Teaching how to connect Search Console to Google Ads

Follow us in this article to learn how to connect your Google Search Console account to Google Ads.

As you know, one of the most important tools used by a site manager or SEO expert is Google Search Console. Google search console, which used to be known as Google webmaster tools, provides you with the various information you need to check the status of your site. Especially since you need Google Search Console to know the results and analyze the efficiency of the strategies and activities you have done for the SEO of your site. Google Ads or Google Today, which is Google’s powerful advertising network, allows you to pay for it, and when Google users search for the keyword you are looking for, they will be shown the ads you have in mind. Be given Every second, millions of people around the world are browsing Google and searching for the information they need. So, if you plan to enter the broad platform of Google’s advertising network, i.e. Google Ads, to have effective and good ads, you need information about the feedback of Google users to your ads and, in general, the changes that occur as a result of using Google Ads for your site. Come, have it at your disposal.

So for this, you need a professional and practical tool that you can trust well in the information it conveys to you. This key, important, and reliable tool is none other than Google Search Console or Google Websmeter Tools. Now, in this article, we will tell you how you can connect the Google Search Console account to Google Ads to get the important information you need and what is the benefit of knowing this information. Even if you have connected your account to Google Ads and are looking for a solution to disconnect this connection, this article has useful content for you.

Why should we connect the Google search console account to Google Ads?

When you go to Google Ads and run your ads on this advertising network, Google Search Console will help you understand how many Google users have visited the site through organic search. And how many did it through your Google Ads ads? Because the Google search console accurately separates these two categories of users and shows you. In this case, by fully analyzing the data you receive from the Google search console, you can consider the most suitable strategies for SEO of your site to achieve the best position in Google search for the keyword you are looking for. Do Because the information provided by Search Console or Google Webmaster Tools will help you to analyze the behavior of users and perform the necessary activities to improve the SEO status of your site according to the behavior of the audience.

Also, these data are very useful and usable for having high-yield and excellent advertisements in Google Ads. Google Search Console tells you how the organic results and the results obtained from Google Ads have been determined. This point may also seem interesting that being seen in search results organically and being seen and getting traffic using Google Ads, together with one another, can bring you significant success in your marketing strategy. You are very effective. Without a doubt, if you are active in the field of marketing, there is no doubt that researching keywords is one of the most vital tasks for you, which is always in the first place. Especially since studies and theoretical knowledge can help you only to a certain extent and to a limited extent.

You need to specifically research and gain experience in this field. How users react to your desired keyword is not stated in any book, and if it is mentioned, in this field, one version can never be written for everyone. Because there are many variable parameters, due to their existence, you need to test, research, and analyze, in addition to studying and continuously learning, to check the behavior and reactions of users and to analyze the obtained data based on the considered parameters. Measure yourself.

Since Google Ads is one of the most important advertising networks in the world and professionals and experts always have a special look at it, when you decide to advertise on this platform around the word or keywords you want Google’s search console will help you and by providing important and key information, it will help you see the direction and result of the advertisement you have chosen quantitatively and reliably and compare the results with organic results. Compare general and partial. As mentioned, to have a successful marketing path, you need to have organic results for your site and the so-called paid results that you do through advertising on the Google AdWords platform.

Connecting Google Search Console to Google Ads to receive reports on paid and organic visits

To use paid and organic traffic reports, you must have a Google Search Console account for your website and connect that Search Console account to your Google Ads account. As you know and said, Google Search Console is a free Google tool that provides information to help you accurately track your site’s traffic and make the most logical and appropriate options to improve it. use

How to connect Google search console account to Google Ads?

To connect Google Search Console to Google Ads, your Google Search Console user account must be successfully registered in Google Ads. To do this, you need to go through several steps, each of which we review in the article.

You must be logged in to your Google Ads account. Google Ads requires that you enter your Google Search Console account that is connected to the site you are promoting. To start doing this, you must click on the Tools option on the right side of the screen. In the menu that opens for you, select the Linked Accounts option in the SETUP section.

After you select Linked Accounts, a page will be displayed for you where you should go to the search console option at the bottom left of this page and click on Details to show you the details.

On the next page that opens for you, you need to add your Google Search Console account. If you already have a Google Search Console account, just add it to this section. If the desired site is connected to the Search Console account, but you do not have access to that account, you must ask the administrator or site owner to grant you access. We will explain how to do this for you dear ones. But in the last case, if you don’t have a user account in Search Console, you just need to easily go through the steps of creating a Google Search Console account and after it is completed, enter your account in this section.

Link Search Console to AdWords? As it is clear, you must click on the option on the right, i.e. link. After you have gone through all the previous steps successfully, you will be asked a question that you must click on the Link option.

In the next step, a page will open asking you to enter your website address as in the example. Of course, you don’t need to enter HTTP to do this.

If your Google Ads account as the owner of this website is placed in the Google search console account, you will see “Linked” in the Status column, which indicates that this link has been successfully created and registered. If your Google Ads account is not listed as the owner of this website in the Search Console account, you will see the title “Request” in the status view column. In such a situation, a request to access the website is sent to the current owner, and if the owner approves the access, a link and connection will be created.

If you want to submit a request at any point, click Submit Request again in the Actions column. If no search console account has been created for your website to connect to Google Ads, you will see “Not claimed” in the status view column. In such a situation, you need to create a Google Search Console account for your website so that you can connect it to Google Ads. To do this, click on “Actions” to be directed to the corresponding page to create an account. The steps to connect the Google Search Console account to Google Ads are very short and easy, but this simple task provides you with very important and useful information, which can even supplement your marketing strategy.

Tip: When you plan to register your site’s domain in the Google search console, do it once with “www” and do it again without entering “www”.

For example:

• https://www.example.com
• https://example.com

If you think the website is associated with a Search Console account, click the Resubmit link to resend the request to the website owner.

How to disconnect the Google Search Console account from the Google Ads account?

Now, if you are in the group of those who have connected the Google Search Console account to the Google Ads account and now intend to disconnect this connection, we must tell you that doing this is not difficult at all, and in this section, the steps to be taken We will describe how to go through it.

To separate the Google Search Console user account from Google Ads, you must first log in to your Google Ads account, and then go to the Tools section. After entering the Tools section, you will see the Settings section. In this section, click on the Linked Accounts option. After this, you must click on Details at the bottom of the search console. After clicking on Details, a list of the websites that you have entered in Google Ads will be displayed to you, and in this list, you should find the website that you want to remove from Google Ads. Click Unlink to disconnect.

How to check organic and paid visits in the Google search console

You can use reporting tools to see how long your ads are being shown to potential customers and which keywords are driving traffic to your site. By reviewing a report of paid visits through Google Ads and organic visits, you can achieve impressive results. For example, you can see how many times your website pages have appeared in Google’s free organic search results and which search terms led users to your website.

This information helps you understand how traffic from paid ads and organic search results work together to help you get seen by people searching on Google. For example, you can use organic results to identify new and valuable keywords and get an overview of how your online presence on Google, views, clicks, etc. is performing.

How to use paid and organic visits report

After connecting your Google Search Console account to your Google Ads account, you can see your organic search results right next to the performance statistics of your paid ads in your Google Ads campaigns. Note that the paid and organic views report only shows the performance of text ads. Calculates It does not support statistics from shopping ads or click ads.