website code
Method 1: Add the meta tag to the website
Log in to Pinterest through the website version and click on the top three dots to open the menu. After the menu, open the Settings option add the URL of your website, and click the Claim website option. Select the HTML tag copy it and then click Next. Go to the website’s index.html and add the <head> tag before the <body>. Return to Pinterest and click Submit.
Method 2: Upload HTML on the website
Enter the Pinterest website through the browser open the menu through the three dots above enter Settings and do the following steps:
In the “Claim website” field, enter the URL of your website and select the Claim option. Click on the “Upload HTML file” option click on the Download option and click on Next. Upload the HTML file to the website server in the Root folder (it won’t be recognized if you put it in another folder). Return to Pinterest and select the submit option.
Teaching different sections of Pinterest
In this section, we will examine the specific terms of Pinterest and the different sections of Pinterest together:
- Board: Your board is your board. In your board, you can share the photos you want on the board or view other people’s photos. The function of the board is similar to the Facebook timeline, that is, where you can see the contents of the pages you follow.
- Pin: A pin on Pinterest is like a post on Instagram. The difference is that uploading a photo on Pinterest is called a pin, which means that every photo or video you publish is called a pin.
- Repin: Repin is exactly like Share on Facebook or Retweet on Twitter. It means that someone may share a pin (photo) and you like it and want it to be displayed on your board. With the Repin option, you can share it for yourself too.
- Comment: As the name suggests, the comment is like the comment of other social networks and you can register your opinion under the desired photo.
- Like: Liking is exactly like other social networks, that is, you can support the pin you like and like it.
Pinterest board training
Unlike Facebook or Instagram where you cannot categorize images and videos. On Pinterest, you can choose a specific topic for each photo or video category. Write the name of the subject on the desired board and use a suitable cover photo for it. This problem is especially used for educational subjects. For example, you can have a special board and put only bracelet-weaving training videos in it, or put necklace-making training on another board. Just like folders in your computer.
In this way, you have an organized and categorized Pinterest profile so that the audience can easily find any content they want based on their interest, and they no longer need to search for it for hours.
To make a board, you must:
Log in to your Pinterest account and click on your profile picture.
Click the + sign on the right and click Create Board.
Choose a name for the desired board. (Through the keep this board secret option, you can specify whether you want your board to be hidden and displayed only for you or for others to see it)
From the Dates section, you can specify a period of time to display your board, after which the board will no longer be displayed.
Now click on Create. Your board is easily created and you can put different photos in it.
Download photos from Pinterest
- To download from Pinterest, find the photo you want and click on it.
- Click on the three dots (…) at the top right of the photo.
- Among the available options, choose the first option, Download Image, to start downloading your photo.
- When your download is done successfully, you will see the message “Image Saved” that if you are using the Pinterest application, the desired photo will enter the gallery, and if you are using the Pinterest website version for the computer, the desired photo will be saved in the downloads section. How to download gifs from Pinterest is exactly the same.
5 strategies for Using Pinterest and how to Make Money from It
Earning money from Pinterest is easy, you just need to know the marketing tips and turn it into a place to present your product or service. Simply put, Pinterest is the place to be seen, so take advantage of it.
Many businesses, from home appliances to art supplies and clothing, etc., operate on this platform, and daily they get a lot of traffic to their site and achieve good sales. Just follow the following marketing tips on Pinterest and make the best use of Pinterest’s video and photo capabilities.
First, create a Pinterest business account.
As we said, Pinterest is a very suitable platform for any business to do its marketing along with other platforms. The first step is to create a business account. Like Instagram, Pinterest has a separate business account and you can choose it when you first register.
Important note: Be sure to complete the bio section of your profile and use your brand’s keywords in it. Choose a cover photo that represents your brand for your board or you can put your brand slogan on the photo to communicate more with the audience.
In the Description section of your board, you can write a description of your brand and add the best hashtags and more keywords. Using hashtags is very important because hashtags are clickable on Pinterest and give you a better view of the needs and wants of the audience and you can understand what the user is looking for on Pinterest.
Use website photos
One of the issues that you should pay attention to is to make it easier for the user to access the photos on the website.
Many times the user likes to view your website photos on Pinterest and even repin it. For this, you can use the “Save button” option, in this way the user can save your photos in his Pinterest account.
- How to make photos effective?
Choose the photos you think are most effective for pins. For example, if you have a blog and produce content, you can write the title of the content on the photo and use related graffiti. This will bring more traffic to the blog.
Tip: use vertical photos, and scale them to 600 pixels wide. (Ratio 2:3 or 1:3.5). If you can’t do this manually, you can use Canva software, which is a source of free photos and you can even personalize them for yourself.
If you want to act more professionally, you can connect your online sales website to Pinterest, for which you must have a business account. In this way, the price is included with each pin where the product photo is presented, and the user can buy the product from you directly from Pinterest itself through the Add to Bag option. Now how to connect the website to Pinterest?
- How to connect a WordPress website to Pinterest
As we said, to have a complete business Pinterest, we must connect the website to Pinterest. But how does this connection take place?
To start, we need to add the Pinterest code to the site. For this, we need the help of the Yoast SEO plugin. This plugin helps to add a Pinterest meta tag to the site and for this, we just need to add the code from Pinterest to the plugin. By doing this, Pinterest can get the information it needs to sell the product from your website.
Be active
Now that you have activated your account, you must be active on Pinterest to be seen. You should regularly share content on your profile and also check the number of posts received and see which pins the audience had a better reaction to and improve your content accordingly.
Tip: To stay in the audience’s mind, try to share at least 2 to 5 pins daily. You can even automate this process using applications like Buffer. These types of applications take photos from you and publish the desired photo according to the schedule you set yourself.
Connect with profiles close to your field of work.
It is interesting to know that the unique feature of Pinterest is that it brings together people with common interests. These tastes can be in the fields of fashion, interior decoration, etc.
Especially for businesses active on Pinterest, it should be very important to fill their surroundings with pages similar to their activity. Because you can use the followers of these pages and build a wider communication network. In this way, you can find the relevant contact you want more easily and do so-called networking.
Do not underestimate the power of comments.
Leave positive comments for the pages you like. This creates interaction and makes more people leave comments for you. The fact is that comments play a very decisive role in the page’s engagement rate, and a high engagement rate makes you stand out among other pages and more people see you. So try to encourage the user to leave a comment and have a conversation with him.
Tips to boost your marketing efforts on Pinterest
Categorize your board: When you categorize your board regularly on Pinterest, it will be much easier for the audience to access the content of their interest. Not only will this increase your engagement rate, but it will also help you gain loyal followers.
Find popular groups: on different Pinterest boards can create groups together. You can use apps like PinGroupie to find groups. It is better to participate in these groups and present yourself to introduce and make your brand more visible.
Add your brand logo at the bottom of each photo: this will make the audience see your brand logo when uploading each photo, and in this way, you will stay in the mind of your audience better.
In general, all these actions will make you promote your business better on Pinterest.
Download movies from Pinterest.
To download videos from Pinterest and also to download photos from Pinterest, you can put the URL of the photo or video on the website for downloading Pinterest videos with the link https://catch.tube/ and download photos and videos from Pinterest easily.