What are zero search volume keywords? Should these keywords be important in SEO sites? Or did you spend all your focus, attention, and money on searchable keywords? Is checking keywords with zero search volume an important topic in SEO or is it a passing trend?
In this article, we will examine keywords with very low search volume and see if they are worth spending time on.
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Keywords with zero search volume in SEO site
If you are familiar with SEO, you must know that the first and perhaps the most important step in SEO is keyword research. The importance of this step in SEO is so much that if it is not done correctly and in principle, the SEO of the site will not be successful or will take a lot of time.
To find these words among thousands of words and check their role in the site’s SEO, we must start with keyword research.
Keyword research: the first step in SEO
In keyword research, website keywords, their search rate, and word difficulty are extracted using existing SEO tools. The SEO expert examines and analyzes these words and information. Then it comes to a list of keywords that it should pay attention to in the SEO process of the site.
Sometimes, in some areas, some keywords are vital for the business. But keyword research tools somehow ignore them and do not display information for those words.
At first glance, it may seem like a waste of time to work on keywords for which there is no data in the tools (i.e., very low or zero search volume), despite time and cost constraints.
But it is better not to simply ignore this issue and examine it more closely.
What is a keyword with a zero search rate?
Low search keywords, as the name suggests, are keywords that bring very little or almost zero traffic to a website. The amount of traffic that reaches the site from these words is insignificant, but this is not a bad thing for the SEO of the site at all!
These keywords are not competitive words. As you know, the less competition there is in a keyword, the more likely it is to rank on the search results page (SERP).
These words are usually not known among users. As a result, they give you a golden opportunity to differentiate yourself from your competitors by targeting a specific group of users and encouraging them to search for that keyword. This is a great bonus for your website and brand.
By planning to use low-search words and setting up an SEO strategy and content marketing suitable for those words, you can have special and unique content that is different from your competitors. In this way, you will generally be ahead of your competitors in SEO.
How to find keywords with low search volume?
Finding these keywords is not difficult at all. Just follow the steps below.
1. Use keyword research tools
There are many tools for this, the most famous of which are Google Keyword Planner, Ahrefs, SEMrush, Moz, and Keyword Explorer.
2. Look for long-tail keywords
Long tail keywords are phrases that are usually more specific than other keywords and convey more detail. Although long-tail keywords usually do not have a high search volume, they may be the same phrase that a certain group of audiences are searching for. For example, the phrase “buying a Samsung phone” is a highly competitive search keyword and generally includes all Samsung phone models. But the word “buy green Samsung S23 Ultra 1TB phone” is a long-tail phrase. Although it is not a high search, the user (customer) who searches for this phrase is very likely to be looking for exactly this phone model.
3. Identify the phrases and queries that drive traffic to your website
You can use Google Search Console for this. Queries (phrases that are searched in Google) that have a low search rate and a high click-through rate (CTR) are good options to choose from.
4. Check your competitors
See what keywords they are targeting. Try to find the words that they missed.
5. Generate content for keywords with zero searches
After collecting keywords with low search volume, it’s time to include them in your site’s content strategy.
- Use low-search keywords in the content of the site. It doesn’t matter what part of the site’s content it is. Try to use these keywords in all sections of the site, including blog content, product descriptions, and UX writing content.
- Don’t forget to use low search keywords in Meta tags such as title tag, Meta description, Alt tag of images, etc. With this, search engines understand the content’s thematic connection with the website’s field of activity.
- Producing high-quality content is one of the most important principles of SEO. The importance of this issue is much higher, especially for keywords with zero search rates. It is better to use these keywords in content that answers the questions and needs of users.
Investigating the Impact of zero search keywords on Website SEO
The strategy of optimizing the site with low search keywords, like any other strategy in SEO, needs to be examined to determine how effective it is on the success of the site’s SEO. Here are some tools and metrics you can use to measure the effectiveness of your zero-search keyword strategy:
- Google Analytics: Using Google Analytics, you can monitor site changes and the amount of incoming traffic to the site before and after implementing the strategy.
- Keyword ranking in search engines: Regularly check the ranking of low search keywords. To do this, you can use Ahrefs, SEMrush, and Moz tools to check keyword rank.
- Conversion Rate: The conversion rate shows how successful the website has been in converting site visitors into customers. The increase in the conversion rate brings the good news that a content strategy based on low-search keywords has yielded results and had a positive impact on the site’s SEO.
- Engagement rate: The engagement rate shows how much the user interacts with the content. And it can be used as a measure to evaluate the success and impact of the content on the user. To evaluate the participation rate, it is necessary to check the site engagement indicators, including Time on site, Bounce Rate, and Social share.