If I wrote this content with the help of artificial intelligence, will Google understand? Will Google penalize this website? In other words, does publishing content generated with artificial intelligence (AI-generated content) or with the help of artificial intelligence hurt the site’s SEO? Does it mean that it is against Google’s standards?
You have probably heard the name ChatGPT. It can be said that a chatbot based on artificial intelligence is more or less something similar to Google. You can ask your questions whenever you need. But there is one big difference with Google: if you ask Chat to write you a 1500-word blog post about SEO, it will obey you and do it in the blink of an eye.
For Google, users and their needs and the experience they have of interacting with Google and Google content are very, very important. But Google does not obey users. On the contrary, Google has its own rules and principles that all websites must follow. If a website does not follow those rules, it will be fined.
What do Google’s rules and standards say about content production with artificial intelligence and automatic content production and publication (Automation)? Does Google care who produces content? This content answers all important questions about creating content with artificial intelligence for SEO.
For any discussion related to content in an SEO site, it is essential to know one thing: the audience of Google content is primarily users and then search engine bots. The SEO expert must be completely familiar with the way Google’s crawling robots work, as well as the ways of creating content for users and robots.
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The Effect of artificial intelligence content on-site SEO
To understand whether Google likes content generated by artificial intelligence or not, we need to answer the question, how does Google like content in general? That is, content that Google does not penalize, how is it content? Google has answered this question as follows:
Google’s ranking systems aim to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years.
So, Google cares about the quality of the content. Google penalizes poor-quality content that doesn’t have specific features – even if it’s written by a human. Therefore, the method of content creation is not a criterion for Google. The quality of the output of that method, the produced content, is the criterion and determinant.
Google rewards high-quality content and not the way content is produced
Google had a solid reason for choosing that metric: low-quality and worthless content is not a new problem for Google, and it existed before the arrival of artificial intelligence and AI-based content generation tools. Can only artificial intelligence produce poor-quality content? Can’t humans and content production experts write bad content?
A long time ago (10 years ago), Google started its fight against low-quality content that does not help the user and was produced by someone who knew nothing about the subject of the content and just wrote a few words in a row. In addition to continuously updating its algorithms, Google has considered E-A-T to evaluate the quality of content. Google even updated that three-word standard and added another feature (experience) to it.
Here, that standard will be discussed very briefly:
- Content must be written for the user, not Google (search engines);
- The content written for the user and rated by Google is content whose author is an expert in the subject of the content and has experience;
- And the content and website information is reliable (Authoritativeness) and valid (Trustworthiness).
If such content is prepared with the help of artificial intelligence and tools, it is high-quality content from Google’s point of view and it will be ranked. If content does not have those four characteristics, even if it is produced without the help of artificial intelligence and tools; It is low quality and worthless for ranking.
AI and help to produce quality content
Therefore, it is possible to produce content with tools, including tools based on artificial intelligence. Does this mean that Google will not penalize those contents under any circumstances? No. Google has announced that if content production with tools (automatically) and artificial intelligence is aimed at manipulating Google’s ranking and deceiving it, it has violated Google’s spam policies. It means that it is spam from Google’s point of view and has no value and does not help the user.
The truth is that content creation tools and artificial intelligence are helpful tools. You can get ideas and information from them (especially for content that requires code snippets). This saves time for content creation. But we should not forget the limitations of artificial intelligence-based tools.
They cannot be used to produce content in all subjects. For example, a cosmetics website cannot use artificial intelligence to write a product introduction for a perfume. Because it is necessary to talk about the feeling that that perfume evokes in humans.
In addition, ChatGPT and similar tools use the content available in the net space to reply and write content. Because of this, they don’t know anything about the skills, tricks, and personal experiences of experts in a field or field. For example, if an SEO expert wants to write about his personal experience and the way he found to use competitor analysis tools more effectively in SEO; He cannot get help from any tool.
So, what should be done, and how to get help from tools and artificial intelligence in producing high-quality content? Google has also answered this question.
Google’s recommendations for producing high-quality content with the help of artificial intelligence
- Produce original and reliable content for the user and his needs;
- The contents must have those four characteristics (E-E-A-T);
- Be sure to inform users of 3 things: who wrote or produced the content, how the content was produced and whether tools and artificial intelligence were used to produce it, and why the content was produced. Is.