One of the most important aspects of creating an ad for your website is choosing the right tools to do so. This can be a bit daunting, especially if you do not already have a background in web design software.
This is where tools like Google Web Designer come into play. This innovative application enables you to create interactive ads and preview them in different browsers. In this article, we are going to introduce this software and how to work with it.
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Introducing Google Web Designer software
Google Web Designer is a standalone application designed to help you create quality online advertising. At first glance, this software may seem like a simple graphical application, but you will soon find that many of its features are advertising-oriented.
With this software you can create ads from scratch using a wide range of templates. These templates are mostly directed to the AdWords platform, but you can use them almost anywhere.
In addition to templates, the program also provides tools to help display ads in Chrome, Firefox and Safari browsers. It also generates a custom code for each ad that you can use to edit the final output or to use your ads in Google Drive and DoubleClick Studio.
Perhaps the main reason for selling Google Web Designer is the fact that it is available for free. This is a very special move against other graphic editing tools that work mostly as a subscriber.
While Google Web Designer is not a substitute for programs like Photoshop, it is a great option if you are planning to advertise online, and you will not need to spend a fortune on a great collection of programs.
Key Features of Google Web Designer
- Create interactive HTML5 ads for use on any platform
- Use ready-made templates to start designing ad programs, including several optimized options for AdWords
- Preview ads in Google Chrome, Firefox and Safari browsers
- Provide a specific code for each ad created
- Upload projects to Google Drive and DoubleClick Studio with just a few clicks
A quick overview of Google Web Designer in action
Getting started with Google Web Designer is very simple. You do not need to create a dedicated account, and you can use the same account you use to work with other Google tools such as AdWords.
All you have to do is go to the main page of this tool and download it.
Interestingly, Google Web Designer is compatible with all major operating systems.
The download file of this software is very light and you will get more information when you launch the installation file. In general, this program only takes a few minutes to install, even if your internet speed is not very high.
When you first launch it, you will notice that it has a dark user interface, like a collection of Adobe products. The selector tool on the left side of the page contains some elements that you are probably familiar with.
This section actually includes tools that can be used to add text, drag elements, fill in blank spaces, and more.
When you take a closer look, you will find that there are not many design tools. Due to its name, Google Web Designer has very limited design options. However, when it comes to advertising, the superiority of this software is very clear.
For example, when you start a new project, you can easily use several advertising templates to save time.
Many of these options are built with AdWords in mind, however, you can also use Google Web Designer to create simple banner ads, visual ads (the same ads that appear while a selected page is downloading), and even lightboxes.